Vaccines Lyme Director

ROLE SUMMARY

Vaccines is the only place in Pfizer where you can contribute to patients in a way like no other you can help prevent sickness and disease. This is at the heart of what drives us every day and brings us great #Joy. Its an exciting time to be in US Vaccines with one of the strongest pipelines in the industry and with multiple product launches.

The role will require the ability toidentify and understand complex drivers of consumer behavior across many broad dimensions develop meaningful insights and createcompelling strategies to influenceconsumer behavior both with macro and selected micro audiences. The ideal candidate will have high learning agilityand demonstrated prior success in leadingkey marketing and strategic initiatives.

The candidate will join a team that operates in an environment that embraces and encourages innovative ideas and creates a culture of collaboration and includes:

• Macro & micro marketing strategy/prioritization with high volume of assets and real-time optimization based on results (in partnership with BAI)
• CMO & vax leadership presentation lead for Lyme disease
• Senior leader in partnership with RC & senior internal stakeholders
• Consumer competitive lead
• Media partnership including prioritization of budget between channels & buy up/cut back decisions in partnership with media
• Scenario planning with product team on approval scenarios
• Oversight over all consumer assets
• Budget/resource allocation management

ROLE RESPONSIBILITIES

• Develop the overall vaccines strategy for consumer segmentsto strengthen and broaden appropriate vaccination
• Manage the consumer media plan by making new digital assets and enhancements & investment re-distribution recommendations (if necessary)
• Leadthe execution of organizational plans to meet critical business planning deliverables including annual operating plan andannualconsumer tactics
• Exhibit a high performance values driven approach to develop strategies identify opportunities and manage key issues to achieve revenue objectives
• Actively contributes to overall strategy for the brand portfolio development of the team and accountability for the culture and environment
• Coach/player model with colleagues that will need mentorship and synchronization but not official reporting responsibility.
• Responsible for the management of the budget to optimize resource allocation in support of brand objectives
• Candidate will be a model of Pfizer values and create anenvironmentwithclear accountabilities and recognizing and rewarding performance
• Partner with PfizerBAI to ensure that all consumer tactics are measurable to drive future channel investment decisions and continuous improvement of consumer assets
• Collaborate and align with marketing team counterparts and cross-functional team membersto ensure the plans work in synergy to deliverbusiness objectives
• Identify patient advocacy and partnership opportunities at the local level to drive patient education and engagement in targeted risk populations in close collaboration with public affairs group
• Develop and maintain key partnerships in alignment with Pfizer Corporate Affairs colleagues as appropriate
• Work withfellow leads in the Vaccines Consumer Marketingteam to ensure that in retail/pharmacy patient-facing pieces pull through consumer campaign/customer insights
• Conduct all responsibilities in accordance with Company policies with a strong adherence to our Values including compliance

BASIC QUALIFICATIONS

• Bachelors and 8 years of experience OR Masters and 7 years of experience OR PhD/PharmD and 5 years of experience
• Experience in consumer marketing strategy; digital as well as more traditional communication channel tactics
• Documented ability to effectively engage with stakeholders to drive behavior change
• Proven market development customer experience and segmentationexperience
• Strong business acumen including demonstrated strategic marketing and analytical thinking skills
• Strong project management coordination skills across large groups of cross-functional teams
• Demonstrated ability to ideate on a strategy and then pull that through into successful execution
• An absolute commitment to adherence to all applicable compliance rules and regulations
• Breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers develop and coach others oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact

PREFERRED QUALIFICATIONS

• Advanced degree
• 10 years of consumer marketing experience preferred
• Prior Vaccines experiencehelpful but not required
• Retail marketing experience a plus but not required
• Champion innovation seek learnings from other brands and other industries to innovate and enhance plans
• Fosters a culture of collaboration and teamwork
• Demonstrated ability to work effectively in a cross-functional team and lead colleagues outside of a direct reporting relationship through influence and persuasion.
• Comfort with ambiguity and complexwhite spaceenvironments
• Agile mindset;Track record of pushing boundaries and not accepting status quofinding ways to deliver in the face of accelerated deadlines

Work Location Assignment:On Premise

LAST DAY TO APPLY: 02/09/2026

Relocation assistance may be available based on business needs and/or eligibility.