Marketing Strategy Partner, Oncology Breast Cancer

At Roche you can show up as yourself embraced for the unique qualities you bring. Our culture encourages personal expression open dialogue and genuine connections where you are valued accepted and respected for who you are allowing you to thrive both personally and professionally. This is how we aim to prevent stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche where every voice matters.

The Position

As a core member of the Marketing Strategy & Innovation (MSI) Chapter you will drive commercial excellence by architecting exceptional customer experiences and accelerating product commercialization. You are responsible for identifying market opportunities driving in-field effectiveness (IFE) and mobilizing cross-functional resourcesincluding local Squads commercial excellence function and the APAC networkto achieve impactful business outcomes. This role combines strategic foresight with operational agility overseeing performance analytics portfolio management business planning & digital strategies. By embracing a growth mindset and a networked way of working you will lead digital transformation initiatives and manage distribution models to enhance the overall customer experience and advance Roches vision.

The Mission

The mission of the Marketing Strategy & Innovation (MSI) Chapter is to be at the forefront of commercial excellence through the architecture of exceptional customer experiences. Harnessing data into insights for both Roche and stakeholders and being the expert in integrating the omnichannel approach to provide the right contents through the best channels and timely to drive exceptional commercial results and optimal customer engagement.

All Roche Hong Kong & Macau employees are to lead by example in a networked way of working. This is where solutions are sourced from the global network first to avoid duplications and to achieve better patient outcomes faster

All Roche Hong Kong & Macau employees are to lead by example in accelerating the digital maturity of Roche internally and in the external healthcare environment aligned with the long term Roche vision of Personalized Healthcare

Role Overview

This role is primarily accountable for managing and accelerating the commercialization of products in his/her assigned portfolio by identifying gaps and opportunities in a timely manner by mobilizing relevant areas of the organization (including the local disease area team (Squad) and the APAC disease area network (DAN) to help achieve business outcomes.

Major Accountabilities

Have a strong understanding of the local market dynamics in order to provide timely commercial insights based on performance/market analysis by channel brand and other business critical channels

Develop localized business scenarios and strategic action plans by leveraging insights from APAC and global teams ensuring seamless local execution through a customer-centric lens

Foster key stakeholder relationships in collaboration with the local Primary Point of Contact (PPOC) to gain clear market insights and ensure open dialogue and engagement with key internal and external stakeholders in order to achieve business outcomes

Develop and implement local pricing strategies in collaboration with Patient Access & Public Affairs (PAPA) Team

Develop and implement local forecast model for assigned portfolio including analysis of customer demand trends for optimal inventory management

Manage customer service / distribution model including remove roadblocks addressing escalated customer requests and collaborating with supply chain team and distributor in order to address imminent customer needs as well as proactively improve overall customer experience

All Roche employees are expected to effectively contribute to cross-functional collaboration and coordination and comply with all laws regulations policies & procedures that govern our business

This position profile serves only to give a broad outline of the duties required and will be renewed and amended at periodic intervals in the consultation with the incumbent

Mindset & Behaviours

Embrace the Roche Values of Integrity Courage & Passion as well as demonstrate Roche Leadership Commitments & Core Competencies including:

Ability to learn and unlearn quickly take risks and experiment and contribute to the learning cycle by sharing knowledge with others (growth mindset)

Boldly act on key decisions and opportunities and boldly stop or say no to any activity that is not adding value

Be innovative and drive digital transformation across the organization and industry to bring value and impact to the healthcare ecosystem

Think from an enterprise perspective beyond boundaries and borders to bring the best possible outcomes to both the local health environment and more broadly across Roche globally

Embrace agile ways of working to facilitate the transformation journey and achieve our North Star

Self-management and self-direction is critical to success

Experience & Qualifications

5 years of commercial business analytics and/or finance experience in the pharmaceutical industry is an asset

Experience with product portfolio forecast strategic & execution planning

Excellent commercial acumen strategic thinking and broad understanding of Roches present portfolio

Detail-minded with strong analytical skills and ability to manage a high level of complexity

Experience with agile ways of working is an asset

Excellent communication (for internal and external) and networking skills

Fluent in both English and Cantonese is mandatory

University degree in finance business or marketing is preferred

Experience in oncology is preferred but not a must

Who we are

A healthier future drives us to innovate. Together more than 100000 employees across the globe are dedicated to advance science ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities foster creativity and keep our ambitions high so we can deliver life-changing healthcare solutions that make a global impact.

Lets build a healthier future together.

Roche is an Equal Opportunity Employer.