Marketing Director

Marketing Director

Sightline Intelligence is the leader in onboard video processing and AI-enabled solutions for unmanned and autonomous systems. We support defense security and government customers with mission-critical software that enables detection tracking classification and actionable intelligence at the edge. As Sightline enters its next phase of growth we are seeking a Marketing Director to scale our brand presence sharpen our strategic positioning and accelerate growth across domestic and international defense markets.

Purpose of Position

The Marketing Director is responsible for leading the Sightline Intelligence marketing strategy aligning with the companys annual growth objectives. This hands-on role partners with Sales Business Development Product and Engineering to translate technical differentiations into compelling market narratives.

The ideal candidate brings defense-sector knowledge and strategic ability to deliver bold credible marketing that engages technical buyers UAS operators and decision-makers.

Essential Job Functions

Defense Market Intelligence Strategy & Positioning

• Own Sightlines understanding of priority defense markets including Group 1 (FPV & Loitering Munitions) Group 2 UAS Counter-UAS and Geospatial Intelligence applications.
• Develop and maintain market segmentation buyer personas competitive intelligence and strategic positioning frameworks.
• Translate customer needs drivers and trends into clear messaging campaign themes and GTM priorities.
• Partner with Sales and BD to ensure marketing strategy aligns with goals priorities and regional market focuses (U.S. and International.)

Brand Leadership & PR

• Lead Sightlines brand strategy ensuring consistency and differentiation across all external touchpoints while positioning the company as a trusted expert in onboard video processing AI-enablement and edge autonomy.
• Drive thought leadership initiatives including white papers industry articles and executive visibility.
• Identify PR opportunities that elevate Sightlines profile within the defense and autonomy ecosystem.

Outbound Marketing Campaigns & Partnerships

• Plan and execute outbound marketing programs that drive engagement with our target audiences and supports pipeline acceleration.
• Own strategy and participation for tradeshows and industry events. Partner with sales to ensure we are well positioned for networking opportunities.
• Spearhead marketing partnerships with OEMs integrators and strategic partners.
• Oversee content development of website messaging product collateral case studies and launch materials.

Execution Excellence& Agency Management

• Provide clear strategic direction prioritization and development support for internal and external marketing resources.
• Manage third-party relationships across PR digital branding and social content creation.
• Advance marketing operating processes metrics and rhythms that fuel execution accountability and continuous improvement.

Cross-Functional Collaboration & GTM Enablement

• Deliver sales materials including messaging frameworks campaign assets and competitive positioning tools.
• Support product launch planning roadmap communication and customer-facing narratives.

Primary Qualifications

• Education: Bachelors degree in marketing business communications engineering or equivalent applicable experience.
• Experience: Seeking 8 years of progressive marketing experience including experience in B2B defense aerospace autonomy or adjacent high-technology markets.
• Campaign Generation Experience: Proven ability to translate technical products into compelling credible value propositions. Relevant experience developing and executing strategic marketing plans aligned to business growth initiatives.
• Collaboration: Comfortable in a fast-paced cross-functional environment. Strong leadership communication and stakeholder management skills.
• Location and Travel: This role is based out of our Portland Oregon office. Applicants must be eligible to work in the United States. Willingness to travel periodically for tradeshows industry events and customer engagements (estimated 20-30% travel.)

Beneficial Experience (preferred not required)

• Direct experience marketing to U.S. DoD allied defense or national security customers.
• Experience leading or scaling marketing teams in a growth-stage company.
• Familiarity with account-based marketing (ABM) strategies and enterprise sales cycles.
• Experience working with PR branding or demand-generation agencies.
• Comfort working closely with technical teams and understanding software-driven value propositions.

Salary and Benefits

This is a salaried position that is open to reasonable discussion depending on recent relevant experience.

Compensation includes salary 11 paid holidays PTO (20 days earned over the first year) health insurance (100% Sightline covered for HDHP with HSA). Premiums fully paid by Sightline for dental vision and life/disability insurance. 401(k) matching Sightline paid OR PFMLI coverage schedule flexibility parental leave and education reimbursement.

About Sightline

Sightline Intelligence has three offices: Hood River OR Portland OR and Brisbane Australia. The Hood River office includes sales software engineering and support teams. Our Portland office includes manufacturing software hardware engineering and QA teams. The two offices are in constant communication and get together regularly to discuss ongoing projects and new opportunities. We work in an open office setting actively communicating about projects and customers throughout the day. Sightline is a member of the Gorge Technology Alliance and regularly sponsors Capstone teams at Portland State University.

Sightline Intelligence provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or genetics. Our ongoing diversity equity and inclusion efforts help us continually improve employee support.

Dont think this job description is the perfect fit Send us your resume and a cover letter telling us who you are and why you want to work at Sightline. Were always looking for new talent to add to our team.

Contact

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