Global Director, Marketing Technology (SMRT) Strategy & Solutions

TheDirector Marketing & Engagement Platforms Product Managementis a critical leadership role within the Customer Experience Product (CXP) organization at General Motors. This is a high-visibility role that supports the Global Marketing organization andwhoscapabilities areleveragedacross the enterprise in various capacities.

This role is instrumental in driving GMs transformation toward world-class data-driven and AI-enabled marketing capabilities. You will own the end-to-end product strategy roadmap and delivery for a comprehensive portfolio spanning web platform CRM and journey orchestration tools data and insights products and the critical integration between paid media and owned channels.

You will own the end-to-end product strategy roadmap and delivery for a comprehensive portfolio spanning web platform CRM and journey orchestration tools data and insights products and the critical integration between paid media and owned channels. Your scope also includes customer data platforms (CDP) and its integration to AdTech audienceselection and cross-platform capabilities.

The ideal candidate is a strategic thinker who can bridge the gap between various teams including but not limited to Engineering Brand Marketing Media Owner Experience Design ensuring the Marketing & Engagement Platforms meet the needs of various andlargely differentbusiness needs. This role requires a hands-on leader who is both fluent inthetechnologybut understands how toinfluenceatvarious levels of leadership.

Key Responsibilities

Strategic Leadership & Vision

• Unified Channel Strategy:Define the strategy for unifying Paid (Media/AdTech) and Owned (CRM/Email/App) channels. Ensure data and audiences flow seamlessly between systems to drive precision targeting and retargeting.

• Enterprise Roadmap:Translate business priorities from Brand CMOs Media Teams and Applied Sciences and other Product Teams into a cohesive multi-year roadmap thatbreaks down silos and builds toolsand platforms that have broad use across the enterprise.

• Modern Marketing Transformation:Lead the organizational shift toward a closed-loop ecosystem wheremarketing activityisoptimizedby first-partydatapredictive AI modelingand CRM insights.

Product Management Excellence

• Execution:Drive best-in-class product management practices including PRDs and solution requirements that address complex cross-channel customer journeys and unified experience delivery acrossweb CRM and media.

• Value Realization:Establish KPIs that measure not just delivery but the effectiveness of marketing efficiency customer engagement lift and return on investment (ROI) across both paid and owned channels.

• Discovery & Innovation:Champion continuous discovery rapid experimentation and iterative delivery approaches to ensure we are building the right solutions for our customers and marketers.Evaluate and pilot Generative AI capabilities to accelerate content velocity and campaign time-to-market.

Platform & Technology Strategy

• Designing a best-in-class ecosystem:Partner with Engineering and Data Science teams toarchitecta superior marketing technology landscape by integrating top-tier AdTech andMarTechsolutions. Ensure the stack supports high-fidelity data flow and real-time activation without compromising system performance or stability.

• AI & AutomationOpportunities:Lead the strategy for operationalizing platform-native AI (e.g. Adobe Sensei Salesforce Einstein) and Generative AI workflows to scale personalization without increasing operational headcount.

• Stack Architecture:Evolve GMs stack with deepexpertiseacross:

• Adobe Experience Cloud:AEMAEPAdobe Campaign Analytics TargetWebSDKand AI-driven content supply chain tools

• Salesforce Ecosystem:Marketing CloudSalesand Service Cloud

• AdTech Integration:LiveRamp Google Ads Data Hub and social listening/activation tools.

• Marketing Data & Identity:Lead the strategy for high-fidelity data products includingIdentity Resolution (ID Graph)andClean Roomsto enable safe collaboration with media partners.

Team & Engineering Leadership

• Engineering Partnership:Lead Technical Product Managers to build scalable integrations between media APIs and internal data lakes.

• Talent Development:Foster a culture that understands both the creative side of media and the technical side of audience data.

Qualifications

Required Experience

• 15 yearsof relevant professional experience with specific exposure toMarketing Technology Advertising Technology Content Management Asset Management enterprise-grade experience.

• Media & CRM Integration:Proventrack recordof connecting paid media campaigns with CRM/Lifecycle marketing including experience with audience suppression and retargeting strategies.

• Platform Mastery:Deep hands-on experience with Adobe Experience Cloud Salesforce Marketing Cloud and the broader AdTech ecosystem (DSPs DMPs Clean Rooms).

• AI Fluency:Experience implementing AI/ML capabilities within marketing workflows including predictive scoring lookalike modeling or generative content tools.

• Data Strategy:Expert knowledge in 1st party data strategy audience segmentation and privacy-safe media activation (Clean Rooms CCPA/GDPR).

Leadership Competencies

• Comfort with Ambiguity:Thrives in fast-changing environments; able to chart a path forward wherethelandscape shifts rapidly.

• Influence Without Authority:Navigates complex stakeholder dynamics (Media Agencies Brand Marketing Legal IT) to build consensus.

• Strategic Vision:Ability to see the big picture of the total customer journeyfrom anonymous ad impression to known customer loyalty.

Education

• Bachelors degree; MBA or advanced degree preferred.