Product Manager Marketing Effectiveness

NielsenIQs Product Leadership team develops and drives the product strategy for NielsenIQs vast consumer and marketing data assets. From panel and retail measurement to our connected technology platform and client-facing applications the team defines product experiences that help clients turn data into confident business decisions.

As a Product Manager Marketing Effectiveness you will contribute to building scalable applications that translate complex media marketing mix and effectiveness insights into highly accessible actionable experiences. Your focus will be on microlearning experiences insight content feeds and conversational user interfaces (UI) that help users understand explore and act on insights in their daily workflow.

You will work as part of a crossfunctional global product teampartnering closely with UX engineering data science and commercial stakeholdersto deliver intuitive insightled product experiences for CPG T&D and retail clients.

What Youll Do

Product Delivery & Ownership

• Own the definition and delivery of product features aligned to the Marketing Effectiveness product roadmap with a focus on:
  • Microlearning experiences that educate users on metrics methodologies and insights
  • Insight content feeds that surface relevant timely and personalized outputs
  • Conversational UI capabilities that allow users to query explore and contextualize insights
• Translate product strategy into clear user stories acceptance criteria and functional requirements

User Experience & Discovery

• Partner with UX to design intuitive lowfriction experiences that make complex insights easy to understand
• Contribute to user research efforts to understand:
  • How users consume insights in short contextual moments
  • When content education or conversational assistance can reduce time to insight
• Rapidly form hypotheses and validate solutions through wireframes prototypes and user testing

Agile Execution

• Work within an agile product team (product managers designers and engineers) to plan execute and ship features
• Collaborate daily with engineering teams to:
  • Clarify scope and requirements
  • Prioritize backlog items
  • Manage dependencies and delivery risks
• Balance value vs. complexity tradeoffs especially when integrating UI data and AIdriven capabilities

Quality Adoption & Measurement

• Own user acceptance testing (UAT) to ensure features meet functional and experience standards
• Partner with Client Success Commercial and Analytics teams to:
  • Measure feature adoption and usage
  • Understand client feedback and friction points
  • Iterate based on realworld usage data
• Support gotomarket readiness by helping define messaging use cases and enablement materials for new releases

Core Product Skills

• 35 years of experience in a Product Manager or similar role
• Strong ability to break down complex problems and structure them into clear prioritized solutions
• Experience working in agile product teams managing backlogs and delivering incrementally

Experience with InsightDriven Experiences

• Understanding of how users engage with analytics dashboards or insight products
• Interest or experience in one or more of the following:
  • Microlearning or embedded user education
  • Contentdriven product experiences (feeds highlights notifications)
  • Conversational or naturallanguage interfaces for data and insights
• Ability to think about how when and why users consume insightsnot just what the insights are

Communication & Collaboration

• Strong communication skills with the ability to:
  • Clearly articulate user needs and product decisions to engineers and designers
  • Explain complex data or product concepts to nontechnical stakeholders
• Comfortable collaborating with crossfunctional partners across product UX technology data science and commercial teams
• Ability to influence without authority using data user feedback and clear reasoning

Technical & Analytical Foundations

• Solid understanding of software product fundamentals APIs and datadriven systems
• Comfort working with technical teams on feasibility constraints and tradeoffs (without needing to be an engineer)
• Ability to prioritize features enhancements and bugs based on customer impact and business value

Documentation & Delivery

• Strong documentation skills including:
  • Product requirement documents
  • User stories and acceptance criteria
  • Feature definitions and release notes

Appreciated (But Not Mandatory)

• Familiarity with:
  • Cloud platforms (Azure Google Cloud)
  • Collaboration and delivery tools (JIRA Confluence Miro)
• Exposure to AIassisted or conversational experiences recommendation systems or personalization
• Background in Marketing Effectiveness Media Measurement or Marketing Mix Modeling

Additional Information :

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process including résumé screening candidate assessments interview scheduling job matching communication support and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQs principles of fairness transparency human oversight and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions require accommodations or wish to request human review were permitted by law please contact your local HR representative. For more information please visit NIQs AI Safety Policies and Guiding Principles: NIQ

NIQ is the worlds leading consumer intelligence company delivering the most complete understanding of consumer buying behavior and revealing new pathways to 2023 NIQ combined with GfK bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insightsdelivered with advanced analytics through state-of-the-art platformsNIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100 markets covering more than 90% of the worlds population.

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Our commitment to Diversity Equity and Inclusion

At NIQ we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race color religion sex (including pregnancy sexual orientation or gender identity) national origin age disability genetic information marital status veteran status or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion please visit the  Work :

Yes

Employment Type :

Full-time