Consumer Growth Marketing Associate
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Job Location:
New York City, NY - USA
Monthly Salary:
$ 65000 - 85000
Posted on:
9 hours ago
Vacancies:
1 Vacancy
Job Summary
Via is using technology to transform transportation around the world. From changing a single persons daily commute to reducing humanitys collective environmental footprint weve got huge goals.
Via is changing the way the world moves and as a Consumer Growth Marketing Associate youll design programs and campaigns and outreach strategies for riders of Vias transportation services across the United States and beyond! This position will oversee a variety of strategic marketing tactics from paid social and out of home to lifecycle communications and everything in between. Youll have the opportunity to shape and lead marketing initiatives from ideation to execution and measurement in a way that meaningfully contributes to improving transportation outcomes for our partners and the communities they serve and driving Vias growth.
What Youll Do:
- Connect the dots between teams programs research and data to understand and anticipate our customers needs
- Craft marketing strategy and communications for key transit partners (cities counties transit agencies).
- Develop full lifecycle marketing programs based on quantitative and qualitative market research customer segments and key use cases.
- Collaborate across internal and partner teams to launch execute monitor and optimize marketing programs.
- Build programs for local communities and scale them to similar markets.
- Consistently identify and test new rider growth initiatives that can supplement our existing strategies.
- Conduct rigorous analysis to identify areas of opportunity and improvement across the entire rider lifecycle (e.g. signup conversion funnel early engagement retention).
- Create replicable processes and playbooks to drive efficiency.
- Develop and maintain reports and dashboards that track key metrics.
- Communicate strategies insights and progress to internal and external stakeholders.
Who You Are:
- Minimum of 0-2 years experience.
- Exceptional written and interpersonal communication skills.
- Detail-oriented and highly organized.
- Responsive and customer-oriented.
- Experience with executing cross-functional projects and programs.
- Passionate about growth marketing and excited by the opportunity to help Via acquire and connect with riders in a broad range of deployments.
- Analytical and data-oriented turning data into insight.
- Creative resourceful and pragmatic.
- Motivated by having ownership autonomy and measurable impact.
- Willing to get into the weeds having a no-task-too-small attitude.
Compensation and Benefits:
- Final salary will be determined by the candidates experience knowledge and skills. Salary reflected does not include equity or variable pay where applicable.
- Salary Range: $65000$85000
- We are proud to offer a generous and comprehensive benefits package including free medical plans and 401K matching.
Were Via and we build technology that changes the way the world moves. Were driven by a simple mission: to create modern and efficient public transportation systems that provide far greater access to jobs healthcare and education. With our best in class suite of products we make transit thrive.
Our teams of world-class engineers data-scientists product managers operations specialists marketers transit experts and more bring cutting-edge AI-powered software and innovative technology-enabled operations to our partners across the globe. Founded in 2012 Via builds solutions to digitize automate and enable data-driven decision making for entire transportation networks; fixed-route buses microtransit paratransit school buses autonomous vehicles and more.
If youre excited to be at the forefront of modernizing the future of transportation are up for solving tough problems and willing to become/already are a transit nerd we are the place for you. Even if your past experience doesnt align perfectly with every qualification in the job description for this role we encourage you to apply. You may be just the right candidate for this or other opportunities.
Ready to join the ride
Via is an equal opportunity employer.
Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- MailChimp
- Business Management
- Constant Contact
- HubSpot
- Responsys
- Email Marketing
- Adobe Photoshop
- Social Media Management
- Copywriting
- Adobe Indesign
About Company
We’re Via, and we build technology that changes the way the world moves. Our guiding principle is simple: we know that the future of transportation is safe, dynamic, shared public mobility — the kind that reduces carbon emissions across congested cities, complements existing transit i ... View more
