Outdoor Afro Marketing Manger Social Media, Email, SEMSEO

Marketing Manager - Social Media Email SEM/SEO

Type: Full-Time Exempt
Location: Remote (U.S.-based)
Salary: $90000 - $110000 annually plus benefits
Application Window: Open until filled

About Outdoor Afro

Outdoor Afro celebrates and inspires Black connections and leadership in nature. Our network connects Black people with our lands water and wildlife through outdoor education recreation and conservation. Some examples of Outdoor Afros year-round activities include fishing hiking biking kayaking gardening skiing and more! Visit: or @outdoorafro across all social media platforms to learn more.

What Were Looking For

We are looking for a strategic results-driven Marketing Manager who is adept at social media email and search engine marketing. This is an exciting opportunity for a marketing leader who excels at creative storytelling understands the social media algorithms and trends and can efficiently and professionally produce video image and written content with which our audiences will engage.

The ideal candidate is comfortable working independently and in small teams passionate about Outdoor Afros mission excited to use their unique skillset to grow a community of nature leaders sponsors and donors and has built a community/network of influencers marketers and content producers of their own with whom they can collaborate.

Based on a strategy co-developed with the Chief Programs & Innovation Officer to whom the role reports the Marketing Manager will develop a campaign and content calendar that details the target audiences channels CTAs and KPIs.

This position plays a crucial role within the organization. Success in the role will be measured based on the rate of audience engagement follower growth and conversion app downloads ad sales individual donations and supporting programmatic goalsincluding reaching our goal of 5000 new swimmers in 2026.

What Youll Do

Strategic Marketing Leadership & Brand Awareness

• Co-develop and execute Outdoor Afros overall marketing strategy.
  

• Translate marketing strategy into weekly monthly and seasonal campaigns that can achieve our goals.
  

• Own and manage all marketing initiatives across website social media (content and ads) email and paid media.
  

• Manage relationships with SEM public relations agency web development and creative contractors.
  

• Ensure consistent brand voice and messaging across all platforms amplifying Outdoor Afros mission and impact.
  

Content Development & Production

• Design and produce video content to help Outdoor Afro stay visible on social media (IG TikTok YouTube Spill FB).
  

• Review engagement stats and trends daily to ensure content is winning in social media algorithms and converting with audiences.
  

• Partner with and leverage content from our corp of Volunteer Leaders and Brand Ambassadors who produce photo and video content to promote outdoor activities and trips repurposing and re-mixing the content to maximize engagement.
  

• Collaborate with social media influencers to co-develop and syndicate content to their platforms and ours to grow reach engagement and conversion.
  

• Collaborate with Communications Manager to develop/repurpose monthly newsletter content.
  

• Partner with Outdoor Afros PR agency to leverage content related to our founder.
  

Audience Growth Engagement & Community Building

• Develop and execute strategies to grow Outdoor Afros social media followers and engagement (shares comments purchases referrals app downloads) leveraging platform algorithms trends and analytics.
  

• Build and maintain strong partnerships with brandsonline and offand influencers to increase visibility engagement and conversion.
  

• Optimize email marketing and social media to cultivate and convert followers into advertisers sponsors donors and evangelizers.
  

Donor Engagement & Fundraising Support

• Collaborate with the development team and Communications Manager to design and implement campaigns that convert social media followers and email subscribers into advertisers and donors.
  

Performance Measurement & Data Analytics

• Track measure and analyze marketing performance using Google Analytics social media insights and marketing automation tools.
  

• Use data to optimize campaign effectiveness improve audience engagement and increase donor conversion rates.
  

• Utilize marketing automation tools to segment audiences and deliver targeted personalized content.
  

• Develop regular performance reports to inform strategy and share key insights with leadership.
  

What Success Looks - First 90 Days

• Increase Instagram and Facebook engagement (increase follows comments shares)
  

• Develop campaigns to drive app downloads brand ambassador engagement and swim partner network growth.
  

• Execute a campaign to convert social media followers and email subscribers into advertisers donors and patrons of Outdoor Afro-branded merch. .
  

What Youll Bring

Education & Experience

• Bachelors degree required (Marketing Communications Business or related field preferred).
  

• 5 years of experience in social media marketing roles where you produced the video and other content.
  

• Proven success in designing and executing multi-channel marketing campaigns (social media email SEO website content paid media).
  

• Experience managing relationships with social media influencers/brand ambassadors
  

Must-Have Technical Skills & Tools

• Strong proficiency in video production (for reels stories posts) social media marketing and advertising Google Analytics for SEM and SEO.
  

• Experience using marketing automation and web tools (e.g. HubSpot Sprout Social MailChimp AdWords WordPress).
  

• Deep understanding of social media algorithms and content engagement strategies across Instagram TikTok Spill and Facebook.
  

Soft Skills & Cultural Fit

• Data-driven mindsetcomfortable using analytics to inform marketing strategies.
  

• Creative and strategic thinkerable to balance innovation with performance metrics.
  

• Self-starter and problem solverworks well solo or collaboratively and proactively identifies marketing opportunities and executes solutions.
  

• Strong leadership and collaboration skillsworks cross-functionally and leads projects independently.
  

• Mission-alignedpassionate about outdoor engagement community building and racial equity.
  

What Makes This Role Exciting

• Make a National Impact: Introduce Outdoor Afro to millions of Black people across the U.S. sharing our unique hospitality belonging community wellness and leadership in nature.
  

• Lead High-Impact Campaigns: Drive major digital marketing initiatives and partner with top outdoor brands to create meaningful results-driven campaigns.
  

• Join a Passionate Team: Work alongside a collaborative mission-driven team dedicated to outdoor equity and leadership.
  

• Growth & Scale: Shape the future of Outdoor Afros marketing with the opportunity to expand the team and scale campaigns for national visibility.
  

Work Schedule and Location

• Full-time exempt position40 hours per week.
  

• Remote (U.S.-based)
  

• Some evening and weekend work required for campaign launches and events.
  

• Occasional travel for team meetings events and marketing activations.
  

Compensation and Benefits

Salary: $90000 - $110000 annually commensurate with experience.

Benefits Include:

• Medical dental and vision insurance (employer pays 75% employee/50% dependents)
  

• 401(k) plan with employer match
  

• 12 paid holidays; 1 employee-selected holiday annually; paid holiday break between Christmas and New Year