Performance Marketing Executive

Muscat - Oman

Monthly Salary: Not Disclosed

Experience Required: 2-3years

Posted on: 5 hours ago

Vacancies: 1 Vacancy

Job Summary

Role Purpose

This role will support the day-to-day execution monitoring and optimization of paid media campaigns across platforms. With increasing campaign volume and complexity the Performance Marketing Executive is required to ensure timely execution performance tracking reporting and testing enabling the team to move faster improve efficiency and continuously enhance campaign results.

The role is highly operational and performance-driven focusing on implementing campaigns analyzing data and driving measurable outcomes aligned with business and brand objectives.

Key Responsibilities

Campaign Execution & Management

Support the implementation and deployment of paid media campaigns across platforms such as Meta Google YouTube Display and other digital channels.
Coordinate campaign setup including targeting budgets ad formats and placements.
Ensure accurate and timely launch of campaigns in line with marketing plans.

Monitoring & Optimization

Monitor campaign performance daily to ensure delivery and efficiency.
Optimize campaigns based on performance data (CPC CTR CPA ROAS conversions etc.).
Assist in A/B testing of creatives targeting and formats.
Flag underperforming campaigns and suggest improvement actions.

Performance Tracking & Reporting

Maintain dashboards and performance trackers.
Prepare regular campaign reports and insights for management review.
Support attribution funnel tracking and ROI measurement.

Data & Insights

Analyze audience behavior and performance trends.
Identify growth opportunities across channels.
Support continuous learning and benchmarking initiatives.

Collaboration & Coordination

Work closely with Content Creative and Marketing teams to align messaging and performance objectives.
Coordinate approvals timelines and campaign deliverables.
Support alignment with brand product and business priorities.

Requirements

Qualifications & Experience

Bachelors degree in Marketing Business Digital Media Data/Analytics or related field.
23 years experience in digital or performance marketing (agency or in-house).
Experience working with paid media platforms and analytics tools

Skills & Competencies

Technical

Familiarity with platforms such as Google Ads Meta Business Manager TikTok Ads LinkedIn Ads etc.
Strong analytical and numerical skills.
Experience with Google Analytics or similar tracking platforms.
Understanding of conversion funnels and performance metrics.

Additional Information

Certification in Google Ads / Meta Ads is an advantage.
Experience in real estate e-commerce lifestyle or service-based industries is preferred.

Role PurposeThis role will support the day-to-day execution monitoring and optimization of paid media campaigns across platforms. With increasing campaign volume and complexity the Performance Marketing Executive is required to ensure timely execution performance tracking reporting and testing enab...