AI Go-to-Market Engineer

Purpose Unlimitedis an independent financial services company with an unrelenting focus on customer-centric innovation delivered through technology-driven solutions. Led by entrepreneur Som Seif the company is developing a diversified product platform aimed at addressing historically underserved segments of the market. Purpose Unlimiteds businesses include Purpose Investments Advisor Solutions by Purpose and are seeking experienced and driven AI GTM Engineers to join our Engineering team. You will collaborate with Sales Marketing Business Operations Product and core Engineering to identify and address funnel inefficiencies optimize go-to-market (GTM) workflows and develop AI-powered solutions that enhance productivity and drive revenue growth. Your work will be deeply integrated into our platform ensuring seamless alignment with business objectives and technical will ensure seamless integration between GTM tools and our core platform optimizing performance reliability and data quality while adhering to best practices and industry standards. Working as part of the engineering team you will help bring technical solutions from prototype to production embedding them into the platform so they can scale across products and customers. If you thrive at the intersection of engineering sales/marketing operations and AI innovation this role is for : Partner with Sales Marketing and Business Operations leaders to map current funnels diagnose bottlenecks and prioritize AI use cases that improve conversion pipeline velocity and team modern AI/ML techniques and technologies (e.g. LLMs embeddings intelligent agents) to streamline GTM workflows such as lead routing outreach personalization account research and sales enablement content generation. Design build and maintain GTM automations and copilots that integrate with CRMs marketing automation platforms and analytics tools to reduce manual work and improve data consistency. Work as part of the engineering team to bring focused AI solutions into the existing platform including designing services APIs and data flows that make these capabilities reusable and scalable. Provide hands-on technical support during rollout and ongoing use of AI tools by sales and marketing teams including onboarding training and iteration based on user with cross-functional teams to translate business requirements into technical specs experiments and production-grade AI solutions clearly articulating impact on key revenue metrics. Work in small autonomous teams with full ownership of projects from ideation and experimentation through deployment measurement and optimization. Identify cross-team patterns and contribute to shared infrastructure playbooks and best practices for automations ensuring solutions are scalable observable and develop and maintain agent infrastructure and tooling that orchestrate multi-step workflows (e.g. prospect research prioritization outreach follow-up sequences).Prototype and evaluate new AI technologies that can enhance productivity performance forecasting accuracy and customer insights then scale winning approaches through the platform. Ensure reliability robustness and security of new AI-powered workflows and integrations within the broader platform and data ecosystem. Build and maintain APIs and backend services that expose AI capabilities to internal tools and customer-facing contribute to innovation and growth initiatives serving as a technical thought partner to stakeholder teams on where and how to apply AI for the highest ROIQualifications: A Senior Software Engineer with a minimum of 5 years of experience designing developing and maintaining complex software systems including data-driven or AI-enabled experience partnering with Sales Marketing or Business Operations to improve funnel performance streamline operations and/or automate GTM workflows using software or hands-on experience building and deploying Generative AI systems in production including integration with LLM providers (e.g. OpenAI Anthropic Bedrock) agentic workflow orchestration (e.g. LangChain LangGraph AutoGen CrewAI) and implementation of retrieval-augmented generation (RAG) designing multi-step stateful agent workflows custom orchestration layers and event-driven architectures with strong emphasis on reliability scalability observability and measurable business ability to translate ambiguous GTM problems into clear technical requirements prototypes and production solutions with a focus on measurable impact (e.g. conversion win rate cycle time).Excellent communication skills and the ability to convey complex technical concepts in simple outcome-oriented language to sales marketing and other nontechnical analyzing workflows and processes instrumenting them with data and designing solutions that remove friction and reduce manual work. Skilled in leading platform and integration efforts in a high-growth environment especially across GTM tools such as CRM marketing automation and sales engagement knowledge of distributed systems scalability and performance optimization for data-intensive and API-driven services. Proficiency in modern programming languages (e.g. Python Typescript) and familiarity with cloud platforms (e.g. AWS Azure GCP). Design and build technical GTM infrastructure including lead capture pipelines CRM integrations analytics and attribution systems and marketing automation and maintain integrations between tools such as CRM (e.g. Salesforce HubSpot) marketing platforms (e.g. Marketo Pardot) product analytics (e.g. Amplitude Mixpanel) and data warehouses (e.g. Snowflake BigQuery Redshift Databricks).Automated AI-driven API composition and configuration to support GTM workflows and revenue -based event-driven architecture and microservices powering real-time GTM signals and and foundation code for microservices that expose AI capabilities and GTM insights across -protocol API gateway enabling secure low-latency integrations between GTM tools and core platform in it for youAt Purpose you will have the opportunity to work on challenging and impactful projects that are transforming the wealth management industry with the chance to own and be responsible for new infrastructures that you will help will be working alongside talented engineers and technologists who are passionate about building high-quality offer a competitive compensation package and a collaborative work environment that fosters creativity and should you join usWe are one of Canadas Top Small & Medium Employers 2023 & believe in innovation and a vibrant culture- work for an innovative people-first financial services firm that values believe in a flexible work structure A flexible hybrid work model that empowers you to do your best work whether at home or the care about your rewards- Competitive compensation including equity care about your health comprehensive group health and dental benefits and life insurance at little to no cost to you. We also offer a Lifestyle Spending Account for all your wellness care about your quality of life- flexible paid time-off policy with unlimited vacation days and flexible sick and mental health care about your family- Paid parental leave for eligible employees with a care about your futureGenerous Group RRSP matching and an optional TFSA care about your development We offer training opportunities and tuition support Unlimitedis an equal employer and we are dedicated to fostering an inclusive and barrier-free work environment for all employees and candidates. We encourage all qualified candidates to apply and if accommodation is required during any stage of the recruitment process please contact any member of the People & Culture team at We thank all applicants for their interest; however only those selected for interviews will be work philosophy is a hybrid model allowing for flexibility and collaboration.