Product Marketing Manager
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Job Location:
Frisco, TX - USA
Monthly Salary:
Not Disclosed
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
Remote US-based position. Candidates must already live in the United States. #LI-Remote
Must be authorized to work in the US
No visa sponsorship.We are unable to sponsor or take over sponsorship of an employment Visa (H1-B Student visa or OPT visa) at this time.
About Lexipol
At Lexipol our mission is to create safer communities and empower the individuals on the front lines with market-leading content and technology. Our top-notch team works closely with law enforcement fire EMS corrections and local government professionals to tailor our solutions to better address todays challenges and keep the first responders coming home safely at the end of each shift.
Working at Lexipol means making a difference day in and day out.
About the Role
The Product Marketing Manager plays a critical role in driving customer activation adoption and expansion from inside the product experience.You will partner closely with Solutions Management Sales Enablement Customer Experience and Marketing to design in-product campaigns lifecycle messaging and engagement experiences that help users discover value adopt new features and expand their relationship with Lexipol.
This role also contributes to product positioning and go-to-market (GTM) planning for new launches ensuring messaging is consistent and customer-centric across the full lifecycle.The ideal candidate is analytical creative and deeply customer-focused someone who thrives at the intersection of product strategy and growth marketing.
Areas of Focus:
In-Product Marketing & Product-Led Growth (50%)
We are a talented passionate and mission-driven Marketing team focused on impact and innovation. We value collaboration creativity and results.
Lexipol is a fully remote team that takes our work seriously but not ourselveswe emphasize intentional relationship-building and collaboration to maintain a strong connected culture.
Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
Duties listed are not intended to be exhaustive or exclusive; other duties may be assigned. Management retains the discretion to add to or change the duties of the position at any time.
Compensation and Benefits
Lexipol offers a competitive base salary monthly quarterly or annual incentive and a comprehensive benefits package including 401(k) with Company match and a flexible paid time off plan.
The base salary compensation range starts at $95000 plus an annual performance-based bonus.
About Lexipol
Lexipol is the leader in advancing total readiness for public safety agencies helping leaders reduce risk ease administrative burdens and strengthen community trust. Trusted by more than 12000 agencies nationwide Lexipol delivers a unified platform that integrates policy training wellness and reporting to simplify operations and support data-informed decisions. By equipping leaders and teams with the tools insights and support they need Lexipol makes readiness possibletoday and for whatever comes next. Learn more at .
Lexipol Is an Equal Opportunity Employer (EOE)
Lexipol LLC provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race color religion gender national origin age sex pregnancy disability sexual orientation gender identity or expression veteran status genetic information or any other non-job-related characteristic. Lexipol complies with applicable federal state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including hiring placement promotion termination layoff recall transfers leave of absence compensation and training.#LI-KD1
Must be authorized to work in the US
No visa sponsorship.We are unable to sponsor or take over sponsorship of an employment Visa (H1-B Student visa or OPT visa) at this time.
About Lexipol
At Lexipol our mission is to create safer communities and empower the individuals on the front lines with market-leading content and technology. Our top-notch team works closely with law enforcement fire EMS corrections and local government professionals to tailor our solutions to better address todays challenges and keep the first responders coming home safely at the end of each shift.
Working at Lexipol means making a difference day in and day out.
About the Role
The Product Marketing Manager plays a critical role in driving customer activation adoption and expansion from inside the product experience.You will partner closely with Solutions Management Sales Enablement Customer Experience and Marketing to design in-product campaigns lifecycle messaging and engagement experiences that help users discover value adopt new features and expand their relationship with Lexipol.
This role also contributes to product positioning and go-to-market (GTM) planning for new launches ensuring messaging is consistent and customer-centric across the full lifecycle.The ideal candidate is analytical creative and deeply customer-focused someone who thrives at the intersection of product strategy and growth marketing.
Areas of Focus:
In-Product Marketing & Product-Led Growth (50%)
- Develop and execute in-product campaigns (e.g. tooltips modals guides notifications banners) to drive awareness adoption upsell and cross-sell.
- Use product analytics tools to identify friction points and opportunities for in-app engagement and lifecycle improvements.
- Design messaging and experiences that enhance the user journey without disrupting workflow.
- Create and manage A/B experiments to optimize activation and retention.
- Support the Director of Product Marketing in developing GTM plans for new products and major feature releases.
- Partner with Solutions CX Sales Enablement and Marketing teams to coordinate launch messaging across in-product surfaces email and other lifecycle channels.
- Contribute to launch briefs positioning updates and post-launch optimization plans.
- Ensure in-product communication aligns with GTM assets and external messaging.
- Work closely with Solutions Management to align on in-product priorities and build transparency so cross-functional teams maintain awareness of active tests experiments and in-product initiatives.
- Analyze and share insights experiment results and best practices.
- Partner with Data Services and RevOps to connect product engagement to business outcomes (pipeline retention expansion).
- Refine GTM playbooks templates and best practices to ensure consistency efficiency and repeatable success across all product lines.
- 5 years of experience in B2B SaaS product marketing.
- Demonstrated success driving cross-sell and feature adoption through in-product messaging systems (e.g. Pendo Appcues Intercom).
- Proficiency in product analytics tools (e.g. Pendo Amplitude Mixpanel GA4) and experimentation frameworks.
- Experience collaborating with cross-functional teams including product engineering and customer experience.
- Strong analytical skills and experience making data-informed decisions.
- Excellent written and verbal communication skills with the ability to turn insights into compelling narratives.
- Familiarity with PLG frameworks Product-led growth (is a GTM strategy) and customer lifecycle mapping.
- Understanding of packaging or segmentation strategies.
- Experience in GovTech public safety or mission-driven SaaS markets.
- Higher cross-sell and upsell conversion through targeted in-app messaging.
- Increased feature adoption activation and retention driven by in-product campaigns.
- Consistent and aligned product storytelling across the user journey.
- Clear ROI reporting connecting in-product marketing to pipeline and revenue impact.
- Join a mission-driven company shaping the future of public safety technology.
- Drive meaningful measurable business impact through data-led experimentation.
- Collaborate across product sales customer experience and marketing to drive innovation and growth.
- Contribute to a team that values impact curiosity and continuous improvement.
We are a talented passionate and mission-driven Marketing team focused on impact and innovation. We value collaboration creativity and results.
Lexipol is a fully remote team that takes our work seriously but not ourselveswe emphasize intentional relationship-building and collaboration to maintain a strong connected culture.
Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
Duties listed are not intended to be exhaustive or exclusive; other duties may be assigned. Management retains the discretion to add to or change the duties of the position at any time.
Compensation and Benefits
Lexipol offers a competitive base salary monthly quarterly or annual incentive and a comprehensive benefits package including 401(k) with Company match and a flexible paid time off plan.
The base salary compensation range starts at $95000 plus an annual performance-based bonus.
About Lexipol
Lexipol is the leader in advancing total readiness for public safety agencies helping leaders reduce risk ease administrative burdens and strengthen community trust. Trusted by more than 12000 agencies nationwide Lexipol delivers a unified platform that integrates policy training wellness and reporting to simplify operations and support data-informed decisions. By equipping leaders and teams with the tools insights and support they need Lexipol makes readiness possibletoday and for whatever comes next. Learn more at .
Lexipol Is an Equal Opportunity Employer (EOE)
Lexipol LLC provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race color religion gender national origin age sex pregnancy disability sexual orientation gender identity or expression veteran status genetic information or any other non-job-related characteristic. Lexipol complies with applicable federal state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including hiring placement promotion termination layoff recall transfers leave of absence compensation and training.#LI-KD1
Required Experience:
Manager
Key Skills
- Conveyancing Paralegal
- Fireworks
- Logistics
- Clinical
- Avionics
About Company
Mitigate risk and ensure safety with Lexipol's policy management, compliance solutions, and training and wellness resources. Our tailored solutions make us a trusted source in various public industries.
