Senior Specialist, Influencer & Social Media

Madison, OH - USA

Monthly Salary: $ 95000 - 110000

Posted on: 20 hours ago

Vacancies: 1 Vacancy

Job Summary

Sony Corporation of America located in New York NY is the U.S. headquarters of Sony Group Corporation based in Tokyo Japan. Sonys principal U.S. businesses include Sony Electronics Inc. Sony Interactive Entertainment LLC Sony Music Entertainment Sony Music Publishing and Sony Pictures Entertainment Inc. With some 900 million Sony devices in hands and homes worldwide today a vast array of Sony movies television shows and music and the PlayStation Network Sony creates and delivers more entertainment experiences to more people than anyone else on earth. To learn more: SUMMARY

Sony Corporation of America (SCA)is seeking a Senior Specialist Influencer&Social Mediato support the planning execution and optimization of social and influencer programs forthe @Sony brand channels. This role will help program and create social-first content support influencer activations from briefing through launch and implement testing scenarios while collecting and analyzing performance data. The Senior Specialist will collaborate closely with the SCA Brand Development team and cross-functional partners across a wide range of social and influencer initiatives.

This is a unique opportunity for a role that oversees multiple parts of the influencer and social landscape including end-to-end influencer activations hands-on management of social channels and the creation of original platform-native content. The ideal candidate is passionate about influencer marketing and social media thrives in a collaborative environment and is comfortable proactively pitchingnew ideas conducting influencer outreach andidentifyingnew opportunities to drive innovative results-focused growth across channels.

JOB RESPONSIBILITIES

Proactivelyidentifyand source new influencer talent that aligns with Sonys brand pillars including film television music anime gaming and technology.
Build and manage relationships withInfluencersandtheir representatives serving as a day-to-day point of contact throughout each activation.
Develop clear and compelling creative briefs for influencers outlining concepts deliverables timelines and platform requirements.
Act as a lead for day-to-day management of designated sub social channels on Instagram TikTok and YouTube including content planning publishing and performance optimization.
Partner closely with Legal Brand and internal stakeholders to route influencer concepts contracts and content throughapprovalworkflows.
Coordinate with Sony operating companies to align on cross-brand opportunities and ensure influencer activations support broader business and IP priorities.
Track influencer deliverables timelines and performance to ensure campaigns launch on time andmeetobjectives.
Report on influencer and social content performance to help inform future strategy and creative decisions.
Brainstorm concept and create social-first content from start to finish including ideation execution and post-launch optimization.
Collaborate with the content team to support programming calendars and ensure content aligns with channel strategy and posting cadence.
Assistin developing platform-specific content ideas that reflect current trends while staying true to Sonys brand voice.
Support day-to-day content execution across Sonys social channels including short-form video static posts and reactive content.
Be on the pulse of social conversation& findopportunities to make social media channels stand out.
Honesty trustworthiness and ethical conduct are material requirements for the responsibilities outlined above

QUALIFICATIONS FOR POSITION

Your qualifications and experience should include:

Minimum4yearsofdigital marketing social mediaandInfluencer marketingexperienceat a creative agency or in-house brand.
Bachelorsdegreeis.
Experience leading influencer outreach and pitching creative concepts while serving as a key point of communication with internal stakeholders influencer teams and external partners across various levels of the organization.
Working knowledge of social networktoolssuch asSprout Captiv8etc.
Working knowledge of Adobe Photoshopand Adobe Premiere.
Demonstrated ability to independently manage projects from brief to execution with minimal oversight.
Strong attention to detail particularly whenfinding &reviewing influencer content for brand alignment accuracy and approvals.
Comfortable working in fast-paced real-time environments and adapting quickly to changing priorities.
Deep understanding of internet culture trends and platform-specific behaviors across TikTok Instagram X YouTube Shorts and emerging platforms.
Ability to think creatively while alsoexecuting againstclear goals timelines and deliverables.
Experience working with multiple stakeholders and balancing feedback while keeping projects moving forward.
Strong experience in editorial writing.
Competent inunderstandingsocial media platforms understanding analytics and applying learnings.
Direct experience and understanding of the landscape of social media platforms and their respective communities.
Project management time management and organizational skills.
Expertise inMicrosoft Office Products including WordExceland PowerPoint.
Must excel at working in a collaborative environment across multiple teams including Digital Content Strategy Operations and CRM.
Knowledgeable of or curious to learn about the Sony brand and its group companies including PlayStation Sony Pictures Sony MusicSony Pictures TVCrunchyrollandSony Electronics.

In addition to competitive pay and benefits we offer an environment and culture that promotes Diversity Equity and Inclusion. We are committed to creating an inclusive employee experience for you to thrive as part of Sonys purpose to fill the world with emotion through the power of creativity and technology.

Benefits:

SCA offers benefits-eligible employees (generally regularemployees scheduled to work 20 or more hours a week) a comprehensive benefits program that offers coverage and support for employees and their familys physical emotional and financial well-being.

What we offer you:

Comprehensive medical prescription drug dental and vision coveragewith coverage for spouses/domestic partners and child dependents including access to a Health Savings Account (HSA) and Flexible Spending Account (FSA)
Employeeassistanceplanand comprehensive behavioral health benefits
Fertility benefits includingsurrogacyand adoptionassistanceprograms
Basic and supplemental life insurance for employees as well as supplemental life insurance coverage for their spouses/domestic partners and children
Voluntary benefits such as group legal identity theft protection accident and hospital indemnity insurance
Short-term & long-term disability plans
Paid parental and caregiver leave
401(k) Planwith pre-tax Roth and after-tax options andcompany matchwith immediate vesting
Educationassistanceand student loan programs

Other Programs:

Flexible Work Arrangements including remote and hybrid work schedules
Time off to include vacation paid holidays sick leave Summer Fridays (early release)and a winter break between Christmas and New Years Day (based on business needs)
Referral bonuses (subject to eligibility)
Matching gift program
A wide variety ofemployee business resource groups (EBRGs)
Special discountson Sony products offered exclusively to Sony employees
Employee stock purchase plan (Sony covers commissions and fees for your Sony stock purchases made through after-tax payroll deductions)
Annual incentive bonus

Theanticipatedannual base salary for this position is $95000 to $110000.In addition to the annual base salary this role has an annual bonus target of10%.Thisrange does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors which may include as applicable the qualifications of the individual applicant for the position years of relevant experience specific and unique skills level of education attained certifications or other professional licenses held and the location in which the applicant lives and/or from which they will be performing the job.

#LI-BC1

All qualified applicants will receive consideration for employment without regard to any basis protected by applicable federal state or local law ordinance or regulation.

Disability Accommodation for Applicants to Sony Corporation of America

Sony Corporation of America provides reasonable accommodation for qualified individuals with disabilities and disabled veterans in job application procedures. For reasonable accommodation requests please contact us by email at or by mail to: Sony Corporation of America Human Resources Department 25 Madison Avenue New York NY 10010. Please indicate the position you are applying for.

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Sony Corporation of America located in New York NY is the U.S. headquarters of Sony Group Corporation based in Tokyo Japan. Sonys principal U.S. businesses include Sony Electronics Inc. Sony Interactive Entertainment LLC Sony Music Entertainment Sony Music Publishing and Sony Pictures Entertainment ...