National Sales Manager (FMCG)
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Job Location:
Monthly Salary:
Experience Required:
Posted on:
8 hours ago
Vacancies:
1 Vacancy
Job Summary
Location: Lagos Nigeria
Reports to: General Manager
About Company: Our client is a diversified business group with operations spanning multiple sectors. The company has built a strong reputation through continuous innovation strategic leadership and a commitment to delivering exceptional customer-focused solutions.
The company is seeking to hire a results-oriented National Sales Manager (NSM) who will be responsible for developing and executing the national sales strategy to drive revenue growth market penetration and profitability across all regions. The role provides strategic and operational leadership to regional and area sales teams ensuring effective route-to-market execution distributor management and achievement of sales targets in line with the companys commercial objectives under the direction of the General Manager Sales.
Key Responsibilities
Sales Strategy & Execution:
Develop and implement the national sales strategy aligned with overall business goals.
Translate annual business plans into clear sales targets KPIs and execution plans across regions.
Drive volume value and market share growth across all product categories.
Team Leadership & Performance Management:
Lead coach and manage Regional Sales Managers Area Sales Managers and field sales teams.
Set performance expectations conduct reviews and build a high-performance sales culture.
Identify capability gaps and oversee training and development initiatives.
Channel & Distributor Management:
Oversee distributor appointment performance compliance and profitability nationwide.
Strengthen route-to-market efficiency across general trade modern trade key accounts and wholesale channels.
Ensure effective coverage availability visibility and execution standards in all territories.
Customer & Trade Management:
Build and maintain strong relationships with key distributors wholesalers and strategic customers
Lead national trade negotiations pricing structures and promotional frameworks.
Ensure effective trade marketing execution in collaboration with the marketing team.
Forecasting Budgeting & Reporting:
Lead sales forecasting budgeting and demand planning processes.
Monitor sales performance analyze trends and provide timely management reports.
Manage sales budgets discounts and trade spends effectively.
Cross-Functional Collaboration:
Work closely with Marketing Supply Chain Finance and Operations to ensure seamless execution.
Provide market intelligence and competitive insights to support strategy.
Requirements
Qualifications & Experience:
Bachelors degree in Business Administration Marketing Economics or a related field.
MBA or relevant professional certification is an added advantage.
1015 years FMCG sales experience with at least 5 years in a senior leadership role.
Proven experience managing nationwide sales operations and large teams.
Skills & Competencies:
Strong strategic thinking and commercial acumen.
Excellent leadership coaching and people management skills.
Strong understanding of the Nigerian FMCG market.
Excellent negotiation analytical and decision-making abilities.
High integrity resilience and results orientation.
Key Performance Indicators (KPIs):
Achievement of national sales targets (volume value and market share).
Distributor performance and coverage efficiency.
Sales team productivity and capability development.
Trade spend effectiveness and budget control.
Forecast accuracy and stock availability.
Benefits
Compensation: Base Pay ranges BTW N600000 NMonthly other interesting benefits.
Company Industry
Higher Education / Education / Professional Training and Coaching / Education Administration Programs
Key Skills
- Business Development
- Key Decision Makers
- Customer Service
- Annual Sales
- Revenue Growth
- Sales Meetings
- Account Management
- Customer Base
- New Customers
- Territory
- Trade shows
- Sales Goals
- Sales Process
- Product Development
- New Clients
