Marketing Manager, Dental

Somerville, NJ - USA

Monthly Salary: Not Disclosed

Posted on: 18 hours ago

Vacancies: 1 Vacancy

Job Summary

About Formlabs:

Do you want to change how the world creates

At Formlabs were building the tools that make it possible for anyone to bring their ideas to life from cutting-edge products to life-saving medical devices. Our 3D printing technology powers innovation at more than 50000 industry leaders worldwide including Apple Google Tesla New Balance and NASA. Together were helping everyone design prototype and manufacture faster than ever before.

Were a team of hands-on builders engineers and innovators reinventing how the world makes physical things. If youre ready to shape the future of fabrication come build it with us.

Your Impact:

Were looking for a Dental Marketing Manager to drive market adoption of our 3D printers as well as related accessories and materials in the dental industry. You will manage the overall go-to-market strategy across the company through core messaging and positioning new product launches content creation sales enablement analytics and understanding of the market and competition. You will be responsible for executing dental marketing campaigns managing digital content and channels and enabling both our channel partners and direct sales team. Youll have the opportunity to elevate our dental business by bringing your marketing and project management expertise and working cross-functionally with an established team to make a visible impact.

What Youll Do:

Bring new dental hardware software and materials products to the market
Nurture existing products by executing changes in marketing and positioning
Connect market and technology trends with Formlabs products to build product positioning and messaging for dental industry personas and use cases
Partner with leadership to shape and execute the dental marketing strategy
Regularly track and assess competitors and adjust Formlabs product marketing accordingly as the industry situation changes
Own the content and strategy of the Formlabs Dental website
Develop high-impact content including case studies workflow videos website copy sales enablement materials and customer stories
Execute and optimize email social media and broader digital and traditional marketing campaigns
Promote and demo Formlabs products at conferences trade shows events and to analysts and potential customers
Collaborate with dental professionals key opinion leaders (KOLs) and industry experts
Work cross-functionally with content creative events sales product teams as well as dental professionals and industry experts to align marketing efforts
Enable direct sales teams and channel partners with marketing assets and co-branded campaigns
Track analyze and report on the performance of dental marketing initiatives to inform future investment

About You:

3 years of experience in a product marketing marketing manager or product management role at a B2B hardware or software company
Detail-oriented with a track record of excellence in project management
Exceptional written and verbal communication skills with the ability to craft compelling marketing messages
Experience with digital and traditional marketing channels
Successful in collaborating with sales and marketing teams to create product training material including value propositions and differentiation
A creative mindset with a passion for designing innovative customer campaigns
Passionate about technology and interested in 3D printing
Proven ability to work independently and cross-functionally to complete projects
Strong bias for action and ability to execute quickly
Proactive solution-driven and able to anticipate challenges
High level of initiative and strong business judgment; comfortable solving strategic problems in real time

Bonus Skills:

Experience working in the dental or medical industry.
A technical STEM or life sciences background is a plus

Our Benefits & Perks:

Robust equity program to build future wealth through RSUs
Comprehensive healthcare coverage (Medical Dental Vision)
Low cost fund options in our 401K and access to advisors
Generous paid Parental Leave (up to 16 weeks)
Tenure-based paid Sabbatical Leave (up to 6 weeks)
Flexible Out of Office Plan Take time when you need it
Ample on-site parking & pre-tax commuter benefits
Healthy on-site lunches snacks beverages & treats
Regular sponsored professional development opportunities
Many opt-in culture events across our diverse community
And of course unlimited 3D prints

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race religion color national origin gender sexual orientation age marital status veteran status or disability status.

Even if you dont check every box but see yourself contributing please apply. Help us build an inclusive community that will change the face of 3D printing.

Required Experience:

Manager

About Formlabs:Do you want to change how the world createsAt Formlabs were building the tools that make it possible for anyone to bring their ideas to life from cutting-edge products to life-saving medical devices. Our 3D printing technology powers innovation at more than 50000 industry leaders worl...