SEO GEO Specialist

Plymouth, MA - USA

Yearly Salary: $ 50000 - 58000

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

Full-time

Description

Merchology is a leading Ecommerce retailer in B2B sales of co-branded merchandise including apparel headwear drinkware gifts and accessories. We are family-owned people-powered and we are adding to our #TeamMerch at our HQ in Plymouth MN. Come see why we are a three-time Star Tribune Top Workplaces award winner!

We are seeking an SEO & GEO Specialist to join our marketing team. Reporting to the Marketing Manager the SEO & GEO Specialist will play a pivotal role in driving growth and maximizing revenue opportunities for our Ecommerce platform. This role requires a strategic thinker who can use SEO and GEO best practices to grow Merchologys brand visibility and conversions across classic search (SEO) and AI answer engines (AEO/GEO).

PRIMARY RESPONSIBILITIES

A successful SEO & GEO Specialist will show skill in the following areas:

Implement technical and on-page SEO best practices (ex. Crawlability canonicalization information architecture such as headings tables schema markup) to increase visibility and authority on classic search engines and emerging AI answer engines.
Partner with Content and Ecommerce teams to optimize web content through copy updates webpage creation site organization and information architecture (headings tables anchors) that site users and LLMs can scan.
Work closely with Ecommerce and Product Strategy teams to ensure products are optimized for search and online shopping experiences.
Partner with Ecommerce and Dev teams to monitor site health identify technical issues and implement solutions to ensure optimal website performance.
Monitor daily performance metrics and use dashboards to understand and communicate SEO/GEO performance via analytics tools (e.g.. GA4 GSC Looker Studio SemrushOne Graphite).
Conduct traditional keyword research as well as question/intent research with respect to AI answer engines to inform E-E-A-T website content that increases likelihood of authority-based citations.
Stay informed and educate internal stakeholders about the latest SEO/GEO trends and best practices.
Collaborate with Product Ecommerce and Marketing team members to align optimization strategies with broader business objectives as well as ensure a seamless user experience.

Requirements

REQUIRED QUALIFICATIONS

Bachelors degree in marketing business or related field.
1 years of experience with ecommerce digital marketing or related roles.
Strong analytical skills with the ability to interpret data draw actionable insights and develop strategic recommendations.
Familiarity with e-commerce platforms (e.g. Shopify Magento Wordpress) and analytic tools (e.g. GA4).
Basic familiarity with HTML coding to support content optimization and technical SEO tasks.
Solid understanding of SEO/GEO principles and best practices.
Excellent written and verbal communication skills with the ability to articulate complex ideas and collaborate effectively with cross-functional teams.
Detail-oriented metrics-driven mindset with a passion for delivering exceptional customer experiences.
Ability to thrive in a fast-paced collaborative environment and adapt to new trends and technologies in SEO/GEO and digital marketing.
Enthusiastic self-starter with a creative approach to problem solving.

WHAT WE OFFER

In addition to an outstanding creative culture authentically nice people and interesting work we have:

Generous PTO
8 company-paid holidays
Hybrid work schedule for select departments
Paid volunteer time
401k with matchMedical and dental insurance options FSA HSA (with company match) Critical Illness and Hospital Indemnity Insurance options
Company-paid life insurance
Company-sponsored social events
Premium brand partner discounts
Employee Assistance Program
Employee-led Committees

Salary Description

$50000-$58000 annually

Required Experience:

Full-timeDescriptionMerchology is a leading Ecommerce retailer in B2B sales of co-branded merchandise including apparel headwear drinkware gifts and accessories. We are family-owned people-powered and we are adding to our #TeamMerch at our HQ in Plymouth MN. Come see why we are a three-time Star Tri...

Full-time

Description

PRIMARY RESPONSIBILITIES

A successful SEO & GEO Specialist will show skill in the following areas:

Implement technical and on-page SEO best practices (ex. Crawlability canonicalization information architecture such as headings tables schema markup) to increase visibility and authority on classic search engines and emerging AI answer engines.
Partner with Content and Ecommerce teams to optimize web content through copy updates webpage creation site organization and information architecture (headings tables anchors) that site users and LLMs can scan.
Work closely with Ecommerce and Product Strategy teams to ensure products are optimized for search and online shopping experiences.
Partner with Ecommerce and Dev teams to monitor site health identify technical issues and implement solutions to ensure optimal website performance.
Monitor daily performance metrics and use dashboards to understand and communicate SEO/GEO performance via analytics tools (e.g.. GA4 GSC Looker Studio SemrushOne Graphite).
Conduct traditional keyword research as well as question/intent research with respect to AI answer engines to inform E-E-A-T website content that increases likelihood of authority-based citations.
Stay informed and educate internal stakeholders about the latest SEO/GEO trends and best practices.
Collaborate with Product Ecommerce and Marketing team members to align optimization strategies with broader business objectives as well as ensure a seamless user experience.

Requirements

REQUIRED QUALIFICATIONS

Bachelors degree in marketing business or related field.
1 years of experience with ecommerce digital marketing or related roles.
Strong analytical skills with the ability to interpret data draw actionable insights and develop strategic recommendations.
Familiarity with e-commerce platforms (e.g. Shopify Magento Wordpress) and analytic tools (e.g. GA4).
Basic familiarity with HTML coding to support content optimization and technical SEO tasks.
Solid understanding of SEO/GEO principles and best practices.
Excellent written and verbal communication skills with the ability to articulate complex ideas and collaborate effectively with cross-functional teams.
Detail-oriented metrics-driven mindset with a passion for delivering exceptional customer experiences.
Ability to thrive in a fast-paced collaborative environment and adapt to new trends and technologies in SEO/GEO and digital marketing.
Enthusiastic self-starter with a creative approach to problem solving.

WHAT WE OFFER

In addition to an outstanding creative culture authentically nice people and interesting work we have:

Generous PTO
8 company-paid holidays
Hybrid work schedule for select departments
Paid volunteer time
401k with matchMedical and dental insurance options FSA HSA (with company match) Critical Illness and Hospital Indemnity Insurance options
Company-paid life insurance
Company-sponsored social events
Premium brand partner discounts
Employee Assistance Program
Employee-led Committees

Salary Description

$50000-$58000 annually

Required Experience:

Key Skills

Linkbuilding
SEO Tools
Keyword Research
Google Analytics
CSS
Conversion Optimization
HTML5
SEM
Google Search Console
SEO
Omniture
Wordpress

Apply Now

About Company

Merchology

Merchology delivers custom logo apparel & custom logo corporate gifts. Free logo & free shipping on decorated orders; up to 50% off your order. Find the coolest corporate gifts & custom company merch including sustainable custom merchandise & custom branded merchandise to show employe ... View more

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