Senior Digital Content Strategist

Career Area:

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar yourejoining a global team who cares not just about the work we do but also about each other. We are the makers problem solvers and future world builders who are creating stronger more sustainable communities. We dontjust talk about progress and innovation here we make it happen with our customers where we work and live. Together we are building a better world so we can all enjoy living in it.

Senior Digital Content Strategist

Cat Digital is the digital and technology arm of Caterpillar Inc. leveraging the latest technologies to build industry leading digital solutions for our customers and over 1.5 million connected assets worldwide our teams use data technology advanced analytics telematics and AI capabilities to help our customers build a better more sustainable world.

Role Summary

We are seeking an experienced Digital Marketing Content Strategist to help shape and scale our enterprise digital marketing content function and elevate the way we communicate with our customers across digital channels. This role is responsible for designing the content frameworks guidelines and standards that guide how content is planned created and optimized across the organization ensuring our messages are clear compelling and aligned to our customer needs and business objectives.

As a strategic partner to business units marketing SEO/GEO and analytics teams the Content Strategist ensures content is purposeful for each channel customer-centric and aligned to enterprise goals. You will translate enterprise priorities and customer insights into actionable content direction that empowers distributed teams to deliver high-quality digital experiences across web email paid media and emerging digital platforms.

What You Will Do:

• Define and implement an enterprise cross-platform digital content strategy that ensures marketing content is always relevant optimized based on customer behavior and analytics and accurately curated for developing technology.
• Lead discovery of content-heavy experiences selecting appropriate methods (i.e. content audits gap analyses or analytics analysis) to identify opportunities and provide strategic recommendations to elevate content quality and effectiveness.
• Develop and maintain global content standards frameworks patterns and documentation to drive content quality consistency and performance.
• Create content pillars define editorial direction and craft standards for content types page templates and components aligned to customer journey needs and marketing objectives.
• Partner with Business Units the Global Brand Team and Platform teams to align content initiatives with enterprise priorities and platform needs and capabilities.
• Support the rollout of new content frameworks tools and standards.
• Socialize strategies and support business units content authors and marketers across the organization with training enablement and best-practice adoption.
• Establish content KPIs and success metrics in partnership with analytics teams.
• Use insights to improve content performance engagement and customer outcomes.
• Provide thought leadership on modular content strategy metadata usage emerging digital content trends tools and methodologies such as AIO/GEO Content Strategy.
• Review content for alignment to strategy brand accessibility and SEO best practices.

What You Will Have:

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Creativity: Knowledge of the approaches tools and techniques for promoting creative original thinking and ability to apply it to a variety of business situations.
Effective Communications: Understanding of effective communication concepts tools and techniques; ability to effectively transmit receive and accurately interpret ideas information and needs through the application of appropriate communication behaviors.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients vendors and peers.
Technical Excellence: Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.
Strategic Thinking: Knowledge of the importance of big picture thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors service providers contractors consultants and suppliers).
Digital Marketing: Knowledge of processes techniques and platforms of digital marketing; ability to implement or manage digital marketing programs.

Considerations For Top Candidates:

• A link to a portfolio of your work (optional).
• Bachelors degree in Marketing Business Digital or a related field.
• Proven experience in digital content strategy digital marketing UX writing content design enterprise content operations and management content systems architecture or related fields.
• Proven experience with end-to-end content strategy for large scale experience redesigns for complex content-heavy digital experiences.
• Progressively complex marketing and digital experience including digital content planning user journeys SEO/GEO and analytics.
• Strong applied understanding of customer journeys digital channels content performance metrics and personalized content experiences.
• High degree of organization and meticulousness to ensure comprehensive recommendations content accuracy and adherence to brand guidelines.
• Proven track record of building cross-functional relationships and partnerships with SEO/GEO UX CX analytics marketing technology teams and key stakeholders.
• Excellent written verbal and presentation skills.
• Experience with CMS platform Adobe Experience Manager (AEM) CCMS platforms and modular content strategy is a plus.
• Experience with content design system documentation metadata and taxonomy and content modeling is a plus.
• Strong understanding of marketing automation tools Salesforce Marketing Cloud is a plus.

What You Will Get:

Working with a Fortune 100 leader you can build your career on a global scale and take advantage of development opportunities with emerging technologies. Weve created an inclusive environment for you to explore your passions make an impact and do the work that really matters. Join Us.

About Caterpillar

Caterpillar Inc. is the worlds leading manufacturer of construction and mining equipment off-highway diesel and natural gas engines industrial gas turbines and diesel-electric locomotives. For nearly 100 years weve been helping customers build a better more sustainable world and are committed to and contributing to a reduced-carbon future. Our innovative products and services backed by our global dealer network provide exceptional value that helps customers succeed.

This Job Description is intended as a general guide to the job duties for this position and is intended for the purpose of establishing the specific salary grade. It is not designed to contain or be interpreted as an exhaustive summary of all responsibilities duties and effort required of employees assigned to this job. At the discretion of management this description may be changed at any time to address the evolving needs of the organization. It is expressly not intended to be a comprehensive list of essential job functions as that term is defined by the Americans with Disabilities Act.

Summary Pay Range:

Compensation and benefits offered may vary depending on multiple individualized factors job level market locationjob-related knowledge skills individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Subject to plan eligibility terms and guidelines. This is a summary list of benefits.

• Medical dental and vision benefits*

• Paid time off plan (Vacation Holidays Volunteer etc.)*

• 401(k) savings plans*

• Health Savings Account (HSA)*

• Flexible Spending Accounts (FSAs)*

• Health Lifestyle Programs*

• Employee Assistance Program*

• Voluntary Benefits and Employee Discounts*

• Career Development*

• Incentive bonus*

• Disability benefits

• Life Insurance

• Parental leave

• Adoption benefits

• Tuition Reimbursement

* These benefits also apply to part-time employees

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.

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