Retail Business Development Manager (mfd)

Welcome to Warner Bros. Discovery the stuff dreams are made of.

Who We Are

When we say the stuff dreams are made of were not just referring to the world of wizards dragons and superheroes or even to the wonders of Planet Earth. Behind WBDs vast portfolio of iconic content and beloved brands are the storytellers bringing our characters to life the creators bringing them to your living rooms and the dreamers creating whats next

From brilliant creatives to technology trailblazers across the globe WBD offers career defining opportunities thoughtfully curated benefits and the tools to explore and grow into your best selves. Here you are supported here you are celebrated here you can thrive.

Your New Role

The role is a sales & business development role that includes developing selling and executing retail activation programs with retailers (retail buyers retail marketers licensing coordinators) with the aim of ensuring Warner Bros. licensees increase presence and sell through for Warner Bros. properties in Germany Austria and Switzerland.

The position acts as a bridge between commercial strategy licensee programms and in-store execution ensuring that category plans translate into impactful retail performance

Your Role Accountabilities

1. Retailer & Account Management

• Take full ownership of a defined portfolio of key retail accounts.
• Build strong multi-level relationships (buyers retail marketing digital licensing).
• Negotiate visibility and activation opportunities across physical and digital touchpoints (stores e-commerce flyers catalogues social media).
• Develop and implement Joint Business Plans (JBPs) to grow Warner Bros. properties across all relevant categories.
• Drive sell-through performance by ensuring best-in-class product placement and promotional execution.
• Plan and lead retail roadshows and activation programs for 365 and event-driven franchises.

2. Category Collaboration & Communication

• Act as the main interface between Category Management and Retail ensuring category strategies are fully executed at retail level.
• Translate category insights into actionable retail plans and provide structured feedback from the field to inform future assortments and strategies.
• Support Category Managers in defining channel-specific opportunities and product mixes.
• Facilitate smooth information flow between Retail Category Marketing and external licensees.

3. Cross-divisional Coordination

• Collaborate with internal and external stakeholders to create integrated retail activation campaigns.
• Engage key licensees to secure support funding and co-marketing for activations.
• Ensure consistent messaging and execution across Warner Bros. divisions and retail channels

4. Operational Excellence

• Monitor and report retail activation results providing data-driven insights and improvement recommendations.
• Manage and optimize the trade marketing budget to maximize ROI.
• Lead post-mortem analyses and translate learnings into future action plans.
• Provide strong local retail support for global key accounts

Skills and Experience Required

• At least 3-5 years of experience in Key Account Management / National Accounts Sales Management preferably in the FMCG Drugstore Retail Industry
• Excellent knowledge of the marketing mix and media trade marketing and sales promotions experiences.
• Very good knowledge of the local and European retail markets with a clear understanding of how entertainment characters works at retail
• Experiences within licensing industry an advantage
• Strong understanding of the retail environment in Germany Austria and Switzerland preferably within the FMCG category with a solid network attached to it.
• Strong planning ability to organize and analyze data and information when developing actionable recommendations.
• Excellent negotiation skills to being able to sell ideas and concepts to businesses e.g. retailers and licensees.
• Working experience within an international working environment.
• Excellent communicator and negotiator with the ability to influence people at all levels within organization
• Ability to work within a matrix organization and the flexibility to cope with changes
• Excellent presentation skills

Technical Competencies

• Very good MS Office skills

Language skills

• Excellent German in speaking reading and writing
• Excellent English in speaking reading and writing

Additional Information

On June 9 2025 Warner Bros. Discovery announced plans to separate into two publicly traded companies Warner Bros. and Discovery Global with an expected completion in mid-2026. For more details including leadership appointments and information on individual brands please visit our newsroom here. Although you will be hired by Warner Bros. Discovery upon the planned separation in 2026 your employment likely will transition to Warner Bros. or transition to Discovery Global. During this period of transformation youll have an exciting opportunity to lay the foundation at one of the worlds premier entertainment brands

How We Get Things Done

This last bit is probably the most important! Here at WBD our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

If youre a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process please visit our accessibility page for instructions to submit your request.