Head of Loyalty

Al Khobar - Saudi Arabia

Monthly Salary: SAR 32000 - 32000

Experience Required: 4-5years

Posted on: 4 hours ago

Vacancies: 1 Vacancy

Job Summary

Black & Grey HR is partnering with a well-established retail group in Saudi Arabia to recruit a results-driven Head of Loyalty to lead the design execution and optimization of customer loyalty and engagement strategies across the groups retail formats.

The Head of Loyalty will be responsible for building a best-in-class loyalty ecosystem that drives customer retention increases basket size and enhances lifetime value. This is a strategic leadership role combining data-driven decision-making with customer-centric innovation across digital and in-store channels.

Key Responsibilities:

- Develop and execute a comprehensive loyalty and CRM strategy aligned with business commercial and brand objectives.

- Design launch and continuously optimize loyalty programs including points tiers rewards partnerships and personalized offers.

- Drive customer retention frequency basket size and lifetime value through data-driven initiatives.

- Leverage customer data analytics and insights to segment customers and deliver targeted personalized campaigns.

- Own and track loyalty KPIs ROI and performance dashboards presenting insights and recommendations to senior leadership.

- Lead loyalty integration across digital platforms mobile apps e-commerce POS and in-store touchpoints.

- Collaborate with marketing merchandising pricing operations IT and finance teams to align loyalty initiatives.

- Identify negotiate and manage strategic partnerships with banks fintechs FMCG brands and external vendors.

- Oversee loyalty technology platforms CRM systems and third-party service providers.

- Build lead and mentor a high-performing loyalty and CRM team.

Requirements

- Bachelors degree in Marketing Business Analytics or a related field.

- 8 years of experience in loyalty CRM customer engagement or data-driven marketing preferably within retail FMCG or supermarket environments.

- Proven experience in designing and scaling successful loyalty programs in large multi-store operations.

- Strong analytical skills with hands-on experience using CRM platforms customer data and reporting tools.

- Excellent stakeholder management leadership and communication skills.

- Experience in the GCC or Middle East retail market is highly preferred.

Benefits

- Attractive Salary Benefits

Required Skills:

- Bachelors degree in Business Administration Marketing Retail Management or a related field. - Proven experience in retail buying preferably within the merchandise or pop culture industry. - Strong passion and knowledge of pop culture entertainment and merchandise trends. - Excellent negotiation and communication skills to build and maintain relationships with suppliers. - Analytical mindset with the ability to interpret sales data identify trends and make data-driven decisions. - Detail-oriented with strong organizational and time management skills to handle multiple tasks and prioritize effectively. - Proficiency in Microsoft Office Suite particularly Excel for data analysis and reporting. - Familiarity with inventory management systems and software is a plus. - Ability to work collaboratively in a team environment and contribute to a positive work culture.