Email Content Development and Performance Lead-Commercial & Investment Bank

The Email CoE is a matrixed organization responsible for the strategy development and execution of global email campaigns for the Commercial & Investment Bank (CIB) which includes Global Banking Markets Payments Sales and Research Securities Services and Digital and Platform Services. You will own the end-to-end process for content strategy development and performance reporting for the Email CoE while managing a team of content creators to ensure the delivery of compelling client-centric communications that drive engagement retention and acquisition.

As an Email Content Development and Performance Lead within Commercial & Investment Bank (CIB) you will collaborate with cross-functional partnersincluding Analytics Insights Martech Product and Regional Marketingto ensure content is aligned with business goals regulatory requirements and industry best practices. You will elevate the work with your strategic mindset strong leadership skills and keen editorial eye.

Job Responsibilities

• Lead the development and execution of a comprehensive content strategy for the email channel within CIB Integrated Marketing covering marketing servicing nurture flows and acquisition campaigns.
• Manage and mentor a team responsible for content creation editorial planning and performance reporting.
• Oversee the creation of high-quality personalized content that aligns with business objectives and enhances the client experience.
• Develop and optimize reporting frameworks to measure content effectiveness campaign performance and business impact.
• Partner with cross-functional teams to ensure content meets legal regulatory and brand standards.
• Drive continuous improvement by leveraging data industry trends and competitive insights to inform content and reporting strategies.
• Present performance insights and recommendations to senior leadership influencing decision-making and strategic direction.
• Foster a collaborative high-performing team culture focused on innovation accountability and results.

Required Qualifications Capabilities and Skills

• 7 years of experience in content development marketing communications or a related field.
• Proven track record of developing and executing content strategies that drive measurable business results.
• Excellent written and verbal communication skills with the ability to translate complex information into clear client-friendly language.
• Strong experience in reporting analytics and performance measurement for marketing campaigns.
• Ability to lead mentor and develop high-performing teams.
• Deep understanding of digital marketing channels personalization and audience segmentation.
• Experience working in a fast-paced matrixed environment with multiple stakeholders.
• Proficiency with Adobe Workfront analytics platforms and Microsoft Office Suite.

Preferred Qualifications Capabilities and Skills

• Experience in a managerial role.
• Bachelors degree required; advanced degree preferred.
• Experience with marketing automation and content optimization tools (e.g. Marketo Movable Ink Persado).