Senior CRM Manager-Digital-Mount Sinai Hospital-Full Time-Days-Remote

Position Title:

Senior CRM Manager-Digital-Mount Sinai Hospital-Full Time-Days-Remote

Position Summary:

Mount Sinai Health System is seeking a senior-level Salesforce and marketing technology leader to serve as Senior Manager Customer Relationship Management (CRM). In this role you will own the strategy architecture and execution of our Salesforce CRM and marketing technology ecosystem supporting enterprise-wide patient and consumer engagement initiatives.

This role oversees a highly integrated Salesforce environment including Salesforce Marketing Cloud Health Cloud Data Cloud Marketing Cloud Intelligence (Datorama) and Formstack enabling end-to-end data capture activation orchestration and performance measurement. You will ensure these platforms operate as a cohesive scalable and secure ecosystem aligned with Mount Sinais mission regulatory requirements and growth objectives.

You will partner closely with Digital Marketing Analytics and external vendors to translate business needs into effective compliant technology solutions. The ideal candidate is both strategic and hands-oncomfortable setting long-term vision while driving execution in a complex healthcare environment.

CRM & Marketing Technology Leadership

• Define and execute the enterprise CRM and marketing technology roadmap aligning platform capabilities with business goals compliance standards and performance metrics.
• Serve as the primary Salesforce solution lead for digital marketing and customer engagement initiatives.
  

Salesforce Architecture & Platform Optimization

• Architect integrate and optimize Salesforce platforms including Marketing Cloud Health Cloud Data Cloud and supporting marketing technology tools.
• Ensure cohesive integration and governance across data capture activation orchestration and performance measurement platforms.
• Lead solution design configuration customization and deployment in alignment with Salesforce best practices.

Data Governance Security and Compliance

• Ensure the integrity privacy and security of customer and patient data across all CRM and marketing systems.
• Partner with IT compliance and security teams to align with HIPAA and enterprise data governance requirements.
  

Campaign Enablement Measurement and Analysis

• Leverage Marketing Cloud Intelligence (Datorama) and related tools to analyze performance establish benchmarks and deliver actionable insights.

Vendor and Platform Management

• Manage relationships with Salesforce partners and other marketing technology vendors ensuring performance scalability and cost-effectiveness.
• Evaluate new tools features and enhancements to continuously evolve the marketing technology stack.

Leadership and Enablement

• Communicate complex technical concepts clearly to non-technical audiences supporting informed decision-making.
• Provide guidance training and best-practice support to marketing and CRM users.
• Contribute to team development and shared standards across digital marketing and technology functions.
  

• Strong analytical and problem-solving skills with attention to detail
• Excellent written and verbal communication skills
• Ability to collaborate and influence across technical and non-technical teams
• Comfortable operating in a fast-paced matrixed environment
• Strategic mindset paired with strong execution and accountability
  

Compensation Statement

The Mount Sinai Health System (MSHS) provides salary ranges that comply with the New York City Law on Salary Transparency in Job Advertisements. The salary range for the role is $95450.00 - $143175.00 Annually. Actual salaries depend on a variety of factors including experience education and operational need. The salary range or contractual rate listed does not include bonuses/incentive differential pay or other forms of compensation or benefits.

Non-Bargaining Unit 565 - HSO Digital and Social Media - MSH Mount Sinai Hospital