Job Description – Regional Business Manager (RBM)
Locations:
Department: Sales & Business Development
Reporting To: National Sales Head / Director
Role Purpose
The Regional Business Manager is the business custodian of the region responsible for sustainable growth team excellence and market leadership.
This role demands a leader who understands nutrition science farmer mindset and disciplined execution and who can translate Doctor Agrovet’s philosophy into consistent on-ground results.
Key Responsibilities
1. Regional Business Ownership
- Own and deliver sales volume value and profitability targets for the region.
- Drive balanced growth across calf heifer transition and lactation nutrition portfolios.
- Ensure pricing discipline scheme effectiveness and margin protection.
- Build the region as a long-term sustainable business not short-term volume chasing.
2. Distribution & Channel Excellence
- Strengthen and expand dealer and distributor network in dairy-dense territories.
- Ensure healthy secondary sales and stock rotation.
- Build high-trust partnerships with dealers through transparency and consistency.
- Execute dealer engagement programs aligned with Doctor Agrovet’s values.
3. People Leadership & Culture Building
- Lead mentor and develop Area Sales Managers and frontline teams.
- Build a culture of ownership accountability and ethical selling.
- Conduct regular field working coaching and structured reviews.
- Identify and groom future leaders for the organization.
4. Farmer Connect & Nutrition Leadership
- Ensure strong farmer engagement through meetings village programs and demos.
- Promote life-stage nutrition concepts (calf care transition management lactation nutrition).
- Position Doctor Agrovet as a trusted advisor not just a feed supplier.
5. Market Intelligence & Strategic Execution
- Monitor competition pricing trends schemes and product movement.
- Identify region-specific opportunities and risks.
- Support new product launches with focused science-backed execution plans.
- Provide structured market feedback to marketing production and leadership teams.
6. Governance Systems & Discipline
- Ensure strict adherence to company policies compliance norms and ethical standards.
- Maintain accurate forecasting MIS and business dashboards.
- Drive cost efficiency and ROI-focused decisions at regional level.
- Uphold Doctor Agrovet’s reputation for integrity and reliability in the market.
Ideal Candidate Profile
Education
- Veterinary / Animal Nutrition/ Agriculture background or MBA preferred
- Veterinary / Animal Nutrition background is highly desirable
Experience
- 8–15 years in cattle feed / animal nutrition / Agri-input industry
- Minimum 3–5 years in a multi-district or regional leadership role
- Proven track record of team handling channel expansion and profitable growth
Key Competencies (Doctor Agrovet DNA)
- Strong understanding of dairy nutrition & farmer economics
- Strategic thinking with ground-level execution strength
- High integrity and long-term relationship mindset
- People developer not just a task manager
- Data-driven disciplined and result-oriented
- Ability to represent Doctor Agrovet’s trust and values in the market
About Doctor Agrovet
Doctor Agrovet is one of the most trusted cattle feed manufacturers built on science-led nutrition uncompromising quality and deep farmer trust. For over three decades we have partnered with dairy farmers to improve animal health productivity and milk quality.
Why Join Doctor Agrovet
- Work with a science-driven farmer-first organization
- Long-term growth and leadership development
- Strong brand credibility and ethical business culture
What Success Means at Doctor Agrovet
- Sustainable regional growth
- Strong loyal dealer network and deep farmer trust
- High-performing stable and engaged teams
- Region recognized as a benchmark for execution quality
Internal Philosophy Line
At Doctor Agrovet a Regional Business Manager builds businesses develops people and earns farmer trustevery single day.
Marketing Team Handling Nutrition Science Strategic Execution Discipline Accountability Compliance Leadership Development Leadership Strategic Thinking Strong Understanding Trends