Digital Marketing Specialist

About TourRadar

TourRadar is a Series D venture-backed tech company redefining how people discover and book organized adventures - disrupting a $200 billion industry in the process. As the leading Organized Adventure Platform we empower operators to manage market and sell their multi-day tours directly to travelers (B2C) or through our global network of distribution partners (B2B2C).

Booking an organized tour has traditionally been a fragmented and time-consuming experience. Where will I stay What activities are included Are meals covered Can I trust the operator

TourRadar solves this by making the process seamless intuitive and centralized. Weve partnered with 2500 trusted operators to offer over 50000 adventures across 160 countries each with clear itineraries verified reviews and secure online booking. Since our founding in 2010 weve led the shift from offline to online launching the industrys first marketplace for multi-day 2021 we took it a step further with the introduction of our Organized Adventure Platform - connecting travelers operators travel agents and creators in one integrated tech ecosystem.

Were proudly global with a team representing over 30 nationalities and offices in Europe North America and Australia. At TourRadar were committed to building world-class products and experiences - and to the people behind them. As we continue to scale were on the lookout for talented individuals ready to help us shape the future of adventure travel.

Working at TourRadar isnt just a job. Its a true adventure one where you can change the way people experience the world through travel.

We are currently looking for a results-driven Digital Marketing Specialist (full-time) to join our Performance & TourRadar Marketing Solutions team reporting to the Head of Performance Marketing in this role youll play a key part in driving the success ofpaid social campaigns across Meta TikTok and YouTube with a strong focus on creative testing content strategy and performance optimization. Youll be supporting lead generation new customer acquisition and revenue growth while ensuring campaigns deliver efficient ROAS and scalable opportunities and also supporting the execution of impactful marketing campaigns with our external partners.

Intrigued Read more below!

What Your Adventure will look like:

• Assist in planning execution and optimization of paid social campaigns across Meta TikTok and YouTube ensuring budgets and KPIs are met
• Support creative testing and content strategy including leveraging AI tools for ad variations and optimization
• Apply bid strategy knowledge (e.g. Meta Advantage and automated bidding) to maximize efficiency and scale
• Drive campaigns focused on lead generation new customer acquisition and revenue delivery maintaining efficient ROAS
• Analyze performance data build reporting dashboards and present clear insights and recommendations
• Coordinate the end-to-end execution of partner marketing campaigns with external partners from initial planning through to launch monitoring and post-campaign reporting
• Manage projects and initiatives ensuring timelines deliverables and stakeholder alignment are achieved
• Collaborate closely with design product and analytics teams to deliver creative assets landing pages and tracking setups
• Stay up-to-date with platform innovations automation features and paid social trends

What youll need to bring to Your Adventure:

• 13 years of relevant experience in digital marketing with a focus on performance & paid social marketing
• Passion for digital marketing and eagerness to stay ahead of trends and tools
• Proficiency in Meta Ads Manager (including Advantage)
  • Nice to have: working knowledge of TikTok Ads Manager and YouTube/Google Ads
• Strong interest in creative testing content strategy and AI-driven creative optimization
• Experience delivering lead generation customer acquisition and revenue results while achieving efficient ROAS
• Demonstrated success in scaling at least one paid social channel effectively
• Strong analytical skills and data-driven approach with experience using Looker Studio or similar tools
• Solid understanding of performance KPIs (CPA ROAS CTR LTV) and conversion funnels
• Project management experience with the ability to coordinate multiple projects and stakeholders
• Excellent communication skills in English with confidence in presenting performance results
• A proactive performance-first mindset with curiosity for testing AI and scaling growth
• Good to have:
  • exposure to other performance channels such as paid display or paid search
  • Experience running app install or app engagement campaigns is a plus
  • Experience in agency settings or coordinating marketing partnerships is a plus

If you dont check every single box we still encourage you to apply as we value diversity and different perspectives!

What Youll Discover on Your Journey with Us:

Awesome Office
Located in the heart of the 1st District our headquarters offer a collaborative and fun atmosphere. Expect an open-plan office plenty of energy a few friendly pups from our barketing department spirited foosball matches and deluxe coffee machines to keep the team buzzing.

Flexibility Your Way
Enjoy the best of both worlds with our flexible model: we prioritize in-person collaboration through a strong office presence while also offering the freedom to work remotely at times - including up to one month each year from anywhere in the world.

Prioritizing Your Mental Health
We care about your well-being. Thats why weve partnered withOliva a leading mental health platform offering confidential access to coaching therapy and mental wellness resources: whenever you need them.

Growth & Development
Your career journey matters to us. Through our annualDevelopment and Reflection Talks (DaRT) we help you explore individual growth paths skill development and future our fast-growing environment cross-functional collaboration and learning are built into the everyday.

Sustainable & Supported Commuting
We fully cover yourWiener Linienannual pass or contribute toward yourKlimaticket plus a25 monthly home office allowanceto support your remote setup.

Diverse & Inclusive by Nature
With over 38 nationalities represented across our global offices TourRadar is a proudly international team. English is our primary working language but youll hear many more in the mix - whether youre in the office or dialing in from afar.

Team Connection & Culture
Team Events: From trivia nights and wine tastings to rock climbing and hiking our monthly team events (virtual and in-person) are designed to keep us connected curious and having fun.
TourRadar Culture: Help shape how we work through our internal communities focused on wellbeing growth and inclusivity. Your voice matters here.