Growth and Demand Generation Manager

(noH1BorOPTVisaSponsorshipwillbeprovided).

About Shelf:

There is no AI Strategy without a Data Strategy. Getting GenAI to work is mission critical for most companies but 90% of AI projects havent deployed. Why Poor data quality - it is the #1 obstacle companies have in getting GenAI projects into production.

Weve helped some of the best brands like Amazon Mayo Clinic AmFam and Nespresso solve their data issues and deploy their AI strategy with Day 1 ROI.

Simply put Shelf unlocks AI readiness. We provide the core infrastructure that enables GenAI to be deployed at scale. We help companies deliver more accurate GenAI answers by eliminating bad data in documents and files before they go into an LLM and create bad answers.

ShelfispartneredwithMicrosoft Salesforce Snowflake Databricks OpenAI and other big tech players who are bringing GenAI to the enterprise.

Ourmission istoempowerhumanitywithbetteranswerseverywhere.

JobOverview:

Were looking for a Growth & Demand Generation Manager to own our demand engine end-to-end and build a predictable scalable pipeline for Shelf. This is not a run the playbook role. This is a role for someone who creates the playbook.

You will own momentum across the entire funnel awareness engagement lead creation pipeline acceleration and revenue impact. You will experiment constantly challenge assumptions test unconventional ideas and bring new growth opportunities to life. If you thrive in fast-moving environments love shipping ideas quickly and get energy from seeing direct impact on the business this role is for you.

We want a growth hacker: someone who blends creativity data and grit. Someone who rolls up their sleeves moves fast and takes real ownership of outcomes.

WhatYoullDo:

OwnDemand&PipelineImpactEnd-to-End:

• Owntheentiredemandgenerationenginefromfirsttouchtoqualifiedpipeline.
• Designandexecutestrategiesthatdriveconsistentinboundandoutboundleadflow.
• Takefullaccountabilityforpipelineimpactandcontributiontorevenue.
• Maintainconstantmomentumacrossthefunnelbyidentifyingandremovingbottlenecks.

Build&ExecuteMulti-ChannelDemandPrograms:

• Develop and execute multi-channel demand generation programs that drive awareness engagement and conversion across digital events and content marketing.
• Ownandoptimizepaidandorganicchannelsincludingemailcontentsyndicationsearchsocialpartnershipsandcommunitytofuelinboundpipelinegrowth.
• Launchandrefineaccount-basedmarketing(ABM)strategiestoengagehigh-valueaccountsanddrivemeaningfulconversationswithtargetbuyers.

ExperimentRelentlessly:

• Experimentwithcreativeunorthodoxapproachesandtoolstodemandgeniftheresastandoutwaytodriveimpactwewantyoutofindit.
• Bringfreshideastothetableeverydayandmovequicklyfromideatestlearniterate.
• Treateverythingasanexperiment:measureresultsdoubledownonwhatworksandstopwhatdoesnt.

MessagingCollaboration:

• PartnercloselywithSalesMarketingandProducttocreatecompellingmessagingandcontentthatresonateswithtechnicalaudiences.
• Helpshapecampaignsandnarrativesthatcreatetensionspeaktorealcustomerpainandgenuinelyserveouraudiencedeliveringrealvaluewhilestilldrivingpipelineimpact.

FunnelOptimization&MarketingOperations:

• Analyzeandreportoncampaignandfunnelperformanceensuringwereinvestinginhigh-impactinitiatives.
• Manageandrefinemarketingautomationworkflowsandleadnurturingprogramstoimproveconversionratesandsaleshandoffefficiency.
• Ownwebsiteconversionrateoptimizationandtraffictoensureourdigitalpresencedrivesrealengagementandpipelinegrowth.
• Builddashboardsandinsightsthatmakeperformanceclearvisibleandactionableacrossthebusiness.

Momentum&Ownership:

• Bringurgencyandenergytotheroleyoudontwaitfordirectionyoucreateit.
• Operatewithafoundersmindset:resourcefulaccountableandrelentlesslyfocusedonimpact.
• Takeprideingoingaboveandbeyondtodriveresults.

WhatYouBring:

• Proven track record of running demand generation programs in a SaaS / startup environment.
• Experienceowningpipelinenotjustcontributingtoactivity.
• Adata-drivenmindsetwithexperienceinmarketinganalyticsattributionandfunneloptimization.
• Hands-onexperiencewithmarketingautomationplatforms(HubSpotMarketoetc.)CRMsystemsandpaidmediatools.
• Acreativeunorthodoxapproachtodemandgenerationyoutestfastanditerateoften.
• Strongcross-functionalcollaborationskillsespeciallywithsalesproductmarketingandengineeringteams.
• Atruegetitdoneoperatorwhothrivesinfast-pacedscrappystartupenvironments.
• IfbasedinNewYorkCityyouarecomfortablewiththeexpectationtobeintheNYCofficethreedaysperweek.

WhatWeOffer:

• Competitivesalary:$135000$150000basesalary.
• Generousequitygrant(stockoptions).
• Comprehensivehealthandwellnessbenefits
• OpenPTO.
• Realownershipandinfluenceoncompanygrowth.
• Cleargoalsandexpectations.
• Afast-movinghigh-accountabilitylow-egoenvironment.

OurValues:

Quality:

We hold an uncompromising standard for craftsmanship. Everything you produce should be exceptional and thoughtfully executed.

Momentum:

Progress matters. We expect continuous forward movement and proactive ownership of outcomes.

Accountability:

Everyone takes responsibility beyond their job description. Clear expectations and candid feedback are core to how we operate.

HardWork:

We are building something difficult and meaningful. That requires sustained effort commitment and mutual support.

LearningAgility:

Curiosity humility and continuous learning are essential in a rapidly evolving space.

AdaptandThrive:

Discomfort is part of growth. We embrace change and see challenges as opportunities.

WinTogether:

.