Digital Marketing Specialist

Truck Centers Inc. (TCI) is looking for a Digital Marketing Specialist to help grow our online presence strengthen brand awareness and drive real business results. This role is hands-on and strategy-driven perfect for someone who enjoys building digital plans creating content tracking performance and continuously improving whats working.

Youll be focused on digital content creation and planning posting and managing content across web and social channels monitoring online conversations and reporting on performance. Youll also play a key role in email marketing lead generation SEO/SEM and exploring how Generative AI/LLMs can support smarter marketing.

Schedule:

• This is a hybrid position Monday-Friday where work-from-home flexibility is provided 1-2 days a week once you are trained!

What youll do

• Build and execute digital marketing strategies that include SEO best practices paid search and organic content to support brand awareness and lead generation.
• Create and manage a unified content calendar across social and digital platforms aligned with TCI goals.
• Support key business areas with content and campaigns including heavy-duty truck service truck sales parts marketing and recruiting/employer brand.
• Partner with agency vendors and serve as the day-to-day liaison to produce and manage engaging SEO-friendly content across web social and advertising channels.
• Oversee and optimize TCIs website and Google Business Profiles to improve user experience visibility and local search performance.
• Track and analyze campaign performance across paid search social and digital platforms using tools like Google Analytics and Google Search Console; use insights to improve ROI.
• Monitor brand reputation and engagement across platforms identify trends and respond where appropriate to support customer satisfaction.
• Stay current on digital marketing trends AI tools/practices and emerging platforms to keep TCI ahead.

Qualifications :

What Were Looking For:

• Bachelors degree in marketing communications digital media or related field.
• 35 years of experience in digital marketing with proven expertise in creative content development planning content calendars email marketing SEO/SEM and social media management.
• Demonstrated ability to improve website visibility search rankings and conversion performance through organic and paid strategies.
• Strong understanding of Google Ads Google Analytics and SEO tools (e.g. SEMrush Moz Ahrefs).
• Creative thinker with strong storytelling skills and exceptional written and verbal communication.
• Proficiency with Microsoft Office Suite Adobe Creative Suite and digital marketing/social listening tools (i.e. HubSpot Meltwater and CRM systems)
• Basic knowledge of HTML and web content management systems (CMS) a plus.
• Strong organizational skills attention to detail project management experience and ability to juggle a variety of projects and deadlines simultaneously.
• Collaborative adaptable and proactive with a continuous improvement mindset.
• PR or digital marketing agency experience preferred.
• Valid drivers license with ability to meet insurance requirements
• Must be willing to participate in a pre-employment background check and drug screen

What We Offer:

Pay Range: $63703 - $95555 per year 

• 401(k) with company match
• Health insurance with 3 plan options to choose from Vision Insurance and Dental Insurance
• Paid time off including paid volunteer time
• Disability insurance
• FSA and HSA options
• Company paid Life and AD&D insurance
• Maternity leave
• Employee assistance program
• Wellness program
• Company paid uniforms

Additional Information :

Truck Centers Inc. is an equal opportunity employer (EOE).  All qualified applicants will receive consideration for employment without regards to race color religion sex national origin disability or protected veteran status.

We believe in the Hire to Retire philosophy and invest in individuals that we believe will be valuable assets to TCI and our customers for years to come. Thus we want to help you live well through personal and professional growth plus a multitude of benefits. 

Remote Work :

No

Employment Type :

Full-time