Financial Controller

About Simply Green

Simply Green is a fast-growing B2B ecommerce wholesaler operating across Europe. Approximately 90% of our revenue is generated through our website with the majority of orders paid before shipment. This creates a finance environment that is high-volume system-driven and process-led rather than manual or invoice-heavy.

The business is currently at a scale-up stage with revenue in the midteens and a clear growth trajectory towards 30m. This stage of growth brings increasing complexity across systems processes reporting and commercial decision-making and requires a finance function that is robust accurate and forward-looking.

Looking ahead Simply Green will transition into a group structure in 2026 with multiple entities operating under a single group umbrella. From 2027 onward there is a clear ambition to pursue strategic acquisitions further increasing the scope and importance of this role.

As the business has scaled we are evolving our finance function. We are replacing our Finance Administrator role with a hands-on Financial Controller who will take full ownership of our financial operations P&L and Balance Sheet integrity and all supporting finance processes.

External accountants support Simply Green with statutory year-end closing VAT returns corporate tax filings and strategic tax advice. All day-to-day finance ownership sits with this role.

The Role

The Financial Controller will be the most senior finance role within Simply Green and will be responsible for ensuring that the companys financial records are accurate well-controlled and fit for a growing ecommerce business.

This is a hands-on role. While systems and automation play a key part in our finance setup this position requires someone who is comfortable owning the detail understanding the underlying data flows and ensuring everything is booked correctly.

Reporting line:

• Line manager: COO
• Close working relationship with the CEO
• No CFO role at present

Tasks

Financial Ownership

• Own the day-to-day accuracy and integrity of the Profit & Loss and Balance Sheet.
• Ensure all transactions are booked correctly consistently and to the correct accounts entities classes and segments.
• Own and control inter-company billing recharges and allocations ensuring balances reconcile and are consistently applied across group entities.
• Maintain continuous Balance Sheet control through structured reconciliations.

Month-End & Management Reporting

• Prepare monthly management accounts (P&L Balance Sheet cash position).
• Deliver variance analysis and clear commentary against budget and prior periods.
• Act as the internal finance owner providing clean complete data to external accountants for statutory close.

Transactional Finance & Controls

• Oversee and manage:
• Customer credits and adjustments
• Vendor bills and payments
• Bank and payment service provider (PSP) reconciliations
• Use NetSuite and tools such as Zone to automate matching of payments and vendor bills while retaining full control and oversight.
• Design document and maintain internal controls suitable for a high-volume ecommerce environment.

Systems & Process Ownership

• Own finance processes within NetSuite (experience preferred but not essential).
• Ensure finance workflows are scalable documented and resilient.
• Work closely with Operations Ecommerce and Commercial teams to ensure clean and accurate data flows from order creation through to the general ledger.

Commercial & Profitability Analysis

• Analyse and report on:
• Product-level profitability
• Vendor margins
• Customer and channel profitability
• Support forecasting cash-flow planning and scenario analysis.
• Provide financial insight that actively supports commercial and operational decision-making.

External Stakeholder Management

• Act as the primary internal contact for external accountants and auditors.
• Ensure information provided externally is accurate timely and well-structured.

Finance Policies & Business Professionalisation

• Support the ongoing professionalisation of company-wide financial policies and benefits.

Future Team Growth

This is currently a stand-alone Financial Controller role with no direct reports.

As Simply Green continues to scale there may be scope to add a junior finance or finance operations role focused on exception handling reporting support and analysis. The Financial Controller is expected to remain hands-on and central to the finance function.

Requirements

Essential

• Minimum 5 years experience in a Financial Controller or Senior Accountant role.
• Strong understanding of the full accounting cycle and Balance Sheet control.
• Experience working in high-volume transactional or ecommerce-style businesses.
• Strong Excel skills and confidence working with financial systems.
• Fluent in English (Dutch language skills preferred).

Preferred

• Experience with NetSuite.
• Experience working with external accountants for statutory and tax matters.
• Background in ecommerce wholesale or scale-up in a scale-up environment ideally in a business growing from approximately 15m to 30m in revenue with increasing operational and reporting complexity.

Personal Attributes

• Highly accountable and detail-oriented.
• Comfortable owning the full finance function.
• Process-driven but commercially pragmatic.
• Confident working closely with senior leadership.
• Able to operate independently without a large finance team.

Benefits

• gross per year depending on experience.
• Annual bonus of up to 10% of base salary.
• 8% holiday allowance paid monthly.
• 20 days annual leave plus Dutch public holidays.
• Additional 1 day of annual leave per year of service up to a maximum of 5 extra days.
• Travel allowance in line with the Dutch tax-free maximum (0.23 per km).
• Company laptop and appropriate work-from-home setup (if required).
• Hybrid working model: a mix of on-site work in Almere and remote role is intended for candidates based in the Netherlands.

This role is ideal for a hands-on Financial Controller who wants genuine ownership visibility and influence in a growing ecommerce business. You will play a central role in strengthening Simply Greens financial foundations and supporting its next phase of growth including a move to a group structure and future acquisitions. If you are comfortable operating independently enjoy building robust finance processes and want to be part of a scale-up where your work materially shapes the business we would be pleased to hear from you.