About the role:
Were looking for a CRM Manager who can contribute to the CRM function from strategy and planning to hands-on execution and automation. This is a highly cross-functional hands-on role suited to someone who enjoys both thinking big and building and executing day-to-day CRM campaigns.
While automation is a key part of this role success will come from a broader skill set: campaign planning content execution data management testing and continuous optimization across the customer lifecycle.
You will be part of the CRM team and report directly to the Head of CRM working closely with cross-functional stakeholders to deliver impactful customer journeys and best CRM practices.
Whats in it for you:
Flat company structure with minimal bureaucracy
Great office environment and fun colleagues
Open ground to express ideas and strategies
Opportunity to impact KPIs and overall revenue numbers
What youll do:
Plan build and execute CRM campaigns both automated and one-off
Design and maintain automated journeys that support and optimize every stage of the customer lifecycle
Create campaign plans and calendars aligned with business and marketing goals
Build segments manage lists and ensure accurate customer data and tagging
Analyze performance and report on key CRM KPIs
Run A/B tests and continuously optimize content timing and journeys
Maintain CRM best practices and documentation
Analyze competitors activities and market trends to identify opportunities and challenges
Collaborate with the product teams to ensure smooth workflow
Other duties relating directly or indirectly to the above duties
What we expect from you:
Relevant experience in CRM lifecycle and retention
Strong hands-on experience with CRM automations and workflows
Experience in the area of online gaming casino and/or sportsbook industry
Understanding of cryptocurrencies and related user flows
Proven ability to build complex segmented logic-based customer journeys
Strong analytical mindset with experience using CRM reporting and dashboards
Comfortable working cross-functionally with technical and non-technical teams
What we offer:
No bureaucracy start-up environment
Competitive salary
Flexible working hours
Hybrid work we have a brand new office in Ülemiste City
A diverse and inclusive workplace
Sports compensation via Stebby (If based in Estonia)
28 calendar days of annual leave
Complimentary company merchandise
Gepard Media is a dynamic company established in 2019 by a passionate group of blockchain and gaming enthusiasts. Our rapidly expanding team comprises over 73 industry experts, and we operate from our headquarters in Tallinn, Estonia, with team members spread across the globe, working ... View more