Marketing Specialist Ad Creative & SEO Content
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Job Location:
Monthly Salary:
Posted on:
19 hours ago
Vacancies:
1 Vacancy
Job Summary
About Cloudcure
Cloudcure is a Canadian virtual healthcare platform focused on delivering accessible evidence-based medical care. We combine technology clinical expertise and patient-first experiences to improve health outcomes across Canada.
Were looking for a Marketing Specialist who can own ad creative development and SEO-driven content helping us increase acquisition engagement and conversion across paid and organic channels.
What You will Do
Ad Creative & Performance Marketing
- Develop high-performing ad creatives for Meta Google TikTok and other paid channels
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Write and iterate on ad copy headlines hooks and CTAs based on performance data
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Collaborate with growth and marketing teams to test messaging creatives and formats
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Refresh and optimize creative assets regularly to avoid fatigue and improve ROAS
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Translate healthcare concepts into clear compliant and compelling messaging
SEO Content & Website Optimization
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Write and optimize SEO-driven blog content landing pages and website copy
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Conduct keyword research and align content with search intent
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Improve on-page SEO (headings meta titles descriptions internal linking)
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Support content updates across core service pages and program pages
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Ensure content is accurate patient-friendly and aligned with healthcare standards
Cross-Functional Collaboration
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Work closely with product operations and clinical teams to ensure content accuracy
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Align ad creative with landing pages to improve conversion rates
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Support campaign launches with cohesive messaging across paid and organic channels
What Were Looking For
2-4 years of experience in digital marketing content marketing or growth marketing
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Strong experience writing ad copy that converts
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Solid understanding of SEO best practices and content optimization
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Comfortable working with healthcare or regulated industries (or willing to learn)
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Data-informed mindset: you understand how creative impacts performance
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Strong writing skills with the ability to adapt tone for different audiences
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Experience with tools like Google Search Console Ahrefs/SEMrush Meta Ads Manager or similar (nice to have)
Nice to Have
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Experience in healthcare wellness or telehealth
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Familiarity with CRO principles and landing page optimization
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Basic design sense (Canva Figma or creative briefing experience)
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Experience working in startups or fast-moving environments
Why Join Cloudcure
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Work on a product that directly improves patient access to care
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High ownership and real impact on growth
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Remote-first collaborative team
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Opportunity to shape marketing foundations as we scale
Key Skills
- Linkbuilding
- SEO Tools
- Keyword Research
- Google Analytics
- CSS
- Conversion Optimization
- HTML5
- SEM
- Google Search Console
- SEO
- Omniture
- Wordpress
