Director of Offline Media
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Job Location:
Austin, TX - USA
Monthly Salary:
Not Disclosed
Posted on:
19 hours ago
Vacancies:
1 Vacancy
Job Summary
Fliff unpacks sports gaming into social free-to-play games for all types of sports fans. Weve built a social sports gaming experience that allows users to compete for leaderboard positioning to achieve badges and build their status within the game.
We are pioneering play-for-fun sports gaming with our flagship social sportsbook experience that includes sweepstakes promotions and loyalty rewards. We provide sports fans with fun engaging and free-to-play alternatives to real money gaming.
Fliff is redefining the sports gaming experience by blending the fun of social play with the thrill of real-money competition. What began as a pioneering social sportsbook has evolved into a multi-vertical platform that is the fastest growing brand in sports gaming. As we continue to expand were building a world-class ecosystem of sports gaming experiences that span social sweepstakes and real-money formats giving every type of fan a way to play compete and connect.
The Role:
Fliff is seeking a Director of Offline Media to own scale and optimize our offline and upper-funnel media channels. This role will be responsible for driving measurable growth through television OTT/CTV streaming video audio (terrestrial radio podcasts streaming audio) and out-of-home (OOH) media.
This is a highly strategic and analytical role for a proven media leader who understands how to deploy offline media in a performance-driven incremental mobile-first business. The ideal candidate has deep experience bridging brand and performance (branded response) strong fluency in measurement experimentation and incrementality and a track record of scaling offline channels with accountability to business outcomes.
Why This Role Matters at Fliff:
- As Fliff continues to scale nationally offline media plays a critical role in:
- Expanding reach efficiently beyond digital walled gardens
- Accelerating brand awareness and trust in regulated or compliance-sensitive environments
- Driving incremental lift in app installs engagement and revenue
- Creating durable defensible growth channels at scale
This role will be central to building Fliffs next phase of growth by transforming offline media into a predictable scalable acquisition and brand engine.
Key Responsibilities:
- Offline Media Strategy & Planning
- Own the end-to-end offline media strategy across:
- Linear TV
- OTT / CTV / Streaming TV
- Online video beyond paid social
- Terrestrial radio
- Podcast and streaming audio
- Audio sponsorships
- Out-of-home (billboards transit place-based and emerging formats)
- Develop integrated media plans aligned with Fliffs growth goals seasonality and product roadmap
- Balance brand-building and performance objectives with clear hypotheses and learning agendas
- Execution & Channel Ownership
- Lead campaign planning buying optimization and scaling across all offline channels
- Manage external media agencies vendors and partners with a strong bias toward transparency and performance
- Identify and test new scalable offline channels and placements
- Lead creative process and fresh new creative working cross-functionally in the organization
- Measurement Attribution & Incrementality
- Own offline media measurement frameworks including:
- Incrementality testing
- Geo-based lift studies
- MMM collaboration
- Brand lift and awareness studies
- Partner closely with Analytics Growth and Product teams to connect offline exposure to downstream outcomes (installs engagement revenue)
- Continuously improve attribution models and decision-making confidence for offline spend
- Budget & Performance Management
- Own and manage a significant offline media budget ($30m)
- Set clear performance benchmarks and efficiency targets by channel
- Make data-driven decisions on scaling reallocating or pausing spend
- Cross-Functional Leadership
- Partner with Creative Brand Performance Marketing and Product Marketing to ensure messaging is optimized for offline formats
- Align with Legal and Compliance teams to ensure all offline advertising meets regulatory standards
- Act as the internal subject-matter expert for offline and upper-funnel media
What Success Looks Like:
- First 30 Days
- Audit existing offline media efforts partners and measurement approaches
- Establish clear channel strategies testing roadmaps and success metrics
- Launch or refine incrementality and lift testing frameworks
- Within 6 Months
- Build a scalable repeatable offline media engine with clear ROI signals
- Demonstrate measurable incremental impact on growth and brand metrics
- Successfully scale one or more offline channels into core growth drivers
- Become Fliffs internal authority on offline media effectiveness
Ideal Background & Experience:
- 812 years of experience in media strategy planning and buying
- Deep hands-on experience with TV OTT/CTV audio and OOH
- Proven track record of scaling offline media in a performance-oriented environment
- Strong experience with measurement experimentation and incrementality
- Background in high-growth consumer app-based or DTC businesses strongly preferred
- Experience navigating regulated or compliance-heavy industries is a plus
Critical Competencies:
- Offline media expertise with modern data-driven rigor
- Strong analytical and quantitative skills
- Ability to operate at both strategic and executional levels
- Comfort managing large budgets and external partners
- Excellent cross-functional communication and influence
- Bias toward testing learning and continuous optimization
What Makes This Role Hard (and Exciting):
- Offline attribution is imperfect this role requires judgment experimentation and conviction
- Balancing brand impact with performance accountability
- Scaling channels that historically move slower than digital
- Operating in a regulated category with evolving media constraints
Benefits:
- Competitive compensation package including base salary benefits and equity.
- Unlimited/Flexible paid time off.
- Health benefits including medical dental vision and generous parental leave.
- Employee-sponsored 401(k).
Perks:
- $500 work-from-home stipend Equipment & Accessories.
- Work Remotely.
- Opportunity for professional development in a dynamic global setting.
- A supportive collaborative and knowledge-driven workplace. An engaging and challenging role with the freedom to innovate and develop effective solutions.
#LI-Remote
We are a multinational company with our headquarters based in Philadelphia and offices in New York Austin and Sofia Bulgaria. Wherever we are in the world we pride ourselves on being a close-knit focused team that is welcoming and friendly and the work that we do is always interesting and rewarding. Wherever we are in the world we pride ourselves on being a close-knit focused team that is:
Welcoming and Friendly
We want to reflect the diversity of the cities we serve. By creating an inclusive culture where everyone can thrive well make Fliff better for employees and customers alike.
Lively and Creative
We respect and value each others ideas experience and expertise. There is no such thing as a bad idea; only ideas that are executed and ideas that are discarded after consideration.
Stimulating and Rewarding
We know bright minds love a challenge and we understand your desire to see your hard work pay off. Well make sure your daily tasks align with your career ambitions as we grow together.
Equal Employment Opportunity Statement
Fliff is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race color religion gender gender identity or expression sexual orientation national origin genetics disability age or veteran status.
Join Our Team!
If youre ready to be part of an exciting innovative and dynamic team apply now to help shape the future of sports gaming with Fliff.
IMPORTANT NOTICE: The privacy and security of applicant information is paramount and we take fraud attempts very seriously. Please note that Fliff will never ask for payment or personal financial information during the application of our legitimate job opportunities can be found on our official career site ( Please be cautious of communications and links that come from non-company email addresses (@) social media messaging platforms or unsolicited phone calls.
Required Experience:
Director
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Fundraising
- Media Relations
- Constant Contact
- Strategic Planning
- Social Media Management
- Team Management
- Public Speaking
- Wordpress
- Writing Skills
About Company
Fliff is a new sports prediction experience that is social and rewarding. Play for free and earn rewards to experience the sweat without the financial risk!
