Vice President, Head of Enterprise Marketing

Join Axon and be a Force for Good.

At Axon were on a mission to Protect Life. Were explorers pursuing societys most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products we work better together. We connect with candor and care seeking out diverse perspectives from our customers communities and each other.

Life at Axon is fast-paced challenging and meaningful. Here youll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.

Your Impact

Axon is redefining safety for businesses operating in high-stakes mission-critical environments. Our Enterprise business spans industries where reliability trust and operational excellence matter every single dayand marketing plays a direct role in revenue adoption and credibility.

Were looking for a VP Head of Enterprise Marketing who is equal parts strategic leader and hands-on operator. This is a true player-coach role: you will set the vision lead a team and personally roll up your sleeves to build execute and optimize enterprise demand programs.

You will own enterprise pipeline impact end-to-endtranslating Axons mission and differentiated technology into clear compelling value for C-suite and senior leaders across Retail Healthcare Logistics Critical Infrastructure Data Centers Rail and Major Venues. Success in this role is measured in qualified pipeline revenue influence and market credibility not just activity.

Reporting to the SVP of Marketing youll partner tightly with Enterprise Sales Product and Corporate Marketing to ensure enterprise marketing is tightly aligned to revenue goals and GTM priorities. This is a high-visibility role with direct influence on growth and it requires someone who thrives in executionnot just oversight.

What Youll Do

Location:This role is eligible to be based out of Axons US hubs located in Phoenix Boston or New York City and follows a hybrid schedule. We rely on in-person collaboration and ask that team members work onsite Tuesdays through Fridays with the flexibility to work remotely on Mondays unless there is an approved workplace accommodation. We believe that connection fuels innovation and our in-office culture is designed to foster meaningful teamwork mentorship and shared success.
Reports to: Senior Vice President Marketing
Direct Reports: 4

Lead and Execute Global Enterprise Demand Generation (Player-Coach)

• Define and drive Axons global enterprise demand generation strategyand personally lead execution of priority initiatives especially for up-market and strategic accounts.
• Deliver high-quality sales-ready leads by tightly aligning targeting messaging and scoring with Enterprise Salesprioritizing relevance and deal velocity over raw volume.
• Own the full lifecycle marketing motion from awareness through closed-won ensuring tight alignment with enterprise sales motions.
• Build launch and optimize multi-channel campaigns (ABM digital content events) with a relentless focus on pipeline creation and conversion.
• Use data testing and iteration to continuously improve targeting messaging and performance.

Build and Lead a High-Impact Enterprise Marketing Team

• Lead a small but powerful team of enterprise marketers while setting a clear expectation that leaders lead by doing.
• Coach develop and challenge the team to deliver measurable business outcomesnot just marketing outputs.
• Create scalable repeatable programs while staying deeply involved in execution where it matters most.

Drive Enterprise GTM Alignment and Market Credibility

• Partner closely with Enterprise Sales and Product teams to ensure marketing directly supports revenue goals and reflects real customer needs.
• Translate complex products and use cases into sharp enterprise messaging positioning and proof points.
• Elevate Axons presence and credibility in the enterprise market through targeted storytelling thought leadership and customer success narratives.

Make Data the Decision Engine

• Own enterprise marketing KPIs dashboards and performance reviewsholding yourself and the team accountable to results.
• Regularly review results with cross-functional partners and adjust quickly based on whats working (and whats not).
• Continuously refine lead quality using performance data feedback from sales and closed-won analysis to improve conversion rates and pipeline efficiency.

What You Bring

• 8 years of leadership experience in marketing and communications with specialized expertise in integrated marketing and transformation at high-growth companies.
• Proven experience driving pipeline and revenue impact not just brand or awareness.
• Demonstrated success as a player-coachcomfortable leading teams while staying deeply involved in execution.
• Strong background in enterprise or up-market marketing ABM and integrated GTM motions.
• Experience supporting U.S.-based growth with expansion into international markets.
• Deep comfort working cross-functionally with Sales Product and Marketing leadership.
• Highly data-driven with the ability to turn insights into action.
• Startup or scale-up experience a plus.
• Alignment with Axons values especially Own It and Be Obsessedthis role demands accountability and intensity.

Benefits that Benefit You

• Competitive salary and 401k with employer match
• Discretionary paid time off
• Paid parental leave for all
• Medical Dental Vision plans
• Fitness Programs
• Emotional & Mental Wellness support
• Learning & Development programs
• And yes we have snacks in our offices

Benefits listed herein may vary depending on the nature of your employment and the location where you work

Dont meet every single requirement Thats ok. At Axon we Aim Far. We think big with a long-term view because we want to reinvent the world to be a safer better place. We are also committed to building diverse teams that reflect the communities we serve.

Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If youre excited about this role and our mission to Protect Life but your experience doesnt align perfectly with every qualification listed here we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Important Notes

The above job description is not intended as nor should it be construed as exhaustive of all duties responsibilities skills efforts or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.

Some roles may also require legal eligibility to work in a firearms environment.

We collect personal information from applicants to evaluate candidates for employment. You may request access deletion or exercise other CCPA rights ator via ourAxon Privacy Web Form. For more information please see the Your California Privacy Rights section of ourApplicant and Candidate Privacy Notice.

Axons mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axons impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental health and safety regulations policies and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.

We are an equal opportunity employer that promotes justice advances equity values diversity and fosters inclusion. Were committed to hiring the best talent regardless of race creed color ancestry religion sex (including pregnancy) national origin sexual orientation age citizenship status marital status disability gender identity genetic information veteran status or any other characteristic protected by applicable laws regulations and ordinances and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process please email Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.