E-Commerce Content Specialist

Are you ready for whats next

Come explore opportunities within Brunswick a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes Next Never Rests and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.

Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:

Position Overview:

We are seeking a creative and detail-oriented Content Specialist to join our Amazon COE team. This role is responsible for developing curating and managing high-impact content that supports retail marketing initiatives for all brands enhances customer engagement and drives brand consistency across retail channels. The ideal candidate will have a strong background in content management digital merchandising and has managed 1P Amazon and Walmart product detail pages.

At Brunswick we have passion for our work and a distinct ability to deliver.

Essential Functions:

Content Creation & Management

• Working on timelines collaborate with brand and channel marketing to create channel specific briefs to update PDPs and support new product launches and refreshes.

• Collaborate with cross-functional teams to ensure content aligns with brand guidelines and retail strategies.
• Understand retailer requirements and work with Digital Shelf team to streamline content playbook and process improvement.

Retail Enablement Support

• Partner with Divisional teams to support product launches seasonal campaigns and promotional initiatives.
• Own and maintain brand stores updating on a regular cadence.

Content Strategy & Planning

• Maintain an editorial calendar aligned with retail marketing priorities.
• Monitor content performance and make data-driven recommendations for improvement.
• Become the expert on Amazon / Walmart content best practices and new options continually educating and advocating for tests.
• Support the launch of PIM and content syndication tools. Content mapping and experience with these tools is a plus.
• Work with COE Analyst to test content variations and improvements impact on conversion.

Stakeholder Collaboration

• Liaise with channel and sales to gather insights and ensure content meets business needs.
• Act as a brand steward ensuring consistency across all retail-facing materials.
• Manage IDQ and content scores and provide regular report outs.

Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however others can be developed along the way.

Required Qualifications:

• Bachelors degree in Marketing Communications Journalism or related field.
• 24 years of experience in content creation preferably in a retail or consumer goods environment.
• Strong writing editing and storytelling skills.
• Proficiency with content management systems (CMS) digital publishing tools and basic graphic design platforms.
• Understanding of SEO digital marketing and retail merchandising principles.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Working Conditions:

• Hybrid

The anticipated pay range for this position is $66500-$95750 annually. The actual base pay offered will vary depending on multiple factors including job- related knowledge/skills relevant experience business needs and geographic addition to base pay this position is eligible for an annual discretionary bonus.

At Brunswick it is not typical for an individual to be hired at or near the top end of the salary range for their role. Compensation decisions are dependent upon the specifics of the candidates qualifications and the business context.

This position is eligible to participate in Brunswicks comprehensive and high-quality benefits offerings including medical dental vision paid vacation 401k (up to 4% match) Health Savings Account (with company contribution) well-being program product purchase discounts and much more. Details about our benefits can be found here.

Why Brunswick:

Whatever tomorrow brings well be at the leading edge. As the clear leader in the marine industry were committed to our values and supporting our exceptional people. We offer and encourage growth opportunities within and across our many addition were proud of being recognized for making a splash with numerous awards!

Next is Now!

We value growth and development recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here please still consider applying.

Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race color religion sex sexual orientation gender identity national origin age disability protected veteran status or any other characteristic protected by federal state or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply. If you require accommodation during the application or interview process please contact for support.

For more information about EEO laws - click here

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