At Bose Corporation we believe sound is the most powerful force on earth and for over 60 years we have been a company built on innovation excellence and independence. Privately owned fiercely customer-focused and driven by our values we continue to lead industries and transform lives through sound.
Today Bose Corporation is entering an exciting new era. Across multiple global Business Units and Global Functions we are shaping the future of audio technology automotive luxury and premium experiences. We invite you to join us in this transformation.
The VP of Creative provides the passion vision and leadership behind our storytelling. They will manage the creative center of excellence for The Bose Corporation with a focus on our consumer brands; Bose (consumer brand) and newly acquired luxury brands; McIntosh and Sonus Faber. This person is responsible for elevating our communications and serving as a creative beacon for acquiring talent. They will work with partners to determine how Bose should be represented through design content advertising and experiences. They are responsible overseeing the creative department including the creative production and studio teams and managing outside creative agencies as well pushing the development of compelling storytelling distinctive communications & digital content experiences; continuing the transition to a brand that acts as a more evergreen content publisher.
Primary Responsibilities:
Build launch and grow the Bose Corporation Creative Center of Excellence to service Bose Premium Consumer Brand McIntosh Sonus Faber Bose Corporate and an overall eye to internal communications
Invent and inspire creative outputs that are tied to an overall strategic framework
Partner with Marketing Strategy Media Ecommerce Resellers to develop effective creative across all channels online and offline
Ensure consistency in our brand identity editorial voice visual expressions
Evolve enhance and enforce brand identity and expression across all channels
Present creative concepts in persuasive articulate and compelling ways
Embrace and apply consumer insights to communications and be able to clearly articulate creative rationale
Overseeing the product imagery and content for site apps and partners
Providing creative direction to partners sponsors and influencers on content creation
Elevate the standards workflows processes and skillsets to optimize the creative teams outputs.
Manage resource planning budget and allocation
Review and interpret creative briefs and guide the creative work product
Understand goals business requirements constraints and be able to work within project parameters
Ensure a consistent and cohesive approach across online and offline creative
Establish a strong creative environment and culture that allows you to Recruit exceptional creative talent
Manage the career development of creative resources and be a motivating and inspiring force in the company that gets the best performance out of people.
Be the voice of the customer and a champion for world-class creative experiences.
Managing external agents like photographers printers freelancers web developers etc. and coordinating them according to the work of art directors copywriters and other post-production workers
Can understand global nuance and challenges and consider and work with local teams on how to apply the brand id and tone of voice to global markets
Education & Experiences:
Bachelors degree in Design Advertising Marketing Communications or a related field.
20 years of creative experience with a proven track record of leading large-scale creative initiatives for global consumer brands.
5 years in senior creative leadership roles including managing multidisciplinary teams (creative production studio).
Experience building and scaling creative centers of excellence or similar organizational structures.
Demonstrated success in brand storytelling and premium consumer marketing.
Strong background in digital content strategy integrated campaigns and omnichannel creative execution.
Global experience with an understanding of cultural nuances and regional market adaptation.
Expertise in managing agency relationships and external creative partners.
Proven ability to recruit develop and inspire top creative talent.
Familiarity with emerging trends technologies and cultural movements impacting brand expression.
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At Bose youre inspired to be and do your best and are rewarded for your unique talents! Our compensation is thoughtfully tailored to your skills experience education and location and goes beyond base salary. The hiring range for this position in the primary work location of New York New York is: $254400-$ hiring range for other Bose work locations may vary. In addition to competitive base pay we offer rewards including bonus programs comprehensive health and welfare benefits a 401(k) plan plus exclusive perks designed to support your wellbeing and a generous employee discount where you can immerse yourself in our products and experiences. We are a proudly independent companydriven by purpose guided by our values and united by a belief in the power of sound. As the world leader in audio experiences were creating whats nextpushing boundaries and delivering transformative sound experiences for people everywhere. Join us and make your next career move a mic-drop. Lets Make Waves.Bose is an equal opportunity employer. We evaluate qualified applicants without regard to race color religion sex sexual orientation gender identity genetic information national origin age disability veteran status or any other legally protected characteristics. The EEOCs Know Your Rights: Workplace discrimination is illegal Poster is available here: Bose is committed to providing reasonable accommodations to individuals with disabilities. If you require reasonable accommodation in completing this application interviewing completing any pre-employment testing or otherwise participating in the employee selection process please direct your inquiries to Please include Application Accommodation Request in the subject of the email.
Our goal is to create an atmosphere where every candidate feels supported and empowered in the interviewing process. Diversity and inclusion are integral to our success and we believe that providing reasonable accommodation is not only a legal obligation but also a fundamental aspect of our commitment to being an employer of choice. We recognize that individuals may have different needs and requirements based on their abilities and we provide reasonable accommodations to ensure ideal conditions are met during the application process.
Required Experience:
Exec