MD Bvndle Reward Festival

• Define and evolve BRFs long-term vision positioning and growth direction.
  
• Lead the evolution from a single-market festival to a geographically distributed festival series across:
  

1. Nigeria (anchor market)
   
2. Ghana
   
3. South Africa
   
4. Namibia
   

• Ensure each market activation reflects local culture while maintaining global brand consistency.
  
• Lead annual creative direction: themes programming layout experiences and content.
  
• Position BRF as the definitive platform for customer appreciation youth culture and brand engagement in Africa.
  
• Build a compelling sponsorship architecture aligned with brand objectives and festival touchpoints.
  
• Personally lead high-level pitches to C-suite executives across FMCG telco banking tech entertainment retail aviation and government.
  
• Secure 100% festival funding through sponsorships partnerships and in-kind value.
  
• Oversee contract negotiation value delivery ROI measurement and long-term partner retention.
  
• Innovate new commercial assets: naming rights category exclusivity integration zones and year-round loyalty extensions.
  
• Lead the full planning cycle from concept to execution.
  
• Oversee production design vendor onboarding staging logistics safety ticketing architecture gamification and app integration.
  
• Establish budgets vendor management systems production timelines and contingency plans.
  
• Ensure exceptional guest experience across registration navigation booths lounges games sessions and concerts.
  
• Manage creative agencies production companies sound/light teams and all on-ground operators.
  
• Curate festival program across keynote speakers panels creators performers games and workshops.
  
• Secure headline acts thought leaders and entertainers aligned with festival themes.
  
• Manage talent relations contracts stage management scheduling and hospitality.
  
• Engage Lagos State the Ministry of Tourism security agencies safety regulators traffic authorities and cultural bodies.
  
• Build partnerships with airlines hotels hospitality partners and city tourism boards.
  
• Ensure compliance with local and federal regulations.
  
• Establish global-standard risk protocols for crowd control fire safety medical services security emergency response and incident reporting.
  
• Lead operational simulations drills audits and vendor compliance checks.
  
• Ensure festival safety meets best-in-class standards.
  
• Build a full festival budget with strict cost discipline.
  
• Ensure the festival stays within the approved budget while maximizing partner value.
  
• Oversee real-time financial tracking procurement revenue forecasting and post-event reconciliation.
  
• Work with marketing teams on festival storytelling publicity influencer strategy and media roll outs.
  
• Position BRF as a global cultural event that blends loyalty lifestyle and youth culture.
  
• Manage reputational risk crisis communication protocols and media relations.
  

Requirements

• Senior leadership experience in festivals live events entertainment culture or large-scale brand platforms.
  
• Proven ability to raise significant sponsorship revenue independently.
  
• Strong operational and financial management skills.
  
• Deep understanding of African youth culture lifestyle and consumer behavior.
  
• Experience managing complex multi-country projects.
  
• Excellent stakeholder management and negotiation skills.
  
• Entrepreneurial mindset with institutional thinking.
  

• Achieve 100% sponsor-funded festival budget.
  
• Minimum sponsorship value target set annually by the Festival Board.
  
• Personally sourced and closed sponsorship deals contributing to at least 40% of total sponsor revenue.
  
• Maintain a 90% sponsor renewal rate for top-tier partners.
  
• Deliver the festival within the approved budget.
  
• Reduce production cost per attendee year-on-year without compromising quality.
  
• Achieve attendance targets defined for BRF 2026 and ensure year-on-year audience growth.
  
• Increase digital engagement app interactions and loyalty-based participation metrics.
  
• Achieve a 90% attendee satisfaction score (survey-based).
  
• Smooth festival flow with minimal queue or delay escalations.
  
• Deliver production milestones on or early.
  
• Achieve full regulatory and compliance approval without incident.
  
• 95% partner benefit delivery accuracy.
  
• Positive partner NPS > 80 across tiers.
  
• Best-in-class production quality rating from the Festival Board.
  
• Build lead and motivate a multidisciplinary festival team and vendor ecosystem.
  
• Demonstrate strong cross-functional collaboration with the Bvndle executive team.
  

Benefits

• Competitive executive compensation.
  
• 3% commission on all sponsorship revenue personally originated negotiated and closed end-to-end without executive or board BD support.
  
• 5% equity stake in the Bvndle Rewards Festival entity vesting over three years subject to performance and continued service.
  
• Additional incentives are tied to multi-market expansion and revenue growth milestones.