Ecommerce & Marketing Performance Analyst

Job Title: GCC - Ecommerce & Marketing Performance Analyst

Location: Pune India

Working hours: 2 days / week on CET timezone

Join Our Team

Are you a data enthusiast known for transforming complex and imperfect data into actionable business strategies Are you a natural problem-solver who thrives on navigating data ambiguity and building a foundation for clear reliable reporting

We invite you to become an integral part of the Performance and Insights Team within our Ecommerce & Marketing department. As our Performance Analyst youll be a key partner in advancing our data-driven decision-making. You will help mature our marketing and ecommerce initiatives by tackling complex data challenges head-on and shaping the future of our analytics capabilities.

Your Role: A mix of customer ecommerce & marketing analytics to drive a better customer experience

In this role you will play a crucial part in driving business growth by leveraging data analytics and business insights for the Ecommerce & Marketing department.

• Your expertise will be instrumental in interpreting customer data and analyzing ecommerce activity.

• Utilize your proficiency in SQL R or Python to dissect validate and synthesize complex customer e-commerce and marketing data even when it is incomplete or housed in disparate systems.

• You will analyze large and diverse datasets to identify trends customer behavior patterns and areas for performance improvement.

• Provide actionable data-driven insights and recommendations while clearly communicating any assumptions or limitations based on data quality.

• Your work will directly influence customer behavior optimizing their journey across our platforms.

• Independently create detailed analysis for stakeholders highlighting key insights trends and performance metrics.

• Proactively communicate and collaborate with your America and Belgium stakeholders adapting to different time zones and communication styles.

Who You Are: A resilient analyst with critical skills and solid business acumen

• Masters degree in applied economics statistics analytics or a related field.

• At least 5 years of experience in a similar role proving your analytical and strategic capabilities.

• Strong proficiency in SQL Python and Google BigQuery.

• Familiarity with BI systems like Tableau Looker or Qlikview.

• Good knowledge of Ecommerce and Marketing analytics tools and tactics such as Mixpanel Google Analytics event tracking etc..

• A resilient and persistent problem-solver; you view data integrity issues gaps or inconsistencies not as blockers but as challenges to be investigated and solved.

• Highly proactive a critical thinker and an excellent communicator who thrives both independently and in a team setting.

• Possess a high degree of intellectual curiosity and patience with a thorough approach to data validation and analysis.

• Proficient in articulating complex technical concepts in a manner that is accessible to both experts and business-oriented individuals.

• You thrive in dynamic environments and have experience working effectively in a globally distributed team demonstrating a strong autonomous work ethic.

Key Responsibilities

Result Area 1 - Advanced analytical expertise and Data insight generation

• Data Sourcing: Independently investigate and integrate e-commerce and marketing data from multiple sources such as web analytics ecom search and existing data sources.

• Analysis Preparation: clean transform and structure data for complex analysis ensuring it aligns with business objectives.

• Data Validation: Proactively identify troubleshoot and document data quality issues working to validate data accuracy and reliability before analysis and reporting.

• Data Analysis: Employ advanced skills in statistical languages (SQL and/or R/Python) to analyze customer e-commerce and marketing data identifying trends and insights. Perform deep analytics for Ecommerce & Marketing activities.

• Translating Insights: Translate complex data into actionable insights clearly outlining assumptions and confidence levels to steer on improvements across omnichannel activities.

• Reporting: Independently create own reports and slide decks for meetings with stakeholders.

Result Area 2 - Input for e-commerce and marketing performance improvement

• Customer Insights: Conduct in-depth analysis to understand feature usage purchasing patterns and overall engagement with ecommerce platforms and marketing initiatives.

• Optimization: Provide actionable data-driven recommendations and collaborate with stakeholders to implement test and refine strategies.

• Process Improvement: Proactively identify improvement areas or opportunities not only in e-commerce and marketing but also in underlying data capture processes.

Result Area 3 - KPI Development and performance monitoring

• Manage and refine KPI and/or Balanced Scorecard frameworks for tracking omnichannel initiative performance.

• Proactively monitor key performance metrics for e-commerce platforms marketing campaigns and customer engagement.

• Regularly develop KPI trends insights and risks for leadership.

Result Area 4 - Contribute to Data-Driven culture

• Contribute to the continuous improvement of data analysis processes and documentation.

• Train the business in the use of self-service of existing dashboards and respond to questions of the users in the business.

• Regularly share best practices and insights with the team.

Result Area 5 - Cross-Departmental Communication and Collaboration

• Engage in cross-team collaborations ensuring alignment of strategic and tactical plans with data insights.

• Translate customer data from various departments into cohesive and relevant customer insights towards teams and stakeholders.

• Maintain clear and proactive communication with America and Belgium stakeholders providing regular updates on progress challenges and results.
  

WHATS IN IT FOR YOU

• A family atmosphere people-centric culture where your emotional and physical well-being matters.

• A company of great colleagues with a global mindset where you feel welcomed from day one.

• A competitive salary medical insurance for family retirement benefits Healthy work life balance

• Internal career opportunities professional development including access to LinkedIn Learning and many in-house/external training courses

• Job security working for a global company with strong presence & commitment in India.

PEOPLE ARE AT OUR HEART

• TVH is a global business with a family atmosphere where people are at the center. We value clarity mutual respect kindness and open communication. Our people are down-to-earth easy to work and engage with. We welcome differences and celebrate new ideas.

ABOUT TVH

• TVH is a parts specialist for quality parts and accessories for material handling industrial vehicles and construction and agricultural equipment. Working at TVH is opting for a company that excels as an international market leader and is well-known for its unstoppable craving for innovation.