Senior Strategist Content Marketing

This role is based in our 240 Blackfriars office

Informa TechTarget Studio operating within the Brand and Content Group is seeking a Senior Strategist to deliver best-in-class content marketing strategies for some of the worlds largest B2B and B2C brands across financial services healthcare technology and lifestyle industries.

Were looking for a strategic thinker and cross-functional collaborator with strong digital marketing skills who is well-versed in research methods. Youll be entrepreneurial in spirit and passionate about elevating the content marketing industry bringing fresh perspectives to conversations about contents role in brand and demand strategies ROI distribution and creativity.

The ideal candidate is resourceful adaptable and thrives in fast-paced environments. Youll possess strong client intuition and work collaboratively with internal and client teams to develop high-performing creative strategies that provide clear roadmaps for ongoing content marketing success.

What Youll Do

Drive Growth Through Strategic Thinking

• Participate in new business and presales discussions with prospective clients
• Help define strategic needs and articulate value alongside business development and senior team members
• Identify opportunities to deepen client relationships and support business development initiatives

Lead Client Engagement

• Act as key point of contact for day-to-day client interactions on strategic projects
• Support cross-functional teams in delivering strategic solutions aligned with client goals and timelines
• Develop and maintain strong working relationships with mid-level client stakeholders

Solve Complex Challenges

• Proactively identify operational and marketing challenges within projects
• Contribute to developing scalable practical solutions in collaboration with peers and senior stakeholders
• Apply established content strategy frameworks and measurement models across projects

Shape Industry Thinking

• Contribute to thought leadership by supporting development of presentations internal strategy resources and client-facing materials
• Support planning and facilitation of strategic workshops and internal alignment sessions
• Contribute to continuous refinement of internal strategic practices

Foster Team Excellence

• Actively participate in team development by learning from senior strategists
• Share knowledge with peers and contribute to a culture of strategic growth and excellence
• Support commercial growth through contributions to proposals presentations and strategic insights

Qualifications :

Education & Experience

• Bachelors degree in marketing business or related field preferred
• 7 years experience in senior strategy roles within digital marketing media or agency environments
• Strong knowledge of local and regional market dynamics within EMEA including cultural nuance channel preferences and buyer behavior
• Proven experience in B2B content marketing with understanding of complex buyer journeys stakeholder mapping and value-based messaging
• Demonstrated leadership in high-stakes strategy work for enterprise-level B2B and B2C clients
• Familiarity with technology sector or related industries preferred

Technical Excellence

• Deep commercial acumen with record of growing client portfolios
• Ability to design and conduct research (qualitative and quantitative)
• Advanced expertise in leveraging insights and analytics
• Sophisticated understanding of audience segmentation and content customization
• Advanced proficiency with analytics research and insight tools (Sparktoro Screaming Frog SEMrush Google Analytics BuzzSumo)
• Mastery in Keynote/PowerPoint; familiarity with modern workflow platforms and team enablement systems

Personal Qualities

• Highly motivated by business growth and results
• Respected for integrity and ability to influence senior leadership
• Exceptional prioritization and organizational skills in dynamic environments
• Inspirational leader and supportive coach with collaborative approach
• Proactively challenges briefs delivering strategic solutions that surprise and delight
• Cultivates idea-sharing cross-team collaboration and ongoing professional development
• Demonstrates resilience and adaptability in overcoming barriers

Communication Skills

• Outstanding written and verbal communication including public speaking and executive presence
• Adept at building lasting relationships with senior business leaders and decision-makers
• Highly skilled at leading and facilitating high-stakes meetings and presentations

Additional Information :

We believe that great things happen when people connect face-to-face. Thats why we work in-person with each other or with customers and partners three days a week or more. When youre not spending time together in one of our offices or other workplaces like at an Informa event you get the flexibility and support to work from home or remotely.

TechTarget Inc. doing business as Informa TechTarget including its subsidiaries is an equal opportunity employer and complies with all applicable federal state and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees applicants or any other covered persons because of race colour sex (including pregnancy) age national origin or ancestry ethnicity religion creed sexual orientation gender identity or expression status as a veteran and basis of disability or any other federal state or local protected class. This policy applies to all terms and conditions of employment including but not limited to hiring training promotion discipline compensation benefits and termination of employment. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and or in the advertised position please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence.

Informa TechTarget complies with the Americans with Disabilities Act (ADA) as amended by the ADA Amendments Act and all applicable federal state or local law.

Our benefits include:

• Great community: a welcoming culture with in-person and online social events our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When its time for the next step we encourage and support internal job moves
• Time out: 25 days annual leave rising to 27 days after two years plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance mental health first aiders a healthy living subsidy access to health apps and more
• Recognition for great work with global awards and kudos programmes
• As an international company the chance to collaborate with teams around the world

Remote Work :

No

Employment Type :

Full-time