Senior Copywriter Specialist

Range:

Job Description:

Senior Copywriter Specialist 12 months contract

We are ready to take this game to the next level and need someone passionate to support the development of copy for websites and applications including game pages tutorial videos owned digital advertising promotions and emails to support all key digital asset needs for OLG Digital Platforms in a manner that is relevant and appropriate for the target audience.

YOUR ROLE IN THE GAME

Reporting to the Sr Manager Digital Creative Content Production you will be empowered to:

Content Creation & Copywriting

• Develop copy for UI/UX userflows on web and apps for complex user journeys in a manner that reflects the requirements of the stakeholders while always putting the customer first.
• Write clear engaging and on-brand copy for all owned digital channels including promotions email campaigns social media blogs tutorials internal channels and video scripts.
• Collaborate with designers developers and marketers to create best practice deliverables
• Edit and proofread content for grammar clarity and consistency ensuring all copy is fresh relevant and on trend with OLGs ever evolving audience.
• Maintain and evolve content style guides and tone of voice documentation to support Digital Creative Content team along with the maintenance of OLG digital copy templates and team documentation to ensure that processes are up to date relevant and appropriate to execute for our collaborators.
• Assist in brainstorming planning and execution of digital marketing campaigns.
• Contribute to content calendars and vetting campaign briefs.
• Support SEO initiatives through keyword-rich content and metadata optimization using guidelines and best practices.
• Monitor content performance and provide insights to improve engagement and conversion.
• Adapt advertising copy into owned digital assets where required

Collaboration & Strategy

• Work closely with cross-functional teams including creative marketing and product to ensure content meets business objectives.
• Contribute ideas for new content formats and storytelling approaches.
• Develop and champion copy tone & style in a manner consistent with visual experiences to reinforce the brand positioning while prioritizing storytelling and connection.
• Interact with product and channel teams to understand business objectives for audience and to provide relevant copy to achieve KPI.
• Work closely with OLG French Language services to deliver on OLGs French language requirements.
• Collaborate with OLGs legal team to deliver clear rules and regulations to OLG customers to ensure all customer protection requirements are met.

WHAT YOU BRING TO THE GAME

Education & Experience:

• University degree in English Communications Advertising or related field
• Minimum 3 years of copywriting experience (agency design house in-house)

Relevant Skills:

• Demonstrated digital Creative writing skills
• Communication and interpersonal skills
• Demonstrated UIUX userflow skillset
• Conceptual analytical and problem-solving skills
• Complex stakeholder relationship management skills
• AI integration and automation experience a plus
• Demonstrated content strategy skillset
• Understanding of creative storytelling principles
  Understanding of writing styles and principles across various mediums

BENEFITS OF JOINING THE WINNING TEAM

• Group Benefits Plan: Eligible employees and dependents have access to comprehensive employer-paid group benefits coverage (permanent employees only).
• Public Service Pension Plan: Participation in a highly desirable defined benefit pension plan.
• Variable Pay Program: Participation in a performance-based incentive plan that recognizes organizational and individual achievements (permanent employees only).
• Paid Time-Off: Competitive paid time-off provisions to support work-life balance and well-being.
• Growth Focus: Become your best self with access to new opportunities and personalized support programs.
• Comprehensive Learning: 24/7 access to robust online learning programs.
• Equity diversity and inclusion: Core to OLGs culture empowering employees to bring their authentic selves and make a meaningful impact across Ontario.

To learn more about our organization and other opportunities visit our career site.

We look forward to hearing from you interested applicants please apply online by February 4 2026.

Please submit a portfolio of relevant work along with your resume.

#LI-Onsite

OLG is an equal opportunity employer. We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. Please contact Human Resources at if you require accommodation at any time throughout the hire process.

We welcome applicants from all backgrounds and experiences. If you bring relevant skills and a willingness to learn we encourage you to applyeven if you dont meet every listed qualification. We sincerely appreciate your interest; while we are unable to contact everyone those selected for the next steps will be notified.

We thank you for your interest in this opportunity; however only those individuals selected for an interview will be contacted.

Personal information is collected by the Ontario Lottery & Gaming Corporation (OLG) and/or its third party service provider(s) under the authority of the Ontario Lottery and Gaming Corporation Act 1999 SO 1999 c 12 Sch L and the Employment Standards Act 2000 S.O. 2000 c. 41 (as amended) and will be used for the purpose of determining qualifications for employment with OLG and for recruitment modernization initiatives. The information will be managed in accordance with all applicable laws OLGs Protection of Privacy Policy (the Policy) and related policies and procedures. For any questions about this collection please contact 800-70 Foster Drive Sault Ste. Marie ON P6A 6V2.