Head of Marketing –
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Job Location:
Lafayette, IN - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Location: Lafayette Louisiana (On-site)
About
is a category-leading golf e-commerce company serving both individual golfers and businesses nationwide. We operate at the intersection of performance personalization and scalecombining best-in-class digital marketing deep platform expertise and a genuine passion for the game.
Role Overview
We are seeking a Head of Marketing to lead all marketing strategy and execution for across B2C and B2B channels. This is a senior leadership role responsible for driving growth building a high-performing team and operating a disciplined data-driven marketing engine.
This role requires a hands-on entrepreneurial leader who can balance strategy with execution and brand building with performance marketing.
The title and level (Senior Director or Vice President) will be determined based on experience and demonstrated impact.
Every aspect of this role mattersleadership execution creativity analytics and a love for golf.
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Key Responsibilities
Marketing Leadership & Strategy
Own the overall marketing vision strategy and execution across all channels
Build lead and develop a high-performing marketing team with clear accountability
Partner cross-functionally with eCommerce Sales Operations and Leadership to drive growth
Balance long-term brand building with short-term performance and revenue goals
B2B Marketing
Lead B2B demand generation and pipeline growth initiatives
Develop and optimize lead generation across paid media outbound inbound and partnerships
Own CRM strategy and execution including segmentation attribution and lifecycle marketing
Manage B2B advertising across search paid social and industry-specific channels
Partner closely with Sales to improve lead quality conversion rates and revenue impact
B2C Marketing
Drive customer acquisition retention and lifetime value
Own performance marketing channels including paid search paid social display email SMS and affiliates
Lead marketplace strategy and execution across Amazon Walmart and other third-party platforms
Oversee social media strategy content direction and brand voice
Optimize on-site conversion merchandising and promotional strategy
Data Analytics & Optimization
Define KPIs dashboards attribution models and reporting frameworks
Own marketing budgets forecasting and ROI measurement
Use experimentation and A/B testing to continuously optimize performance
Be relentlessly data-driven in decision-making
Brand Creativity & Innovation
Champion brand storytelling while maintaining performance discipline
Ensure consistent brand positioning across B2C and B2B touchpoints
Identify and pursue new growth opportunities channels and technologies
Bring an ownership mindsetcomfortable building testing failing and scaling
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Qualifications
Required
Proven experience leading marketing for both B2C and B2B businesses
Deep expertise in:
o B2B demand generation CRM and pipeline growth
o B2C digital and performance marketing for e-commerce
o Marketplaces such as Amazon Walmart or similar platforms
o Social media strategy and execution
Strong analytical data-driven decision-making skills
Demonstrated ability to lead inspire and hold teams accountable
Entrepreneurial mindset with a bias for action and ownership
Must be a golfer with a genuine passion for the game
Ability and willingness to work on-site in Lafayette Louisiana
Preferred
Experience with e-commerce or consumer brands
Experience managing both in-house teams and external agencies
Familiarity with personalization merchandising and lifecycle marketing
Experience scaling marketing operations in a growth-focused environment
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What Success Looks Like
Scalable predictable growth across B2C and B2B channels
A high-performing marketing team aligned with company objectives
Strong attribution reporting and ROI discipline
Meaningful contribution to company strategy and leadership
A brand that resonates deeply with golfers and business customers
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Why
Senior leadership role with real ownership and impact
Opportunity to shape the future of a category-leading golf brand
Entrepreneurial environment with resources to execute
Work alongside people who care deeply about performance and the game of golf
is an equal opportunity employer.
Required Experience:
Director
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Customer Acquisition
- Multichannel Marketing
- Affiliate Marketing
- Team Management
- Public Speaking
- Lead Generation
About Company
We are currently seeking motivated and reliable Seasonal Production Workers to join our dynamic team at Golfballs.com. As a Seasonal Production Worker, you...
