Paid Media Specialist – (VideoTVSEM)
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Posted on:
15 hours ago
Vacancies:
1 Vacancy
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Job Summary
Description
Paid Media Specialist (Video/TV/SEM)
Location: On-Site Tampa FL
Compensation: $80000 $145000 (based on experience) full benefits
Company: Elite Insurance Partners (EIP)
About Elite Insurance Partners (EIP)
Elite Insurance Partners (EIP) is a nationally recognized insurance brokerage and marketing organization consistently ranked among the Top Workplaces in the U.S. Headquartered in Tampa Florida we help families nationwide protect their health wealth and future through Medicare life insurance and financial solutions. Our marketing team is a core driver of company revenue operating in a fast-paced performance-focused environment with significant ad spend and real accountability.
Position Overview
We are seeking a Paid Media Specialist with strong video advertising and media buying experience to help scale and manage our paid media efforts. This role is heavily focused on video advertising across YouTube CTV/OTT and paid search. This is a hands-on high-impact role where campaign performance directly affects company revenue.
The ideal candidate is experienced confident and comfortable owning large budgets and optimization decisions. This is an on-site role working closely with marketing leadership analytics and creative teams.
Key Responsibilities
Key Responsibilities
Plan execute and optimize large-scale video advertising campaigns across Connected TV (CTV) OTT Programmatic Video YouTube etc.
Manage and support paid campaigns across Google Ads Microsoft Ads Meta and TikTok.
Own campaign performance end-to-end including pacing spend efficiency ROI and optimization decisions
Analyze video creative performance audience targeting and placements to drive continuous improvement
Collaborate with creative teams to guide video messaging testing and iteration
Monitor campaign performance daily and make confident independent optimization decisions
Assist with attribution conversion tracking reporting and performance insights for leadership
Own campaign performance end-to-end including pacing spend efficiency ROI and optimization decisions
Analyze video creative performance audience targeting and placements to drive continuous improvement
Collaborate with creative teams to guide video messaging testing and iteration
Monitor campaign performance daily and make confident independent optimization decisions
Assist with attribution conversion tracking reporting and performance insights for leadership
Qualifications
3 years of hands-on experience in paid media with a strong emphasis on video advertising
Direct experience managing CTV OTT Programmatic Video and YouTube ad campaigns
3 years of hands-on experience in paid media with a strong emphasis on video advertising
Direct experience managing CTV OTT Programmatic Video and YouTube ad campaigns
Experience managing paid media across Google Ads Meta TikTok and Microsoft Ads
Proven experience managing monthly video ad budgets in the tens of thousands or higher
Strong understanding of video KPIs attribution models and optimization strategies
Experience working in fast-paced performance-driven environments
Ability to take ownership of high-impact decisions independently
Preferred Qualifications
Background in direct-response or lead generation marketing
Experience in insurance healthcare or other regulated industries (a plus)
Bachelors degree in Marketing Communications or related field preferred
What We Offer
Competitive compensation based on experience
On-site role at our modern Tampa headquarters
401(k) with 3.5% company match after one year
Generous paid time off and paid holidays
Comprehensive medical dental vision life and disability insurance
On-site gym massage chair lounge and chef-prepared café meals
Collaborative high-performance culture with room for growth
Proven experience managing monthly video ad budgets in the tens of thousands or higher
Strong understanding of video KPIs attribution models and optimization strategies
Experience working in fast-paced performance-driven environments
Ability to take ownership of high-impact decisions independently
Preferred Qualifications
Background in direct-response or lead generation marketing
Experience in insurance healthcare or other regulated industries (a plus)
Bachelors degree in Marketing Communications or related field preferred
What We Offer
Competitive compensation based on experience
On-site role at our modern Tampa headquarters
401(k) with 3.5% company match after one year
Generous paid time off and paid holidays
Comprehensive medical dental vision life and disability insurance
On-site gym massage chair lounge and chef-prepared café meals
Collaborative high-performance culture with room for growth
Required Experience:
IC
Key Skills
- Quality Assurance
- Client Relation
- Target Audience
- Media Planning
- Trend Analysis
- Market Research
- Email Campaigns
- Social Channels
- Campaign Management
- Client Service
- Current Events
- News Stories
- Powerpoint
- Data Analysis
- Analytics
About Company
Team EIP's Philosophy Education and transparency are crucial elements when it comes to selecting health care coverage. At Elite Insurance Partners, we treat our employees and clients like family. Learn More OFFICE HOURS
