Head of Brand and Content
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Job Summary
Explore is an adventure travel expert focused on sustainable small group holidays which create stories to tell for a lifetime. From classic group tours and family adventures to walking wildlife and cycling trips. With around 100 countries to choose from our customers explore the world with us. Join us on our journey creating extraordinary travel experiences for all.
Sustainability has always been at the heart of what we do as has the ethos of continual improvement. A trusted brand B Corp certified and a Feefo Platinum Service Award holder we pride ourselves on doing the right thing by our people our customers and the a complicated world thats full of potential we strive to be better than yesterday.
We put people at the heart of everything we do and are proud of the extensive benefits we offer.
This role is based in Toronto with 2 days per week in the office. This is a full-time position however work life balance is important to us and so we are open to discussion on flexible working patterns (minimum 4 days per week).
Salary: $120000 p.a. bonus
About the role:
Reporting to the Marketing Director youll be part of the Marketing Senior Leadership Team and responsible for delivering the marketing strategy for brand and content across the association with the Marketing Director youll set the strategy for the brand and how its communicated across all sales territories implement strategic goals take calculated risks and support potentially tough decisions. Youll ensure the global teams are supported in rolling out creative that lives and breathes our ethos and personality whilst meeting the needs and opportunities in each market (and potentially looking at new markets in the future).
You will work with internal colleagues and also with external agencies and freelancers to drive always-on branding excellence build attention grabbing campaigns and analyse the results. You will have particular responsibility for ATL comms and messaging. Under your guidance the team will produce email content web content promo campaigns video photography and all forms of advertising. Youll work closely with all members of the Marketing team (based in the UK Toronto and Brisbane) and with the wider business external agencies and suppliers.
Am I the right person We are looking for your application to demonstrate:
An ambitious business leader with excellent branding expertise and experience crafting brand and narrative for different/emerging markets.
Customer-focussed and understands the importance of service delivery excellence.
Is able to challenge processes (and be challenged) keep to schedule and deliver quality campaigns on time.
Friendly approachable and flexible with a strong ability to build a good report with the wider Explore team and effectively communicate at all levels.
A passion for the planet and contributing to a more sustainable future.
Results-driven with the ability to ruthlessly prioritise.
Able to empower and coach a team to deliver results.
Understanding of marketing as a discipline.
Proven experience setting and driving brand strategy.
A record of building brand narratives across different markets globally.
Experience of running brand campaigns leading on production (with internal or agency resource) and managing ATL budgets.
An ability to think strategically & plan activity based on insight.
Excellent people management skills with proven experience to empower challenge inspire and develop direct reports.
Proactive about implementing new processes to improve performance.
Commercially focused with the ability to analyse results from activities and draw key conclusions.
Ability to manage multiple projects simultaneously and meet deadlines.
Good creative eye and a passion for producing beautiful inspiring and commercially effective on-brand work.
Experience of creating and driving a content plan with cross-functional collaboration.
Experience of planning and controlling an annual budget.
We aim to be better than yesterday and our values will be close to your heart.
Diversity is to be celebrated. Life would be dreary and change would be slow if we all thought the same way. We challenge our ideas each other and our business partners - always with respect and kindness.
Explore is part of Hotelplan Group a well-established and diverse family of specialist tour operators with a long tradition of developing and operating market-leading experiences. The family comprises ski walking and Lapland holidays with Inghams and Santas Lapland; adventure travel with Explore; and self-guided holidays with Inntravel. Sustainability and responsible tourism is at the core of everything we do and should be a passion for everyone employed by the group.
Key Skills
- Compliance Management
- Information Management
- Proofreading
- Social Intelligence
- Content Quality
- Factual Information
- Video Packages
- Conduct Interviews
- Records Management
- Creative Content
- Editorials
- News Stories
- Newsgathering
- Content Reviews
About Company
Explore is a global adventure travel company with 40 years’ experience in providing exciting and authentic travel experiences. With over 350 trips in around 100 countries, Explore’s expertly crafted itineraries combined with award-winning tour leaders, small group sizes and a commitme ... View more
