Performance Marketing Specialist
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Job Location:
Mexico City - Mexico
Monthly Salary:
Not Disclosed
Posted on:
13 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Description
Assists with campaign setup execution performance metrics and reporting. Runs reports analyzes performance data against KPIs and supports campaign optimizations based on data-driven decision-making . Collaborates with internal teams to ensure campaign accuracy and consistency. Gains exposure to marketing platforms and performance dashboards.
- Execute and optimize performance marketing campaigns (Paid Media Search Social Programmatic) focused on leads sales and ROI.
- Monitor analyze and report on key media and business KPIs: CPL CPA ROAS CTR CVR LTV funnel performance and cohorts.
- Manage and activate customer and lead databases for segmentation remarketing and personalized campaigns.
- Operate and support CRM platforms (Salesforce Adobe HubSpot or similar) for lead nurturing automation and performance measurement.
- Support growth marketing initiatives including A/B testing funnel optimization audience strategies and messaging experiments.
- Coordinate and oversee media and performance agencies ensuring deliverables SLAs and performance outcomes.
- Translate data and insights into clear actionable optimization recommendations.
- Support the development of dashboards and executive reports to enable data-driven decision-making.
- Dashboard creation
Required Experience
- 25 years of experience in digital marketing media performance or growth marketing roles in agile environments.
- Experience within retail CPG services or performance-driven environments (omnichannel exposure preferred).
- Hands-on experience managing always-on campaigns and continuous optimization cycles.
- Direct collaboration with media creative and data agencies.
Technical / Hard Skills
- Bachelors degree in Economics Actuarial Science or Industrial Engineering.
- Advanced English.
- Media platforms: Google Ads Meta Ads TikTok Ads DV360 (or similar).
- Digital analytics: Google Analytics Adobe Analytics (preferred).
- CRM and CDP platforms: Salesforce HubSpot Adobe Campaign or equivalent.
- Database management and audience segmentation for activation.
- Basic to intermediate SQL skills (data querying extraction and validation).
- Dashboards and reporting: Looker Power BI Tableau or advanced Excel.
- Strong understanding of funnels attribution models and performance KPIs.
- Model Attribution
- Databricks Integration
Work Properly.
Hybrid: This position requires to work 3 days on site 2 days at home remote on a full-time basis.
In case you need any reasonable adjustment to continue with your process let your recruiter know.
Remember to attach your CV when applying to this vacancy.
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need gm immigration sponsorship now or in the future. This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week or other frequency dictated by their manager. This job may be eligible for relocation benefits.About GM
Our vision is a world with Zero Crashes Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day individually and collectively to drive meaningful change through our words our deeds and our culture. Every day we want every employee to feel they belong to one General Motors team.
Non-Discrimination and Equal Employment Opportunities
General Motors is committed to being a workplace that is not only free of unlawful discrimination but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required where applicable to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more visit How we Hire.
Accommodations
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Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
GM is home to Chevrolet, Buick, GMC & Cadillac and has been leading the auto industry for over a century. See how we create a vehicle for every drive.
