Senior Marketing Engagement Strategist

Malvern, PA - USA

Monthly Salary: Not Disclosed

Posted on: 16 hours ago

Vacancies: 1 Vacancy

Job Summary

Key Responsibilities

Develop and execute complex data-driven marketing strategies that align with business objectives and audience needs.
Lead omni-channel marketing campaigns ensuring consistent messaging and seamless experiences across all touchpoints.
Oversee campaign activations for multiple offers or objectives ensuring alignment with macro strategy and organizational goals.
Collaborate with cross-functional teams including Product Marketing Public Site Channel Strategy Creative Strategy and Analytics.
Use data and analytics to inform strategy optimize campaigns and measure performance.
Communicate proactively with stakeholders providing updates on campaign status risks and solutions.
Build and maintain strong relationships with internal and external partners to drive cross-functional alignment.
Champion best practices and support the advancement of the Engagement Strategy discipline within Personal Investor Marketing.

What Success Looks Like

Creation of actionable personalized and scalable engagement strategies.
Effective integration of marketing activities across teams and channels.
Measurable impact on marketing objectives and business outcomes.
Leadership in advancing marketing strategy and innovation.

Qualifications

5 years of experience in marketing strategy campaign planning or audience engagement preferably in a large or matrixed organization.
Strong analytical skills with proven experience using data to drive marketing strategy.
Deep understanding of customer journeys and personalization techniques.
Excellent communication presentation and stakeholder management skills.
Demonstrated ability to manage multiple priorities and deliver results in a fast-paced dynamic environment.
Familiarity with marketing technology platforms (e.g. Adobe Salesforce Marketing Cloud Google Analytics) is a plus.
Bachelors degree in Marketing Business Communications or related field preferred.

Special Factors

Sponsorship

Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard we dont just have a missionwere on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members designed to capture the benefits of enhanced flexibility while enabling in-person learning collaboration and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.

Required Experience:

Senior IC

Key ResponsibilitiesDevelop and execute complex data-driven marketing strategies that align with business objectives and audience needs.Lead omni-channel marketing campaigns ensuring consistent messaging and seamless experiences across all touchpoints.Oversee campaign activations for multiple offers...