Product Marketing Manager

Product Marketing Manager

Location: Ho Chi Minh City
Reporting to: Chief Marketing Officer (CMO)

ROLE OVERVIEW

The Product Marketing Manager (PMM) will act as the voice of the customer focusing on Micro SMEs and SMEs. This role is critical in driving go-to-market (GTM) strategy defining the product narrative and building foundational growth channels. The position places strong emphasis on partnership development (banks financial partners) and sales enablement within an early-stage B2B SaaS environment.

KEY RESPONSIBILITIES

1. Product Marketing & Go-To-Market Strategy

• Develop own and champion product positioning value propositions and the core product narrative of Finan.
• Design and execute comprehensive GTM strategies and launch plans for new products and features across all stages of the product lifecycle.
• Translate complex product features into clear benefit-driven messaging that communicates strong business value for each customer segment.
• Act as the primary bridge between the market and the Product team by continuously gathering market insights competitive intelligence and user feedback to inform the product roadmap.

2. Development & Management of GTM Channels

• Own and scale core GTM channels with a focus on high-impact partnerships including:
• Financial institutions and banks
• Financial advisory partners (accounting firms bookkeeping services business coaches)
• Build and manage integrations with complementary technology and SaaS platforms (e.g. ERP systems business collaboration tools).
• Collaborate closely with the Sales team to develop and maintain effective sales enablement materials including pitch decks sales kits case studies and onboarding documents.
• Actively support direct sales activities during early market expansion and pilot phases to capture customer insights and continuously refine messaging.
• Develop detailed marketing plans execution roadmaps and manage marketing budgets with strong cost control.
• Own marketing performance reporting track key metrics (adoption activation engagement) optimize budget allocation and adjust strategies based on data and market traction.

3. Cross-functional Collaboration & Brand Consistency

• Ensure consistency across product identity product experience and overall customer experience.
• Maintain close feedback-driven collaboration with Product Sales and Customer Success teams.
• Perform other tasks as required to support business objectives.

QUALIFICATIONS

• Minimum 5 years of experience in FinTech Banking SaaS or SME-focused technology platforms.
• Proven experience in Product Marketing Brand Ownership or Go-To-Market roles.
• Basic understanding of financial reporting accounting principles or SME lending/banking products.
• Strong strategic thinking combined with hands-on execution capability.
• Experience managing and executing budgets under resource constraints.
• Excellent communication presentation and stakeholder management skills.

PREFERRED QUALIFICATIONS

• Entrepreneurial and growth-oriented mindset; comfortable working in ambiguity and iterative build-test-optimize environments.
• High sense of ownership acting as a true product and brand owner rather than a task executor.
• Solid understanding of startup and fintech ecosystems with the ability to adapt to fast-paced execution and frequent change.

We appreciate all applications; however only shortlisted candidates will be contacted