Communications Strategist

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This is a Stanford Blood Center job.

A Brief Overview

The Communications Specialist is responsible for leading content development from concept through production and delivery assessing content opportunities recommending content strategies working with stakeholders inside and outside the organization and delivering content across channels that meet SBCs business objectives reinforce our brand and drive brand engagement.

Locations
Stanford Blood Center

What you will do

Content and Communications Development and Execution

• Write edit format and distribute content for internal and external audiences in support of SBC brand and business objectives.
• Execute layout of design documents including guides and forms using Microsoft Word Adobe InDesign and other Creative Cloud and web-based applications.
• Participate in and/or oversee writing editing production and distribution of digital and print publications including newsletters marketing materials and quality-controlled documents.
• Craft compelling external communications for the broader organization generating engaging copy for a variety of media from ads and emails to blog posts and patient stories to inspire educate and engage customers.
• Create compelling internal communications coordinating with stakeholders across the organization and ensuring that planned communications are timely and accurate.
• Participate in and/or oversee writing revising routing and training for departmental SOPs and guidelines.
• Provide organizational support in writing research editing proofreading through close collaboration with stakeholders.

Social Media Email & Text/Push Notification Messaging Strategy and Execution

• Provide strategic oversight for social media email and text/push messaging efforts ensuring they align with organizational goals and communication priorities.
• Guide the development of content messaging frameworks for digital outreach ensuring consistent brand voice and tone across platforms.
• Collaborate with department leadership to set goals key performance indicators (KPIs) and best practices for social media email and text engagement.
• Ensure content strategy aligns with donor engagement initiatives public relations efforts and marketing campaigns.
• Identify opportunities for new digital engagement initiatives and innovative outreach methods.
• Monitor high-level trends and industry best practices advising leadership on emerging opportunities and potential risks.
• Support leadership in understanding the impact of digital communications using insights.

Content and Communications Strategy

• Develop and execute a content strategy to ensure organizational content is consistent with SBC brand style and tone.
• Serve on the daily Production team to ensure consistent messaging for critical need and daily donor communications.
• Participate in and represent for Marketing and Communications in change controls for regulatory process communications.
• Support communications planning for organization-level projects.
• Convey an understanding of who (audience) what (message) where (channel) when (timing) and why (business purpose) in discussions.
• Work with leadership to develop messaging campaigns in alignment with the SBC brand and strategic goals.
• Facilitate departmental content meetings including brainstorming discussion and ensuring strategy moves through execution.
• Produce and maintain departmental tools such as the editorial style guide brand messaging guide and communications process documentation.
• Propose best communications practices to leadership and work in close partnership with stakeholders to ensure content and messaging strategy aligns with organizational strategic plan.

Special Projects

• Develop and oversee departmental projects and strategies (e.g. Annual Report PULSE newsletter DEI-A Calendar etc.) from concept to completion to meet business objectives.
• Support data gathering related to communications efforts to inform strategy build a strong understanding of industry customers content channels and competition to best position SBC brand.
• Conduct content audits and identify opportunities to improve repurpose or develop new content.

Standard duties

• Comply with governmental regulations and Stanford Health Care and Blood Center policies regarding health and safety. Observe and support good health and safety practices.
• Strictly observe privacy and security related policies procedures and practices to preserve the integrity and confidentiality of medical and other sensitive information pertaining to donors patients research subjects and employees. Act as a responsible information steward and treats information as sensitive and confidential in accordance with federal and state laws and with professional ethics accreditation standards and legal requirements. Do not disclose protected health information inappropriately.
• May be required to enter areas where other individuals work with human blood; potential may exist for unanticipated exposure to bloodborne pathogens by splash or spill.

Education Qualifications

• Required: Bachelors Degree required.
• Preferred: Major in Communications Marketing Design or a similar field preferred.
• 1 year to 2 years writing editing proofreading or overseeing content development/content marketing required
• 1 year creating design deliverables; design experience in Adobe software preferred
• Knowledge of or experience in the healthcare industry preferred

KNOWLEDGE SKILLS AND ABILITIES

• A born storyteller with superlative and versatile writing skills and the ability to influence an audience using words and images.
• Strong visual designer with the ability to adapt to feedback.
• Ability to use the Adobe Creative Cloud Suite (especially Illustrator Photoshop and InDesign) for publication layout and creation of deliverables.
• Creative thinker who keeps current on industry trends to capitalize on timely opportunities and produce regular fresh content.
• Ability to project-manage projects from concept to completion including helping to define objectives and strategies developing content executing programs on time and within budget and analyzing results.
• Ability to flourish in a fast-paced collaborative environment.
• Ability to balance compliance needs of industry with creativity and innovation.
• Strong interpersonal skills and ability to motivate and drive collaboration cross functionally without direct authority over those groups.
• A passion for our vision to connect communities to provide hope for healing and alignment with our core values: integrity accountability collaboration communication.
• Unwavering commitment to quality accuracy consistency grammar and adherence to brand standards in everything produced.
• Ability to read/write in Spanish preferred.

Licenses and Certifications

• None

PHYSICAL DEMANDS AND WORK CONDITIONS

Physical Demands

• Constant Sitting.
• Frequent Walking.
• Frequent Standing.
• Seldom Bending.
• Seldom Squatting.
• Seldom Kneeling.
• Constant Hand Use.
• Constant Repetitive Motion Hand Use.
• Frequent Grasping.
• Frequent Fine Manipulation.
• Frequent Pushing and Pulling.
• Seldom Reaching (above shoulder level).
• Occasional Twisting and Turning (Neck and Waist).
• Constant Vision (Color Peripheral Distance Focus).

Lifting

• Frequent lifting of 0 - 10 lbs. 0 to 0 in height
• Occasional lifting of 11 - 20 lbs. 0 to 0 in height

Carrying

• Frequent carrying of 0 - 10 lbs. 0 to 0 in distance
• Occasional carrying of 11 - 20 lbs. 0 to 0 in distance

Travel Requirements

• 10% travel: Travel to/from various work sites

These principles apply to ALL employees:

SHC Commitment to Providing an Exceptional Patient & Family Experience

Stanford Health Care sets a high standard for delivering value and an exceptional experience for our patients and families. Candidates for employment and existing employees must adopt and execute C-I-CARE standards for all of patients families and towards each other. C-I-CARE is the foundation of Stanfords patient-experience and represents a framework for patient-centered interactions. Simply put we do what it takes to enable and empower patients and families to focus on health healing and recovery.

You will do this by executing against our three experience pillars from the patient and familys perspective:

• Know Me: Anticipate my needs and status to deliver effective care
• Show Me the Way: Guide and prompt my actions to arrive at better outcomes and better health
• Coordinate for Me: Own the complexity of my care through coordination

Equal Opportunity Employer Stanford Health Care (SHC) strongly values diversity and is committed to equal opportunity and non-discrimination inall ofits policies and practices including the area of employment. Accordingly SHC does not discriminate against any person on the basis of race color sex sexual orientation or gender identity and/or expression religion age national or ethnic origin political beliefs marital status medical condition genetic information veteran status or disability or the perception of any of the above. People of all genders members of all racial and ethnic groups people with disabilities and veterans are encouraged to apply. Qualified applicants with criminal convictions will be considered after an individualized assessment of the conviction and the job requirements.

The salary of the finalist selected for this role will be set based on a variety of factors including but not limited to internal equity experience education specialty and training. This pay scale is not a promise of a particular wage.