SEO Manager

Our world is transforming and PTC is leading the software brings the physical and digital worlds together enabling companies to improve operations create better products and empower people in all aspects of their business.

Our people make all the difference in our success. Today we are a global team of nearly 7000 and our main objective is to create opportunities for our team members to explore learn and grow all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.

PTC is seeking an experienced SEO Manager to lead our evolving Search practice across organic search AI-driven search experiences and emerging GEO (Generative Engine Optimization). As search undergoes rapid transformationspanning traditional engines AI assistants large language model surfaces and generative answer ecosystemsthis leadership role will shape how PTC shows up across the entire search landscape.

As a strategic member of the Digital Marketing organization the SEO Manager will be responsible for building and maturing our enterprise search strategy overseeing SEO programs and GEO initiatives and developing scalable frameworks that increase PTCs discoverability authority and performance across global markets. This role will drive cross-functional alignment manage high-priority search roadmaps and guide both technical and content teams in best practices for organic visibility generativeAI visibility and semantic optimization.

This is a high-impact leadership opportunity within one of the most interactive and high-traffic industrial technology websites in the market. With 70% of the buyer journey occurring digitallyand the rise of AIled discoverythis role is mission-critical to ensuring PTC continues to outperform competitors innovate on new search surfaces and maintain industry-leading positions across key markets.

This role partners closely with PPC Strategy Web Technology Product Marketing and Analytics teams across PTC.

Day-To-Day:

Strategic Leadership & CrossFunctional Alignment

• Lead PTCs enterprise-wide Search strategy covering SEO GEO and AI search ecosystem optimization
• Define and manage the search roadmap prioritizing projects that advance visibility authority and revenue impact
• Partner with Digital leadership to develop search KPIs governance workflows and scalable operating models
• Mentor junior specialists and cross-functional partners on SEO/GEO best practices frameworks and tooling
• Present search performance trends and strategic recommendations to leadership audiences

Organic SEO Ownership

• Oversee global SEO performance across technical onpage and semantic optimizationwith an ownership focus on North America and strong partnership with regional counterparts
• Help diagnose complex SEO challenges (indexing crawl issues ranking volatility) and drive cross-team resolutions
• Lead development and ongoing refinement of structured data and schema frameworks
• Oversee continuous improvement of organic visibility across business units and product lines
• Own all organic processes enablement training documentation and optimization
• Collaborate with content teams to ensure SEO best practices in new and existing content
• Maintain and manage the master SEO keyword list within Smartsheet

GEO (Generative Engine Optimization) & AI Search Optimization

• Develop PTCs GEO strategy to increase visibility across LLM responses AI assistants AI search engines generative answer boxes and RAGpowered experiences
• Establish content frameworks optimized for AI retrieval citation likelihood semantic clarity and entity-based authority signals
• Partner with Product & Content Strategy to ensure PTCs thought leadership and product narratives are optimized and adapted for AIdriven discovery
• Monitor AI search surfaces for emerging opportunities algorithm shifts and generativeecosystem ranking factors

Performance Insights & Reporting

• Design and manage advanced dashboards and reporting for organic and AI search visibility across tools like GSC SEMRush Looker and AIvisibility tracking systems
• Conduct ongoing keyword research cluster analysis entity mapping and competitive intelligence across traditional and generative search surfaces
• Communicate search performance insights growth opportunities and risk analysis to marketing leadership
• Maintain ownership of PTCs enterprise keyword frameworks (SEO GEO) in Smartsheet or equivalent systems
• Lead A/B and multivariate testing initiatives to validate SEO/GEO hypotheses
• Ensure consistent documentation scalable templates and process adoption across content web and analytics teams

Preferred Skills and Knowledge:

• 3-7 years of experience in SEO and search performance analysis with at least 23 years operating at a lead or managerial capacity
• Strong technical SEO expertise including schema page experience metrics indexing and site architecture
• Deep understanding of AI search behavior LLM retrieval patterns generative ranking factors and GEO strategy and a finger on the pulse of how this era of search is evolving
• Expertise in competitive analysis semantic search optimization and entitybased SEO
• Proficiency with SEO tools: SEMRush Google Search Console Looker GA4 Screaming Frog and AI search monitoring tools
• Ability to communicate search strategy complex technical concepts and performance insights to leadership audiences
• Strong collaboration leadership skills with experience guiding cross-functional teams

Preferred Experience:

• Minimum 46 years in SEO content strategy or digital marketing roles with measurable impact on traffic and conversions
• Experience managing and mentoring team members or cross-functional contributors
• Hands-on experience with structured data HTML/CSS and web performance optimization
• Experience optimizing for AI search LLM surfaces or emerging generative search ecosystems
• Familiarity with global SEO strategy and multilingual optimization

Basic Qualifications:

• Strong analytical and reporting skills across enterprise BI and SEO platforms
• Expertise in SEO fundamentals site health indexing dynamics and emerging search frameworks
• Working understanding of modern web best practices and CMS workflows
• Experience using Microsoft Office tools Looker Studio GA4 SEMRush and/or Brightedge and other enterprise analytics tools with a special focus on high-proficiency in Excel functions (advanced layouts and formulas)

PTC carefully considers a wide variety of factors when determining compensation. The anticipated annual salary range for this position is between $113000 - $138000. The salary range reflects a good-faith estimate of compensation at the time of posting. Actual compensation may vary based on a candidates skills qualifications experience and location. Additionally candidates may be eligible for a performance-based bonus. Employees also have the opportunity to become a PTC shareholder through our employee share purchase program (ESPP) which allows for the purchase of discounted PTC stock. Certain roles may also be eligible for participation in our equity programs. Employees may be eligible for medical dental and vision insurance paid time off and sick leave tuition reimbursement 401(k) contributions and employer match flexible spending accounts life insurance disability coverage and if you are an office-assigned employee a generous commuter subsidy. All total rewards and benefits programs are subject to applicable plan eligibility and other terms and conditions.

For more information about PTCs comprehensive benefits please visit our Careers Page.

Applications will be accepted on an on-going basis.

Life at PTC is about more than working with todays most cutting-edge technologies to transform the physical world. Its about showing up as you are and working alongside some of todays most talented industry leaders to transform the world around you.

If you share our passion for problem-solving through innovation youll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us

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