Head of Marketing
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Job Location:
New York City, NY - USA
Monthly Salary:
$ 200 - 300
Posted on:
4 hours ago
Vacancies:
1 Vacancy
Job Summary
Head of Marketing
Craft the Story of How Ethereum Wins Institutional Adoption
Location: NYC based candidates are the preference but theyre open to US remote for exceptional candidates.
Compensation: $200K - $300K
We are building the critical infrastructure required to bring the real world to Ethereum. Our mission is to provide the rails for Wall Street to operate on-chain moving the global financial system into the 21st century.
We are seeking a visionary Head of Marketing to own our narrative and bridge the gap between two distinct worlds: the high-stakes environment of institutional finance and the frontier of Web3. Reporting directly to the CEO you will be responsible for the brands evolution as we prepare to reveal a series of groundbreaking products in 2026. This is a role for a storyteller who understands that for us to win Ethereum must winand you will be the one articulating that victory to the world.
Requirements
We need a proactive autonomous operator who can navigate complex technical landscapes and high-level executive boardrooms with equal ease.
- The Experience: 10 years of experience across marketing brand and GTM strategy. You have previously served as the most senior marketing owner for a company or a major product line and have a track record of leading high-stakes launches.
- The Bridge: Deep domain expertise in both Institutional Finance (credit markets settlement pain points) and Web3/Ethereum (ZK-proofs tokenization and DeFi).
- The Storyteller: Exceptional writing and editorial skills. You can translate complex technical and financial concepts into compelling whitepapers executive thought leadership and viral social content.
- The Executor: A roll-up-your-sleeves leader who moves quickly without sacrificing quality. You obsess over copy design systems that scale and have an expert-level grasp of public channels (specifically X/Twitter and LinkedIn).
- The Aesthete: A strong eye for design and visual identity capable of balancing crypto techno-futurism with the conservative trustworthy branding required by institutional capital.
- The Strategist: Ability to synthesize inputs from product BD and executive sessions into cohesive marketing strategies.
Requirements
- Narrative & Strategy: Craft and lead the elevation of our parent brand while managing distinct sub-brand strategies for our upcoming 2026 product suite.
- Content Engine: Own the social presence and content marketing machine overseeing everything from short-form social engagement to long-form educational content and external writer management.
- Go-to-Market (GTM): Orchestrate high-impact launches for stealth initiatives including the creation of institutional sales collateral and infrastructure positioning for Web3 developers.
- Ecosystem Engagement: Oversee our presence at high-impact industry events host community dinners and maintain strong relationships within the Ethereum community to rally support for institutional adoption.
- Web & Messaging: Own the website and ensure messaging effectively balances the needs of diverse stakeholders from credit market agents to crypto-native technologists.
Benefits
- Impact: A front-row seat to Ethereum history and the opportunity to build the brand voice of a company transforming global financial markets.
- Autonomy: Report directly to the CEO with the power to define the marketing roadmap for 2026 and beyond.
- High-Performance Culture: Work with a top-tier team in a flexible remote-first environment with deep ties to foundational Ethereum institutions.
- Compensation: Competitive base salary plus an equity package.
Perks:
- Comprehensive Medical Dental and Vision healthcare.
- 401(k) plan.
- Unlimited PTO.
- $1500 home office setup stipend.
Due to the high volume of applications we anticipate we regret that we are unable to provide individual feedback to all you do not hear back from us within 4 weeks of your application please assume that you have not been successful on this occasion. We genuinely appreciate your interest and wish you the best in your job search.
Commitment to Equality and Accessibility:
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Required Experience:
Director
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Customer Acquisition
- Multichannel Marketing
- Affiliate Marketing
- Team Management
- Public Speaking
- Lead Generation
