Senior Lifecycle Marketing Manager Digital Markets

About Gartner Digital Markets:

Gartner Digital Markets is a business unit within Gartner. Our mission is to empower organizations to accelerate growth by helping them embrace the right technology and services.

Gartner Digital Markets is the worlds largest platform for finding software and services. With more than 100 million annual visitors across four buyer destinationsCapterra GetApp Software Advice and UpCityand 70 localized sites Gartner Digital Markets helps software and service providers build their brand capture demand and understand their market. As the only destination for software and services driven by independent objective research and verified customer reviews we help connect providers with in-market buyers to fuel growth across the full funnel.

For candidates interested in taking their next career step Gartner Digital Markets offers the best of two worldsthe stability and resources of a large established organization combined with the fast pace and excitement of working for a dynamic growth business. Our team is on the front lines of innovation in an industry that is always transforming providing an incredible opportunity for you to grow and learn throughout your career.

What were looking for:

Gartner Digital Markets is looking for a Lifecycle Marketing Senior Manager to accelerate growth of our international online software marketplaces through world-class go to market strategies. This role will drive end to end go to market and product marketing execution for Gartner Digital Markets.

Why youll want to come to work:

• Lifecycle Strategy & Execution

  • Develop and execute comprehensive lifecycle marketing strategies for both software buyers and vendors driving engagement retention and advocacy across all stages of the customer journey.

  • Design and optimize email marketing campaigns to onboard nurture and reactivate users leveraging segmentation and personalization to deliver relevant experiences.

  • Own the end-to-end management of marketing automation workflows including campaign ideation build QA launch and ongoing optimization.

• Data-Driven Insights & Optimization

  • Analyze user behavior campaign performance and cohort trends to identify opportunities for lifecycle improvements and increased customer lifetime value.

  • Conduct A/B testing and leverage analytics to continuously refine messaging creative and channel mix for optimal results.

  • Partner with Analytics Product and Advisor/Advocate teams to ensure lifecycle strategies are aligned with business goals and informed by actionable insights.

• Cross-Functional Collaboration

  • Collaborate with Product and Content teams to ensure consistent messaging and seamless experiences throughout the customer journey.

  • Work closely with Product CRO and Engineering teams to implement messaging and engagement tactics on landing pages we leverage for Emails.

• Customer Advocacy & Retention

  • Develop programs to convert engage and retain buyers on Capterra GetApp and Software Advice.

  • Implement win-back and re-engagement campaigns to minimize churn and maximize retention among both buyers and vendors.

• Technology & Best Practices

  • Stay current with the latest Lifecycle and Email marketing trends technologies and best practices bringing innovative ideas to the team.

  • Manage and optimize email marketing best practices and ensure data integrity and compliance.

What youll bring to the team:

• Bachelors degree preferred ideally in Marketing Business or a related field.

• 8 years of experience in lifecycle retention or CRM marketing preferably in a SaaS digital marketplace or B2B environment.

• Proven track record designing and executing successful Email marketing and Lifecycle marketing programs that drive engagement and retention.

• Expertise in marketing automation segmentation and personalization; hands-on experience with leading platforms (e.g. Eloqua HubSpot Marketo Salesforce Marketing Cloud Braze).

• Strong analytical skills with experience in A/B testing campaign analysis and translating data into actionable insights.

• Excellent project management communication and cross-functional collaboration skills.

• Creative customer-centric mindset with a passion for optimizing the user journey and delivering measurable business impact.

Dont meet every single requirement We encourage you to apply anyway. You might just be the right candidate for this or other roles.

What youll find:

• Limitless growth and learning opportunities.

• A collaborative and positive culture - join a diverse team of professionals that are as smart and driven as you.

• A chance to make an impact - your work will contribute directly to our strategy.

• Frequent social activities such as movie night laser tag bowling escape room summer beach party hiking & bbq and more!

• Enjoy the flexibility of working from home and the energy of collaborating with peers in our dynamic offices.

• New offices close to Glòries and the beach in the fantastic innovation and tech 22@ district of sunny Barcelona.

• Fresh fruit snacks selection of teas fair trade organic coffee.

What youll receive:

• Competitive compensation.

• 23 days annual holiday and an additional day off for your birthday.

• Private Medical and Dental Care.

• Life and Disability Insurance.

• Public Transport Subsidy.

• Ticket Restaurant Card.

• Childcare Vouchers (Ticket Guarderia).

• IncentiFit - annual reimbursement for health-and-wellness-related activities.

• Pension Scheme.

• Tuition Reimbursement.

• Employee Stock Purchase Plan.

• Employee Assistance Program.

• Gartner Gives Charity Match.

• Relocation Assistance - a specialist to help you with all the appointments and paperwork.

And much more!

What we are:

• Action Oriented - You have what it takes to deliver measurable results fast. We encourage and guide the vision roadmap to success and the action it takes to make it happen.

• Intellectually Curious - You love learning and are excited by the potential teaching opportunities within your role. You bring respectful radical candor to your work with a mindset of desiring ongoing professional and personal development.

• Collaborative - You believe in the one team shared mission philosophy. You are open to giving and receiving feedback and understand the value of working together to accomplish more than could be accomplished alone.

Web:
Careers: NOTE:

- Applications must be submitted in English.

- A valid EU visa/passport is required for this position.

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Who are we

At Gartner Inc. (NYSE:IT) we guide the leaders who shape the world.

Our mission relies on expert analysis and bold ideas to deliver actionable objective business and technology insights helping enterprise leaders and their teams succeed with their mission-critical priorities.

Since our founding in 1979 weve grown to 21000 associates globally who support 14000 client enterprises in 90 countries and territories. We do important interesting and substantive work that matters. Thats why we hire associates with the intellectual curiosity energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

What makes Gartner a great place to work

Our vast virtually untapped market potential offers limitless opportunities opportunities that may not even exist right now for you to grow professionally and flourish personally. How far you go is driven by your passion and performance.

We hire remarkable people who collaborate and win as a team. Together our singular unifying goal is to deliver results for our clients.

Our teams are inclusive and composed of individuals from different geographies cultures religions ethnicities races genders sexual orientations abilities and generations.

We invest in great leaders who bring out the best in you and the company enabling us to multiply our impact and results. This is why year after year we are recognized worldwide as a great place to work.

What do we offer

Gartner offers world-class benefits highly competitive compensation and disproportionate rewards for top performers.

In our hybrid work environment we provide the flexibility and support for you to thrive working virtually when its productive to do so and getting together with colleagues in a vibrant community that is purposeful engaging and inspiring.

Ready to grow your career with Gartner Join us.

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