AI Content Marketing & Community Lead (AI-Driven)

About VIVLA

VIVLA is the leading European player in second home co-ownership. Weve created an alternative model to own buy and enjoy second homes becoming the leading co-ownership player in Europe with properties across places like Formentera Sotogrande Baqueira Menorca Ibiza or Roche.

Were a team of veteran founders (6 startups launched) determined to make Vivla the professional adventure of our lives. We have raised a $30M financing round with some of the top investors in Europe and USA including Pau Gasol (who is also our global brand ambassador)

An A-star team with a 70 NPS culture. You will be working in one of the fastest growing Proptech companies in the region and a great place to be challenged and become your best professional self.

The Role

Were looking for an AI Content Marketing & Community Lead to turn VIVLA into a content engine and a living community.

This is not a post on Instagram and write a blog role.
This is about building desire clarity and trust at scale using AI as a creative superpower not a shortcut.

Youll sit at the intersection of brand performance and community:

• Creating content that performs
• Shaping a brand that feels
• Growing a community that participates

Youll think strategically execute fast test constantly and obsess over quality while using AI to move faster than most teams twice our size.

This role goes beyond screens. Youll occasionally travel to VIVLA destinations to capture real moments work alongside the team on launches and turn lived experiences into content. We believe the best content comes from being there feeling the house the place and the people.

What Youll Own

1. VIVLAs Content Strategy

• Define how VIVLA shows up across the funnel: awareness consideration conversion community
• Build and own monthly editorial calendars across paid organic and social
• Shape messaging by ICP market and use case always on brand always human
• Identify new content opportunities using data performance insights and AI tools

2. Performance Content (Paid Media)

• Write high-impact ad copy and creative briefs for Meta LinkedIn Google TikTok and more
• Generate and iterate ad variants at scale using AI
• Partner with designers to create static video and motion assets
• Plan creative testing cycles and continuously optimise for performance
• Turn results into insights and insights into better creative

3. Social Media & Community

• Bring the VIVLA lifestyle to life on social
• Own social publishing engagement and daily interaction with the community
• Create flows in manychat to convert better.
• Respond to comments and DMs with warmth clarity and brand voice
• Build engagement flows (e.g. ManyChat) to increase interaction and conversion
• Create recurring formats stories and social rituals
• Identify and activate ambassadors referrers and brand advocates

4. Organic Content & SEO

• Create blogs guides and educational content that builds authority and trust
• Use AI to scale production without sacrificing quality or tone
• Optimise content for search including emerging AI/LLM discovery
• Turn long-form content into social paid and short-form assets
• Brief designers for visuals infographics and explainers

5. Creative Production & Quality

• Write all core copy and content briefs
• Coordinate production timelines across teams
• Maintain a clean structured content library
• Ensure consistency across AI-generated and human-created content
• Protect and evolve VIVLAs voice as we scale internationally

6. Performance Learning & Scale

• Track how content impacts engagement leads and conversion
• Continuously refine AI workflows to improve speed and quality
• Run experiments and A/B tests across channels
• Document learnings and build repeatable content systems

7. Cross-Team Collaboration

• Work closely with Performance Marketing CRM Sales & Product.
• Translate business goals into content people actually want to consume
• Ensure AI outputs are accurate compliant and aligned with VIVLAs values
• Be the content owner in launches campaigns and growth initiatives

Who You Are

• 58 years in content marketing social media or growth
• A strong copywriter you can sell explain and inspire
• Strong sense of photography and aesthetics
• Knowledge of editing
• Hands-on with AI tools (ChatGPT CapCut Arcads ElevenLabs Nano Banana or similar)
• Comfortable mixing brand thinking with performance metrics
• Curious fast structured and opinionated (in a good way)
• Used to working closely with designers and cross-functional teams
• You care about craft but you also care about results

How Well Measure Success

• High-quality content delivered consistently and at scale
• Strong performance across paid organic and social channels
• Faster content production through smart AI workflows
• Clear contribution to leads pipeline and revenue
• A growing engaged community that feels like it belongs to VIVLA

Why This Role Is Special

• Youll help define a category-leading brand
• Youll work with a team that values taste intelligence and speed
• Youll have autonomy ownership and real impact
• Youll use AI to do better work not more noise
• Youll build something people actually want to be part of

How is the team and our culture

• We are a small compact and very senior team. Our executive team has been behind the growth and internationalization of several companies. Right now there are 30 of us on the team.
• At Vivla you will have the rare chance to work in a vibrant and energizing start-up culture with flat hierarchies and clear core values. We have no space for arrogance empty corporate bureaucracy lack of empathy or mistreatment.
• We treat people as we would treat our family for real and we also believe that people should have fun flexibility and good perks but knowing that hard work is very important to build something great (mental health friendly :-)
• We have a large kitchen in the office and every Thursday a couple cooks for the rest.