Digital Marketing SEO Senior Associate 1

Job Summary

The SEOsenior associate will drive advancement and refinement of both technical and strategic SEO capabilities recommendations and implementationsto supportRSMsdigital strategyand roadmap.They will work closely withSEO manager web product leaders and web content teams toensure web infrastructure architecture features and operations support and enhance the effectiveness of our SEO strategy including understanding and implementing solutions that help sitesgain increased authority and visibility across traditional and AI search platforms.

The SEO senior associate collaborates with the SEO managerto offer internal SEOconsultation to and serve as an internal SME for theweb analyticsmarketingand editorial teams as appropriate.

This role requires an individual who deeply understands the fundamentals and frequent evolutions of the searchlandscape andembraces AI both as a channel for web content and as an assistant in the SEO delivery model.

Essential Duties

Technical SEO:

• Measuremonitor and deeply understand ourfirmsSEO performanceat the highest level and further by industry & LOB

• Improve ouronsiteperformanceby developingcontent improvement strategies in partnership withCOE and marketingteams

• Partner closely product owner& developersto enhance SEO web architecture and infrastructure to better allow search engines to access crawl interpret and index website content

• Driveconsistency in SEO reporting/KPIs

SEO consulting&strategy:

• Serve as an internal SEO consultant to key stakeholderswithinCMGspecificallyweb content demand generation and enterprise marketingfor technical SEO implementations and strategy

• Executeshort- and long-term SEO strategies that move the needle for RSM

• Support keyword and content research initiatives as necessary

• Review on- and off-page metrics to assess the effectiveness of SEO strategiesand perform competitive analyses to proactively recommend changes in SEO strategy

SEOproducts/tools:

• Build andmaintainworkspaces and reportingin BrightEdge SEMrush or other SEO monitoring and research tools

• Serve asanSME/power usefor all SEO tools and able to provide trainingtotechnical or non-technical resources

• Drive education usage and adoption of available tools across relevant stakeholders

• Consistently review marketplace tools and trends to provide recommendations on technology roadmap

EDUCATION/CERTIFICATIONS

BCom BBA or any similar degreeor 4 years business equivalent(Required)

TECHNICAL/SOFTSKILLS

• Strong project management skills(Required)

• Strongproficiencyin Microsoft office suite (Required)

• Strong verbal and written communication skills(Required)

• Understanding of search engine algorithms and ranking methods(Required)

• Understanding of how to measure andmonitorSEO performance(Required)

• Understandingof SEOSEMand AEOstrategies and how they work together(Preferred)

• Understanding of common website architectures andback-endrequirements to support SEO strategies (Preferred)

• Balance of technical knowledge and business acumen(Required)

EXPERIENCE

• 7yearsof experience inSEO(technical &strategic)on aB2Bmarketing team or agency(Required)

• Experience navigating external agency support interactions and project/program management(Preferred)

• Experience with SEMrush Moz and other marketplace SEO tools (Required)

• Knowledge of Adobe Analytics and/or Google Analytics and Google Search Console(Preferred)

LEADERSHIP SKILLS

• Ability to collaborate and strategize with senior level internal and external stakeholders( Required)

• High sense of personal ownership in a matrix organization setting(Required)

• Ableto clearly communicate ideas and findings to both technical and non-technical audiences (Required)