Marketing Analytics Manager
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Job Location:
Chicago, IL - USA
Monthly Salary:
Not Disclosed
Posted on:
7 hours ago
Vacancies:
1 Vacancy
Job Summary
Opportunity at a Glance
The Marketing Analytics Manager will serve as the primary marketing analytics leader for Walden University. This role is accountable for full-funnel marketing analytics connecting brand performance media impact web behavior CRM engagement and down-funnel conversion to business outcomes. Acting as the primary analytics liaison between the central marketing team and Waldens business leadership this position requires a strong analytical mindset data storytelling expertise and a working knowledge of a diverse marketing mix. The ideal candidate will bring fluency in brand measurement media and web analytics database marketing and enrollment-focused KPIs while also possessing the communication and project management skills to align marketing analytics priorities with business objectives. This is a highly visible role responsible for translating insights into action and guiding the analytics roadmap to support Waldens strategic growth.
Key Responsibilities
Serve as the primary Analytics & Insights contact for Walden coordinating research plans and aligning analytics strategy with institutional goals.
Align Center of Excellence (COE) analytics team members to prioritize and deliver high-impact analytics initiatives for Walden.
Continuously monitor marketing and media performance trends proactively identifying anomalies and emerging patterns to flag risks or capitalize on opportunities early.
Lead deep-dive analytics investigations and communicate findings effectively to stakeholders across all levels including executives.
Owns measurement strategy for key marketing initiatives and benchmarks performance against targets providing proactive updates.
Collaborate with the forecasting team to identify performance drivers prescribes actions mitigate headwinds and capitalize on tailwinds.
Integrate data-driven insights anecdotal feedback and consumer research to build a comprehensive understanding of business performance drivers.
Create data visualizations and presentations hands-on while collaborating with COE teams to enhance automation and reporting efficiency.
Manage multiple concurrent projects partnering with stakeholders to ensure clear prioritization and timely delivery of analytics outputs.
Qualifications :
Bachelors degree in marketing business statistics or a related field; Masters preferred
58 years of experience in marketing analytics including at least two years in a managerial capacity leading processes and projects
Proficiency in SQL for querying and manipulating large datasets
Expertise in data visualization tools such as Tableau Power BI or Looker
Experience with web analytics platforms (e.g. Google Analytics Adobe Analytics)
Proficiency with generative AI platforms and demonstrated experience integrating AI into marketing analytics workflows
Demonstrated ability to influence stakeholders and drive strategic outcomes through data
Strong communication and presentation skills with the ability to effectively communicate insights to executive leadership
Experience in matrixed organizations and managing competing priorities
Familiarity with marketing automation and CRM systems (e.g. Salesforce Eloqua)
Strong understanding of statistical methods forecasting and marketing attribution
Ability to synthesize data from multiple sources and define refine and report on relevant KPIs
Additional Information :
In support of the pay transparency laws enacted across the country the expected salary range for this position is between $70696.34 and $124230.14. Actual pay will be adjusted based on job-related factors permitted by law such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.
Adtalem offers a robust suite of benefits including:
- Health dental vision life and disability insurance
- 401k Retirement Program 6% employer match
- Participation in Adtalems Flexible Time Off (FTO) Policy
- 12 Paid Holidays
For more information related to our benefits please visit: are also eligible to participate in an annual incentive program subject to the rules governing the program whereby an award if any depends on various factors including without limitation individual and organizational performance.
Equal Opportunity Minority / Female / Disability / V / Gender Identity / Sexual Orientation
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Adobe Analytics
- Data Analytics
- SQL
- Attribution Modeling
- Power BI
- R
- Regression Analysis
- Data Visualization
- Tableau
- Data Mining
- SAS
- Analytics
About Company
At Adtalem Global Education, we seek to empower students and members to achieve their goals, find success and make inspiring contributions to our global community. Adtalem is a leading healthcare educator that partners with organizations to proactively address future workforce needs a ... View more
