Sr. Product Manager
Share
Job Location:
Monthly Salary:
Posted on:
23 hours ago
Vacancies:
1 Vacancy
Job Summary
JOB DESCRIPTION:
RESPONSIBILITIES:
Three Main Responsibilities:
40% - Develop marketing strategies & plans for the assigned brand to enhance brand equity increase market share and achieve brand business target
40% - Execute and deliver communication campaigns and marketing programs
20% - Accountable for regular brand operation works including brand demand forecast A&P spending management support/synergize with cross-function teams (ethical marketing CRM retail sales etc)
Major Responsibilities/Activities:
Marketing Strategies & Plans:
Develop annual marketing strategies and prepare marketing plans accordingly to support brand equity enhancement market share growth and overall business target achievement
Marketing Programs Implementation
Propose action plans and implement agreed plans including brand communication plan social & content marketing plans brand/campaign assets development consumer activation campaigns landing in consumer channels (eCommerce MT pharmacies etc.) Closely follow up the program result and continuously seek improvement. Evaluate the programs after completion and provide learning for next action
Brand Performance Tracking
Fully leverage available resources constantly monitor and report market trends competitor activities brand performance and brand health analysis to formulate/adjust brand plans
Brand Operations
Track and monitor brand A&P spending under agreed budget and ensure cost effectiveness & efficiency. Work with Demand Planning Commercial and Supply Chain teams for rolling forecast accuragcy. Collaborate with CRM Ethical Marketing Retail Sales teams to deliver brand sales target and seek synergy opportunities.
REQUIREMENTS:
Industry experiences:
- At least 8 years working experience in brand marketing in MNC. Experience in consumer healthcare food or nutrition industry is preferred. Experience in digital marketing is a plus.
Language Skills
- Good command of written and verbal English.
Computer Skills:
- Excellent Excel/PPT Skills Basic statistic knowledge is a plus.
Other Special requirement:
The general mindset needed for this position are:
- Work independently and creatively
- Strong entrepreneurship and ownership ownership
- Result driven
- Accountability
- Learning agility
- Team work
The base pay for this position is
N/AIn specific locations the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
ANI International Nutrition
LOCATION:
China > Shanghai : 388 W. Nanjing Road Ciros Plaza
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Not specified
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Not Applicable
Required Experience:
Senior IC
Key Skills
- Time Management
- Data Analytics
- Analytical
- Agile
- Requirement Gathering
- Strategic thinking
- Visio
- Communication
- Problem Solving
- Market Research
- UML
- Cross Functional Teams
About Company
WHO WE ARE CREATING LIFE-CHANGING TECHNOLOGY From removing the regular pain of fingersticks as people manage their diabetes to connecting patients to doctors with real-time information monitoring their hearts, from easing chronic pain and movement disorders to testing half the world’s ... View more
