Senior Product Manager, Performance Prediction

Our Company

Changing the world through digital experiences is what Adobes all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! Were passionate about empowering people to create beautiful and powerful images videos and apps and transform how companies interact with customers across every screen.

Were on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization and we know the next big idea could be yours!

Senior Product Manager Predict Performance

Location: San Jose CA

Team: Adobe Firefly Enterprise

About the Role

Adobe is transforming enterprise content supply chains with intelligent brand solutions. These solutions redefine how enterprises develop govern and scale content. At the core is Brands a first-of-its-kind AI system. It codifies brand identity into machine-readable ontologies to ensure brand fidelity and performance across all creative outputs.

Were seeking a Senior Product Manager to guide the generation of high-performing variants aligned with brand standards and compliance. The role calls for expertise in conversion funnels data instrumentation and analysis to gain actionable insights.

This opportunity is ideal for someone passionate about AI data science design systems and enterprise marketing. A strong bias for data-driven decision making execution and cross-functional teamwork is essential.

What Youll Do

• Take ownership of the product vision and strategy for Performance Prediction. Focus on defining the scope and developing models to forecast performance for creative and marketing content.
• Develop and manage the data model and event taxonomy. Integrate 1P telemetry 3P signals and channel-specific data into one source. Use this for analysis and activation across varied campaigns.
• Optimize performance in creative production by defining conditions for template-based smart assembly and instructing Generative AI models to produce high-performing content. Drive partnerships with tools like Photoshop Illustrator and InDesign and models such as Adobe Firefly and Black Forest Labs.
• Collaborate with GenStudio and Firefly teams to align performance prediction with Adobes broader brand and content supply chain strategy. Partner with engineering development and go-to-market teams to deliver impactful capabilities.
• Engage directly with enterprise customers to understand challenges in producing performant content and find opportunities for AI augmentation. Translate customer insights into actionable requirements that balance creativity control and compliance in AI-first content workflows.
• Own important measures to monitor business outcomes acting as the CEO of Performance Prediction. Define and strictly track progress against business goals and key results.

What Youll Need to Succeed

• 57 years of product management experience in analytics and data platforms demonstrating a successful history of delivering data-driven product results.
• Proficiency in analytics and experimentation SQL/BI product telemetry cohort analysis causal inference experiment development and readouts.
• Experience with data platforms integrating third-party (Meta Google LinkedIn TikTok) and first-party channel-specific data and activating insights through campaign lifecycles.
• Outstanding communication storytelling and cross-functional alignment skills to encourage designers engineers and enterprise collaborators.
• A builders approach with curiosity execution velocity and empathy for end users.
• A mix of IQ and EQ to use data and relationships to get results.

Preferred Qualifications

• BA/BS in Computer Science Data Science Engineering or a related technical field or equivalent experience.
• Experience in performance marketing or measurement and knowledge of privacy consent and brand governance in enterprise contexts.
• Experience with creative and marketing content creation platforms as well as content production automation.

At Adobe for sales roles starting salaries are expressed as total target compensation (TTC base commission) and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition certain roles may be eligible for long-term incentives in the form of a new hire equity award.

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California:

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Colorado:

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If this role is open to hiring in Colorado (as listed on the job posting) the application window will remain open until at least the date and time stated above in Pacific Time in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location no specific application window applies and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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