Marketing Strategy Lead- Home Lending
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Job Location:
Monthly Salary:
Posted on:
19 hours ago
Vacancies:
1 Vacancy
Job Summary
In this pivotal role you will architect and execute transformative marketing strategies that resonate with future homebuyers. You will leverage advanced data analytics consumer insights and competitive intelligence to deeply understand the unique needs behaviors and aspirations of these customers. Your work will empower them with the knowledge confidence and resources to navigate the homebuying journeyfrom initial research affordability and saving to finding a home and making it a reality.
As a Marketing Strategy Lead within Home Lending you will harness the power of social media and digital platforms to reach and engage the starter and next-gen audience where they live learn and connect. Youll aid in the development of compelling educational content and value propositions for social channels as well as emerging platforms ensuring our messaging is authentic accessible and actionable. Youll identify and collaborate with influential voicescontent creators financial educators and lifestyle influencerswho inspire trust and drive engagement for this segment.
Job Responsibilities:
- Design and execute comprehensive marketing strategies tailored to starter and next-gen customers aligning with Chase Home Lendings vision and brand voice.
- Harness competitive intelligence market trends and consumer analytics to inform and evolve your strategy.
- Create and enhance educational content that demystifies the homebuying process.
- Partner with cross-functional teams to deliver seamless end-to-end customer experiences and ensure alignment with business objectives.
- Set the strategic agenda for the segment identifying key value propositions influencers and optimal content delivery channels.
- Translate insights into actionable plans that drive growth engagement and customer satisfaction.
Required Qualifications Capabilities and Skills:
- 5 years of experience in marketing strategy transformation and leadership within dynamic environments.
- Exceptional analytical skills with a talent for structuring complex problems and creating actionable solutions.
- Ability to rapidly understand new business models products and customer needs with a keen awareness of market dynamics and competitive landscapes.
- Self-starter with a track record of setting ambitious goals taking initiative and delivering outstanding results.
- Outstanding written and verbal communication skills with the ability to engage and inspire senior leadership and cross-functional teams.
Key Skills
- Marketing
- Data Visualization
- Tableau
- Customer Segmentation
- Microsoft Powerpoint
- Investment Banking
- Strategic Planning
- Financial Modeling
- Customer relationship management
- Management Consulting
- Google Suite
- Analytics
About Company
JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world’s most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans ov ... View more
